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Hi! I'm a creative and results-driven social media strategist and content creator with over 5 years of experience. I specialize in growing communities, elevating brand voices, and executing influencer campaigns across various sectors including fashion, sports, travel, and music. I love connecting brands with their audiences through compelling and culturally relevant content. I'm passionate about using insight-driven strategies and collaborating with influencers and creators to boost reach and engagement. My aim is always to help brands tell their story in a way that feels authentic and resonates with people.…Hi! I'm a creative and results-driven social media strategist and content creator with over 5 years of experience. I specialize in growing communities, elevating brand voices, and executing influencer campaigns across various sectors including fashion, sports, travel, and music. I love connecting brands with their audiences through compelling and culturally relevant content. I'm passionate about using insight-driven strategies and collaborating with influencers and creators to boost reach and engagement. My aim is always to help brands tell their story in a way that feels authentic and resonates with people.

Baylee-Grace Kugara

Content Creator, Social Media Manager, Marketing Strategist, +2

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Hi! I'm a creative and results-driven social media strategist and content creator with over 5 years of experience. I specialize in growing communities, elevating brand voices, and executing influencer campaigns across various sectors including fashion, sports, travel, and music. I love connecting brands with their audiences through compelling and culturally relevant content. I'm passionate about using insight-driven strategies and collaborating with influencers and creators to boost reach and engagement. My aim is always to help brands tell their story in a way that feels authentic and resonates with people.…Hi! I'm a creative and results-driven social media strategist and content creator with over 5 years of experience. I specialize in growing communities, elevating brand voices, and executing influencer campaigns across various sectors including fashion, sports, travel, and music. I love connecting brands with their audiences through compelling and culturally relevant content. I'm passionate about using insight-driven strategies and collaborating with influencers and creators to boost reach and engagement. My aim is always to help brands tell their story in a way that feels authentic and resonates with people.

Available to hire

Hi! I’m a creative and results-driven social media strategist and content creator with over 5 years of experience. I specialize in growing communities, elevating brand voices, and executing influencer campaigns across various sectors including fashion, sports, travel, and music. I love connecting brands with their audiences through compelling and culturally relevant content.

I’m passionate about using insight-driven strategies and collaborating with influencers and creators to boost reach and engagement. My aim is always to help brands tell their story in a way that feels authentic and resonates with people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Social Media & Content Consultant

April 1, 2024 - Present

Clients across travel, music, food, events, and sports industries. Created and implemented content strategies across TikTok, Instagram, and Twitter leading to a 25–40% increase in engagement. Produced video and visual assets that reached over 2 million views in total. Collaborated with influencers and micro-creators for campaign rollouts, boosting reach and brand trust. Delivered performance reports using Meta Suite, Google Data Studio, and TikTok analytics. Led brand workshops for social tone, platform strategy, and content calendars.

Social media & Influencer specialist at NOW

March 31, 2024 - July 10, 2025

Led and executed 60+ campaign strategies with proven engagement outcomes. Produced short-form video content amassing 9M+ views in 3 months. Grew NOW’s Instagram account to 70K followers with a 10% engagement rate. Recruited 28 new influencers, expanding the brand’s creator network. Managed cross-platform social media presence and weekly reporting using Bright Analytics.

Social media Journalist at BBC

March 31, 2023 - July 10, 2025

Curated content across 4 platforms, maintaining a cohesive brand tone. Adapted long-form editorial into social-first headlines and formats. Contributed to notable follower and engagement growth through culturally relevant storytelling.

Media Process Executive at Wavemaker Media Agency

November 30, 2021 - July 10, 2025

Audited digital ad performance and optimized social strategies accordingly. Identified 7 new partnership opportunities within 2 months. Coordinated content creator collaborations for paid media.

Communications Manager at ASOS

April 30, 2021 - July 10, 2025

Designed and executed a comms strategy that improved reach and engagement. Expanded social audiences by 40% through tailored content and targeting. Created a marketing campaign aligning brand goals with customer sentiment.