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Hi, I'm Paula Agudelo Pardo, a bilingual Digital Marketing Specialist and Content Strategist based in Madison, WI. I have a passion for developing data-driven marketing campaigns that boost brand awareness and engagement. With experience in social media strategy, content creation, SEO, and digital advertising, I enjoy helping brands connect with their audiences effectively. I am proficient with tools such as Google Analytics, Meta Ads, and Canva, and have worked remotely with companies and influencers to grow their digital presence. I am always eager to learn and adapt in this ever-evolving field, striving to deliver impactful marketing and content that resonates.…Hi, I'm Paula Agudelo Pardo, a bilingual Digital Marketing Specialist and Content Strategist based in Madison, WI. I have a passion for developing data-driven marketing campaigns that boost brand awareness and engagement. With experience in social media strategy, content creation, SEO, and digital advertising, I enjoy helping brands connect with their audiences effectively. I am proficient with tools such as Google Analytics, Meta Ads, and Canva, and have worked remotely with companies and influencers to grow their digital presence. I am always eager to learn and adapt in this ever-evolving field, striving to deliver impactful marketing and content that resonates.

Paula Agudelo Pardo

Digital Marketer, Content Strategist, Content Creator, +2

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Hi, I'm Paula Agudelo Pardo, a bilingual Digital Marketing Specialist and Content Strategist based in Madison, WI. I have a passion for developing data-driven marketing campaigns that boost brand awareness and engagement. With experience in social media strategy, content creation, SEO, and digital advertising, I enjoy helping brands connect with their audiences effectively. I am proficient with tools such as Google Analytics, Meta Ads, and Canva, and have worked remotely with companies and influencers to grow their digital presence. I am always eager to learn and adapt in this ever-evolving field, striving to deliver impactful marketing and content that resonates.…Hi, I'm Paula Agudelo Pardo, a bilingual Digital Marketing Specialist and Content Strategist based in Madison, WI. I have a passion for developing data-driven marketing campaigns that boost brand awareness and engagement. With experience in social media strategy, content creation, SEO, and digital advertising, I enjoy helping brands connect with their audiences effectively. I am proficient with tools such as Google Analytics, Meta Ads, and Canva, and have worked remotely with companies and influencers to grow their digital presence. I am always eager to learn and adapt in this ever-evolving field, striving to deliver impactful marketing and content that resonates.

Available to hire

Hi, I’m Paula Agudelo Pardo, a bilingual Digital Marketing Specialist and Content Strategist based in Madison, WI. I have a passion for developing data-driven marketing campaigns that boost brand awareness and engagement. With experience in social media strategy, content creation, SEO, and digital advertising, I enjoy helping brands connect with their audiences effectively.

I am proficient with tools such as Google Analytics, Meta Ads, and Canva, and have worked remotely with companies and influencers to grow their digital presence. I am always eager to learn and adapt in this ever-evolving field, striving to deliver impactful marketing and content that resonates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Co-Founder, Digital Marketing & Content Manager at Glitch Media Marketing

June 30, 2022 - July 10, 2025

Developed and executed digital marketing strategies including influencer marketing campaigns on Instagram, TikTok, and YouTube. Successfully promoted products and songs for Sony Music and Rimas Music, generating millions of views on TikTok and Instagram. Managed and optimized social media platforms, increasing engagement by 40% by advising influencers on content strategies and audience growth techniques. Designed email marketing campaigns that improved audience retention and conversion rates, and created compelling graphic materials for digital marketing efforts. Analyzed campaign performance using Google Analytics and social media insights to drive results.

Customer Engagement & Digital Support Specialist at Intouch CX

January 31, 2024 - July 10, 2025

Assisted in customer engagement strategies, improving response times and user satisfaction. Provided bilingual support via phone, email, and chat for digital platforms. Created help guides and FAQs to enhance customer experience and reduce inquiries.

Methods Improvement Team (MIT) & Trainer at Stoughton Trailers

March 31, 2024 - July 10, 2025

Trained new employees on company procedures and best practices to ensure compliance and efficiency. Developed and implemented training materials and workflow improvements to optimize processes. Monitored and evaluated employee performance, providing feedback and additional coaching as needed.

Freelance Digital Marketer & Content Strategist at Self-Employed

December 31, 2019 - Present

Managed social media and digital advertising campaigns for small businesses. Provided SEO consultation and content optimization for website traffic growth. Designed branding materials, landing pages, and marketing content using Canva and Adobe Suite.

Tattoo artist at Tattoo Addiction

June 10, 2024 - Present

Independent tattoo artist focused on fine line, soft shading, and illustrative work. I specialize in anime-themed tattoos, delicate floral elements, and custom designs that hold personal meaning for each client. I approach tattooing as a form of storytelling, combining clean technique with emotional sensitivity. My experience includes client consultations, hygiene and safety practices, stencil preparation, skin care guidance, and building a portfolio in a professional studio environment. Passionate about helping people express themselves through timeless and intentional body art.

Freelance artist at Self-employed

July 1, 2020 - Present

Multidisciplinary independent artist with a background in Fine Arts and a passion for visual storytelling. I create emotionally resonant work through illustration, tattooing, and mural painting, blending fine line techniques with soft colors and magical, character-driven elements. My creative process is rooted in connection — with the story, the space, and the person behind each project. I bring ideas to life across digital and traditional mediums, with experience in custom commissions, public art, and merchandise design. Driven by purpose, emotion, and a love for meaningful visuals.