Available to hire
Hi, I’m Rishivendan Saravanan, an Ottawa-based marketing coordinator with 2+ years of experience in social media management. I plan, publish, and optimize content across key platforms while upholding brand guidelines, driving audience engagement, and measuring campaign performance.
I thrive at prioritizing tasks across multiple projects, supporting administrative processing, and coordinating cross-functional teams to deliver on time. I’m currently pursuing a Postgraduate Diploma in Marketing Management (Digital Media) and enjoy creating reusable templates and trackers that improve team efficiency.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at CRAFOLA
March 31, 2024 - July 10, 2025Created engaging content for Twitter, Instagram, Facebook, and LinkedIn; responded promptly to customer comments across social media platforms. Increased social media followers by 2,000 within one month through strategic content and engagement. Designed promotional materials using graphic design software and led a marketing campaign that boosted event walk-in attendance by 30%.
Freelance Associate - Assistant Social Media Manager at DESIGNIFYWORLD
September 30, 2023 - July 10, 2025Managed multi-channel campaigns increasing brand visibility by 25%. Designed and published social media and newsletter content, improving traffic and lead conversion. Conducted daily media monitoring for trend analysis to identify engagement opportunities. Facilitated collaboration between creative, technical, and strategy teams to ensure aligned campaign execution. Supported virtual event planning and increased community engagement rate by 30% through direct audience interaction.
Marketing & Social Media Coordinator (Volunteer) at St. Vincent de Paul
August 1, 2025 - December 1, 2025Maintained social media across Instagram, TikTok, and Facebook; supported content planning, publishing, and optimization aligned with brand guidelines, driving 14,900+ organic views and a 177% reach increase within 4 months. Gathered performance updates and tracked basic campaign results for leadership. Coordinated deliverables with internal teams and contributed to consistent publishing processes and weekly calendars. Assisted in on-site promotional events and community activations, engaging 2,200+ accounts with a professional, brand-aligned voice.
Marketing Coordinator & Social Media Manager at Crafola
April 1, 2023 - March 1, 2024Managed corporate social media across Instagram, Facebook, and LinkedIn; planned, published, and optimized content per brand guidelines, growing organic reach by 25% within 6 months. Used Facebook Business Manager, Ads Manager, and Meta Analytics to plan and monitor paid campaigns, reporting ROI, CTR, and engagement for senior leadership. Handled invoice tracking, budget monitoring, and expense reconciliation; maintained organized campaign records. Coordinated cross-functionally to ensure timely delivery and created reusable content templates and trackers to improve efficiency.
Assistant Marketing Coordinator (Freelance) at DesignifyWorld
April 1, 2022 - September 1, 2023Managed social media content planning, publishing, and engagement monitoring for 3+ client accounts across Instagram and LinkedIn; preserved brand voice and visual identity. Led project meetings, drafted agendas, captured notes, and tracked action items. Maintained project trackers and calendars, ensuring on-time delivery. Prepared post-campaign reports with performance data, contributing to a 20% increase in client lead generation. Produced marketing collateral and assets using Canva and Photoshop to ensure brand consistency.
Education
Bachelor of Engineering at K.RAMAKRISHNAN COLLEGE OF TECHNOLOGY, Trichy, Tamilnadu, India
January 1, 2018 - April 30, 2022Qualifications
Google Analytics 4
January 1, 2022 - December 31, 2022SEO - HubSpot Academy
January 1, 2022 - December 31, 2022Content Marketing - HubSpot Academy
January 1, 2022 - December 31, 2022Learning PPC with Google Ads - LinkedIn Learning
January 1, 2022 - December 31, 2022Postgraduate Diploma – Marketing Management (Digital Media)
January 1, 2024 - April 22, 2026Bachelor of Engineering (B.E.)
January 1, 2018 - January 1, 2022Google Analytics 4 (GA4)
January 11, 2030 - April 22, 2026Learning PPC with Google Ads
January 11, 2030 - April 22, 2026SEO: Search Intent & On-Page Optimisation
January 11, 2030 - April 22, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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