Available to hire
Hi, I’m Riya Biswas, a passionate Social Media Marketing Strategist with nearly 6 years of experience crafting impactful digital campaigns across both B2B and B2C sectors. I specialize in content creation, paid media, influencer marketing, and online reputation management. I love leading cross-functional teams and integrating creative offline activations with digital amplification to build strong brand presences.
Throughout my career, I’ve enjoyed developing compelling content for decision-makers, nurturing online communities, and optimizing campaigns using data analytics. I thrive in collaborative environments, working closely with product, sales, and customer success teams to ensure aligned messaging. I’m always eager to take on new challenges and help brands tell their stories effectively.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Bengali
Fluent
Work Experience
Social Media Marketing Manager at CodelogicX
August 1, 2024 - PresentLed end-to-end social media strategy and execution for B2B SaaS brands. Developed compelling, value-driven content tailored for decision-makers and enterprise audiences. Built and nurtured online communities to drive product awareness and customer engagement. Drove platform-specific growth, especially on LinkedIn and Twitter, through data-backed optimization. Managed full-funnel campaigns aligned with webinars and lead generation goals. Delivered actionable insights through performance analytics and ROI-focused reporting. Maintained consistent brand voice across all digital channels and customer touchpoints. Oversaw creative production, ensuring high-quality visuals and product-driven storytelling. Collaborated cross-functionally with product, sales, and customer success teams for aligned messaging. Executed influencer collaborations, LinkedIn thought leadership, and strategic PR outreach. Monitored brand sentiment and executed ORM strategies to protect and enhance brand reputation.
Social Media & Content Manager at Quantageeks Technologies Pvt. Ltd
July 31, 2024 - July 10, 2025Developed and executed brand and content strategies to boost awareness, engagement, and sales across social media platforms. Created and managed campaign calendars, ensuring consistent messaging and visual identity across all digital touchpoints. Collaborated with internal teams and clients to align marketing efforts and served as the primary point of contact. Analyzed market trends and audience insights to optimize content performance and guide campaign direction.
Senior Social Media Manager at ProtechPeople Consulting Services Pvt. Ltd
December 31, 2022 - July 10, 2025Developed and executed brand strategies to drive awareness, loyalty, and sales. Led cross-functional marketing campaigns across digital, PR, events, and social media. Analyzed market trends and customer insights to shape brand direction. Managed marketing team and served as key liaison between clients and internal teams.
Social Media Executive at PDS Technology India
May 31, 2021 - July 10, 2025Independently managed clients end-to-end, from requirement gathering to campaign execution and daily communication. Planned and executed social media strategies across platforms, including Facebook, Instagram, and Twitter. Tracked and analyzed performance metrics to optimize traffic, engagement, and campaign outcomes. Collaborated with creative and production teams to ensure timely delivery of all marketing assets.
ITES Executive at iMerit Technology
August 31, 2018 - July 10, 2025Data mining and automation. Worked closely with overseas and domestic clients on multiple projects.
Social Media Marketing Manager at CodelogicX
August 1, 2024 - PresentLed end-to-end social media strategy and execution for B2B SaaS brands. Developed value-driven content tailored for decision-makers and enterprise audiences. Built and nurtured online communities to drive product awareness and engagement. Drove platform-specific growth on LinkedIn and Twitter through data-backed optimization. Managed full-funnel campaigns aligned with webinars and lead generation. Delivered actionable insights through performance analytics and ROI-focused reporting. Maintained consistent brand voice across all channels, oversaw creative production, collaborated cross-functionally with product, sales, and customer success teams, executed influencer collaborations, LinkedIn thought leadership, and strategic PR outreach. Monitored brand sentiment and implemented ORM strategies to enhance brand reputation.
