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A results-driven social media and digital marketing specialist with a strong background combining science and marketing. I have a passion for creating data-driven strategies that not only boost brand visibility but also drive sales and engagement effectively. I enjoy working with both organic and paid strategies to maximize ROI and ensure campaigns are cost-effective. I have experience managing cross-functional teams and multi-channel marketing initiatives across various industries including B2B and B2C. Fluent in Indonesian and English, I am dedicated to staying ahead in the evolving digital marketing landscape and delivering measurable success for the brands I work with.…A results-driven social media and digital marketing specialist with a strong background combining science and marketing. I have a passion for creating data-driven strategies that not only boost brand visibility but also drive sales and engagement effectively. I enjoy working with both organic and paid strategies to maximize ROI and ensure campaigns are cost-effective. I have experience managing cross-functional teams and multi-channel marketing initiatives across various industries including B2B and B2C. Fluent in Indonesian and English, I am dedicated to staying ahead in the evolving digital marketing landscape and delivering measurable success for the brands I work with.

Sasha [Zahra Nur Zhafira]

Social Media Manager, Content Strategist, Digital Marketer, +2

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A results-driven social media and digital marketing specialist with a strong background combining science and marketing. I have a passion for creating data-driven strategies that not only boost brand visibility but also drive sales and engagement effectively. I enjoy working with both organic and paid strategies to maximize ROI and ensure campaigns are cost-effective. I have experience managing cross-functional teams and multi-channel marketing initiatives across various industries including B2B and B2C. Fluent in Indonesian and English, I am dedicated to staying ahead in the evolving digital marketing landscape and delivering measurable success for the brands I work with.…A results-driven social media and digital marketing specialist with a strong background combining science and marketing. I have a passion for creating data-driven strategies that not only boost brand visibility but also drive sales and engagement effectively. I enjoy working with both organic and paid strategies to maximize ROI and ensure campaigns are cost-effective. I have experience managing cross-functional teams and multi-channel marketing initiatives across various industries including B2B and B2C. Fluent in Indonesian and English, I am dedicated to staying ahead in the evolving digital marketing landscape and delivering measurable success for the brands I work with.

Available to hire

A results-driven social media and digital marketing specialist with a strong background combining science and marketing. I have a passion for creating data-driven strategies that not only boost brand visibility but also drive sales and engagement effectively. I enjoy working with both organic and paid strategies to maximize ROI and ensure campaigns are cost-effective.

I have experience managing cross-functional teams and multi-channel marketing initiatives across various industries including B2B and B2C. Fluent in Indonesian and English, I am dedicated to staying ahead in the evolving digital marketing landscape and delivering measurable success for the brands I work with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Fluent

Turkish

Intermediate

Work Experience

Social Media Specialist at Katarina Daily & Katarina Kids

May 1, 2025 - July 10, 2025

Generated close to 1 million views through strategic content, with 94.1% coming from non-followers, indicating alignment with brand awareness goals. Managed two sister brands, reviving Katarina Kids after a posting hiatus by reestablishing its content strategy and brand voice, successfully reigniting engagement and driving sales. Increased followers by 15.1% through consistent and engaging posts tailored to the target audience. Drove 18,760 interactions with 89.8% from non-followers, reflecting strong content resonance with potential new customers.

Digital Marketing Specialist at Batamang Kitchen

January 1, 2025 - July 10, 2025

Analyzed and optimized both organic and paid ad performance, resulting in 30 sales. Reactivated the brand on Instagram, TikTok and Gojek, reaching 74,385 new audience in 2 months on social media. Strategically designed and optimized high-performing Meta ad campaigns, reaching 91K targeted accounts and driving 1.3K+ Instagram profile visits, resulting in a substantial increase in brand awareness and engagement. Executed data-driven, conversion-focused ad campaigns, achieving a 1.42% CTR and effectively boosting sales to meet and exceed performance targets.

Project Manager at Katarina Daily

January 1, 2025 - July 10, 2025

Led a team of 9 in executing a high-impact digital marketing strategy. Developed a results-driven social media strategy for Instagram and TikTok, increasing brand visibility by 55.8% and engagement by 21.8% through targeted content and audience insights. Drove a 227% sales increase by executing a multi-channel digital marketing strategy, including Shopee ads, live streaming, and ad performance-based optimization. Optimized campaign performance through in-depth data analysis, achieving lower CPC and higher CTR, maximizing ad efficiency and ROI.

Digital Marketing Specialist at Astra Daihatsu Pekanbaru Sudirman

January 1, 2025 - July 10, 2025

Executed a cost-effective lead generation strategy, driving 79 high-quality warm leads with an investment of Rp 2 million, successfully converting into sales. Conducted in-depth, data-driven keyword research, identifying high-intent keywords that optimized ad performance and resulted in a low CPC of Rp123.28. Developed and optimized high-impact content for Instagram and TikTok, exceeding engagement targets by 26% through compelling storytelling and audience-driven strategies.

Digital Marketing Specialist at Pipi In The Kitchen

July 31, 2024 - July 10, 2025

Developed and executed a high-impact content strategy that amplified brand awareness, achieving a 565% increase in reach and attracting 32 new followers within just 3 weeks. Optimized paid advertising campaigns, driving a 40.4% increase in CTR through strategic targeting and compelling ad creatives. Accelerated sales growth by 92% in only 3 weeks, leveraging a data-driven approach to content and paid media for maximum conversion impact.

Content Strategist at Oxxo Creative Digital

March 1, 2024 - July 10, 2025

Conceptualized and executed a high-impact creative campaign, effectively building anticipation and engagement for the event. Generated 40 qualified B2B leads for a trade event by crafting 14 compelling ad copies, optimizing messaging to maximize conversions.

Social Media Specialist Intern at Oxxo Creative Digital

November 1, 2023 - July 10, 2025

Successfully managed and executed social media strategies for two distinct brands across different industries, ensuring tailored content and audience engagement. Developed and implemented data-driven social media strategies, aligning with clients’ business objectives to drive brand growth and engagement. Took initiative in self-producing video content, enhancing brand storytelling and fostering a more authentic and relatable brand image.

Social Media Specialist at Koun'na Rental

August 31, 2023 - July 10, 2025

Launched and executed the first-ever social media campaign for a brand with minimal online presence, driving exponential growth of 150+ new followers in just 2 weeks. Developed a results-driven social media strategy, aligning with business objectives and defining key performance metrics to measure success effectively. Integrated organic and paid media strategies, skyrocketing reach to approximately 90,000 in a single month through targeted audience engagement and high-performing ad creatives.

E-commerce Manager at Pawtect & Nure The Label

April 1, 2025 - Present

Built and managed Shopify store and Etsy shop, applying SEO‑driven keyword research and on-page optimization to increase visibility. Designed store websites and uploaded 50+ product listings, crafting keyword-rich descriptions and optimized product images and videos to increase conversion rate. Managed full order-to-delivery workflow, including order processing, inventory tracking, and integration with shipping solutions, gaining hands-on ecommerce operations experience.