Hi, I’m Rishivendan Saravanan, an Ottawa-based marketing coordinator with 2+ years of experience in social media management. I plan, publish, and optimize content across key platforms while upholding brand guidelines, driving audience engagement, and measuring campaign performance. I thrive at prioritizing tasks across multiple projects, supporting administrative processing, and coordinating cross-functional teams to deliver on time. I’m currently pursuing a Postgraduate Diploma in Marketing Management (Digital Media) and enjoy creating reusable templates and trackers that improve team efficiency.

Rishivendan

Hi, I’m Rishivendan Saravanan, an Ottawa-based marketing coordinator with 2+ years of experience in social media management. I plan, publish, and optimize content across key platforms while upholding brand guidelines, driving audience engagement, and measuring campaign performance. I thrive at prioritizing tasks across multiple projects, supporting administrative processing, and coordinating cross-functional teams to deliver on time. I’m currently pursuing a Postgraduate Diploma in Marketing Management (Digital Media) and enjoy creating reusable templates and trackers that improve team efficiency.

Available to hire

Hi, I’m Rishivendan Saravanan, an Ottawa-based marketing coordinator with 2+ years of experience in social media management. I plan, publish, and optimize content across key platforms while upholding brand guidelines, driving audience engagement, and measuring campaign performance.

I thrive at prioritizing tasks across multiple projects, supporting administrative processing, and coordinating cross-functional teams to deliver on time. I’m currently pursuing a Postgraduate Diploma in Marketing Management (Digital Media) and enjoy creating reusable templates and trackers that improve team efficiency.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Social Media Manager at CRAFOLA
March 31, 2024 - July 10, 2025
Created engaging content for Twitter, Instagram, Facebook, and LinkedIn; responded promptly to customer comments across social media platforms. Increased social media followers by 2,000 within one month through strategic content and engagement. Designed promotional materials using graphic design software and led a marketing campaign that boosted event walk-in attendance by 30%.
Freelance Associate - Assistant Social Media Manager at DESIGNIFYWORLD
September 30, 2023 - July 10, 2025
Managed multi-channel campaigns increasing brand visibility by 25%. Designed and published social media and newsletter content, improving traffic and lead conversion. Conducted daily media monitoring for trend analysis to identify engagement opportunities. Facilitated collaboration between creative, technical, and strategy teams to ensure aligned campaign execution. Supported virtual event planning and increased community engagement rate by 30% through direct audience interaction.
Marketing & Social Media Coordinator (Volunteer) at St. Vincent de Paul
August 1, 2025 - December 1, 2025
Maintained social media across Instagram, TikTok, and Facebook; supported content planning, publishing, and optimization aligned with brand guidelines, driving 14,900+ organic views and a 177% reach increase within 4 months. Gathered performance updates and tracked basic campaign results for leadership. Coordinated deliverables with internal teams and contributed to consistent publishing processes and weekly calendars. Assisted in on-site promotional events and community activations, engaging 2,200+ accounts with a professional, brand-aligned voice.
Marketing Coordinator & Social Media Manager at Crafola
April 1, 2023 - March 1, 2024
Managed corporate social media across Instagram, Facebook, and LinkedIn; planned, published, and optimized content per brand guidelines, growing organic reach by 25% within 6 months. Used Facebook Business Manager, Ads Manager, and Meta Analytics to plan and monitor paid campaigns, reporting ROI, CTR, and engagement for senior leadership. Handled invoice tracking, budget monitoring, and expense reconciliation; maintained organized campaign records. Coordinated cross-functionally to ensure timely delivery and created reusable content templates and trackers to improve efficiency.
Assistant Marketing Coordinator (Freelance) at DesignifyWorld
April 1, 2022 - September 1, 2023
Managed social media content planning, publishing, and engagement monitoring for 3+ client accounts across Instagram and LinkedIn; preserved brand voice and visual identity. Led project meetings, drafted agendas, captured notes, and tracked action items. Maintained project trackers and calendars, ensuring on-time delivery. Prepared post-campaign reports with performance data, contributing to a 20% increase in client lead generation. Produced marketing collateral and assets using Canva and Photoshop to ensure brand consistency.

Education

Bachelor of Engineering at K.RAMAKRISHNAN COLLEGE OF TECHNOLOGY, Trichy, Tamilnadu, India
January 1, 2018 - April 30, 2022

Qualifications

Google Analytics 4
January 1, 2022 - December 31, 2022
SEO - HubSpot Academy
January 1, 2022 - December 31, 2022
Content Marketing - HubSpot Academy
January 1, 2022 - December 31, 2022
Learning PPC with Google Ads - LinkedIn Learning
January 1, 2022 - December 31, 2022
Postgraduate Diploma – Marketing Management (Digital Media)
January 1, 2024 - April 22, 2026
Bachelor of Engineering (B.E.)
January 1, 2018 - January 1, 2022
Google Analytics 4 (GA4)
January 11, 2030 - April 22, 2026
Learning PPC with Google Ads
January 11, 2030 - April 22, 2026
SEO: Search Intent & On-Page Optimisation
January 11, 2030 - April 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Non-Profit Organization