Social Media & Content Manager at Quantageeks Technologies Pvt. Ltd
July 31, 2024 - July 10, 2025Developed and executed brand and content strategies to boost awareness, engagement, and sales across social media platforms. Created and managed campaign calendars to ensure consistent messaging and visual identity. Collaborated with internal teams and clients to align marketing efforts and served as the primary point of contact. Analyzed market trends and audience insights to optimize content performance and guide campaign direction.
Senior Social Media Manager at ProtechPeople Consulting Services Pvt. Ltd
December 31, 2022 - July 10, 2025Developed and executed brand strategies to drive awareness, loyalty, and sales. Led cross-functional marketing campaigns across digital, PR, events, and social media. Analyzed market trends and customer insights to shape brand direction. Managed marketing team and acted as key liaison between clients and internal teams.
Social Media Executive at PDS Technology India
May 31, 2021 - July 10, 2025Independently managed clients end-to-end, from requirement gathering to campaign execution and daily communication. Planned and executed social media strategies across platforms including Facebook, Instagram, and Twitter. Tracked and analyzed performance to optimize traffic, engagement, and outcomes. Collaborated with creative and production teams to ensure timely delivery of marketing assets.
Ites executive at iMerit Technology
August 31, 2018 - July 10, 2025Data mining and automation. Worked closely with overseas and domestic clients on multiple projects.
Social Media Marketing Manager at CodelogicX
August 1, 2024 - PresentLed end-to-end social media strategy and execution for B2B SaaS brands. Developed compelling content tailored for decision-makers and enterprise audiences. Built and nurtured online communities to drive product awareness and engagement. Managed full-funnel campaigns aligned with webinars and lead generation goals. Delivered actionable insights through performance analytics and ROI-focused reporting. Maintained consistent brand voice across digital channels. Oversaw creative production and collaborated cross-functionally with product, sales, and customer success teams. Executed influencer collaborations, LinkedIn thought leadership, and strategic PR outreach. Monitored brand sentiment and executed ORM strategies.
Social Media & Content Manager at Quantageeks Technologies Pvt. Ltd
July 31, 2024 - July 10, 2025Developed and executed brand and content strategies to boost awareness, engagement, and sales across social media platforms. Created and managed campaign calendars ensuring consistent messaging and visual identity across digital touchpoints. Collaborated with internal teams and clients to align marketing efforts and served as primary point of contact. Analyzed market trends and audience insights to optimize content performance and guide campaign direction.
Senior Social Media Manager at ProtechPeople Consulting Services Pvt. Ltd
December 31, 2022 - July 10, 2025Developed and executed brand strategies to drive awareness, loyalty, and sales. Led cross-functional marketing campaigns across digital, PR, events, and social media. Analyzed market trends and customer insights to shape brand direction. Managed marketing team and served as key liaison between clients and internal teams.
Social Media Executive at PDS Technology India
May 31, 2021 - July 10, 2025Independently managed clients end-to-end from requirement gathering to campaign execution and daily communication. Planned and executed social media strategies across Facebook, Instagram, and Twitter. Tracked and analyzed performance metrics to optimize traffic, engagement, and campaign outcomes. Collaborated with creative and production teams to ensure timely delivery of marketing assets.
Ites executive at iMerit Technology
August 31, 2018 - July 10, 2025Data mining and automation. Worked closely with overseas and domestic clients on multiple projects.
Education
Bachelors in Psychology at IGNOU
January 1, 2018 - December 31, 2021Bachelors at IGNOU
January 1, 2018 - December 31, 2021Bachelors at IGNOU
January 1, 2018 - December 31, 2021Qualifications
Diploma in Digital Marketing Pro Course
January 11, 2030 - July 10, 2025Blueprint Certified by Meta
January 11, 2030 - July 10, 2025Diploma in Digital marketing Pro course
January 11, 2030 - July 10, 2025Blueprint Certified By Meta
January 11, 2030 - July 10, 2025Diploma in Digital marketing Pro course from My Captain
January 1, 2023 - December 31, 2023Blueprint Certified By Meta
January 1, 2023 - December 31, 2023Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Consumer Goods
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