Hi! I'm currently a Marketing Trainee at Pandora, where I manage the local Facebook page to ensure brand alignment in the Portuguese market. I focus on increasing brand awareness, reach, and engagement through strategic content management. Previously, I worked at Arla Foods supporting the global eCommerce team by enhancing digital execution across the Eurozone, leading content optimisation, and developing a central eCommerce resource hub. I enjoy working in fast-paced, multicultural environments and am passionate about learning and adapting to new challenges. With a proactive mindset, I strive to deliver impactful results and help teams upskill through effective training initiatives.

Mariana Martins

Hi! I'm currently a Marketing Trainee at Pandora, where I manage the local Facebook page to ensure brand alignment in the Portuguese market. I focus on increasing brand awareness, reach, and engagement through strategic content management. Previously, I worked at Arla Foods supporting the global eCommerce team by enhancing digital execution across the Eurozone, leading content optimisation, and developing a central eCommerce resource hub. I enjoy working in fast-paced, multicultural environments and am passionate about learning and adapting to new challenges. With a proactive mindset, I strive to deliver impactful results and help teams upskill through effective training initiatives.

Available to hire

Hi! I’m currently a Marketing Trainee at Pandora, where I manage the local Facebook page to ensure brand alignment in the Portuguese market. I focus on increasing brand awareness, reach, and engagement through strategic content management. Previously, I worked at Arla Foods supporting the global eCommerce team by enhancing digital execution across the Eurozone, leading content optimisation, and developing a central eCommerce resource hub.

I enjoy working in fast-paced, multicultural environments and am passionate about learning and adapting to new challenges. With a proactive mindset, I strive to deliver impactful results and help teams upskill through effective training initiatives.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Paid and Owned Media Trainee at Pandora
September 1, 2024 - Present
Manage the local Facebook page, overseeing content strategy, KPI tracking, and cultural adaptation to ensure brand alignment and engagement in the Portuguese market. Lead the Facebook content calendar aligning posts with brand strategy and cultural relevance, optimise KPIs, and present monthly performance reports at cluster level (PT, ES, and FR). Translate and review content to ensure cultural relevance, linguistic accuracy, and message consistency across all communications (FB, CRM, eCom, and paid media). Brief designers to adapt global content for local preferences and activations while maintaining brand consistency.
eCommerce Global Acceleration Intern at Arla Foods
December 31, 2022 - July 10, 2025
Supported the global eCommerce team in strengthening digital execution across the Eurozone. Guided the eCom local teams to update optimised eCom content (product images, titles, and descriptions) across e-retailers' websites. Created an eCom website serving as a central hub for training materials, news, and updates. Supported Business Change Management in developing training formats to drive effective adoption and upskilling of eCom tools by local teams.

Education

Master’s Degree at Aarhus University
January 1, 2021 - December 31, 2024
Bachelor’s Degree at Universidade do Minho
January 1, 2018 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment