Available to hire
Hi, I’m Ana Maria Mușat, a digital marketing strategist with over 10 years of experience in content strategy, communication, and performance marketing. I founded Pimp My Brand, where I specialize in full-funnel strategies for online professional programs, social media, and multi-platform content campaigns. I love combining my expertise in marketing with my passion for personal development and authentic communication.
I also created the wellbeing platform Beauty of Life and enjoy supporting others through Solution Focused Coaching. I believe in creating genuine connections through storytelling and community-building, and I’m always eager to help brands grow and thrive by crafting strategies that truly resonate with their audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Romanian, Moldavian, Moldovan
Fluent
Work Experience
Founder & Pimpin' Director at Pimp My Brand
January 1, 2016 - PresentLed full-funnel strategy for online professional programs, social media, multi-platform content strategies, email marketing, educational newsletters, podcasts, and storytelling campaigns. Built and scaled long-term collaborations with clients from HoReCa, Retail, and education sectors. Developed successful launch and special campaigns such as Black Friday with ROI-focused ad strategies. Created targeted social media strategies supporting client expansion into European retail chains, facilitating international growth. Implemented cross-channel funnels combining Meta and Google ads, lead generation webinars, and conversion flows guiding users from initial touchpoints to enrollment. Responsibilities included developing tailored content strategies, managing social media channels, email marketing, loyalty campaigns, providing consulting and performance analysis, and coordinating teams of freelancers and collaborators.
Marketing Manager at Ramayana Cafes
January 1, 2019 - July 10, 2025Managed social media marketing, email promotions, loyalty campaigns, local partnerships, and expansion strategies for new locations. Created full communication strategy for Sinaia location launch, achieving strong local visibility and community integration. Contributed to a 30-35% sales increase through targeted promotional campaigns and events. Strengthened customer loyalty and brand awareness via consistent multi-channel efforts. Executed marketing strategies to boost brand visibility and customer engagement. Designed and implemented loyalty programs to drive retention. Coordinated launch and promotions of new locations including local partnerships and events. Led delivery service expansion to increase sales and regional brand awareness.
Marketing Specialist at Inspire Group
January 1, 2015 - July 10, 2025Coordinated national CSR initiatives, cultural caravans, employer branding events, and created B2B and B2C content for educational, corporate, and CSR publications. Increased BUZZCamp participation by over 50% and introduced new formats connecting companies with young professionals. Enhanced Inspire Group’s visibility and social impact through CSR campaigns and media coverage. Launched large-scale educational and cultural initiatives across Romania with lasting community impact. Oversaw logistics, communication, and corporate partnerships for biannual BUZZCamp events. Created and edited content including educational guides, books, and CSR magazines. Managed communications for event promotion and stakeholder relations with NGOs, companies, and student associations.
Founder & Pimpin' Director at Pimp My Brand
January 1, 2016 - PresentLed full-funnel strategies for online professional programs, social media, multi-platform content strategies, email marketing, educational newsletters, podcasting, and storytelling campaigns. Built long-term collaborations with clients in HoReCa, Retail, and education sectors. Developed successful launch campaigns and special campaigns with ROI-focused ad strategies. Created a targeted social media strategy for client expansion in European retail chains. Implemented cross-channel funnels combining Meta and Google ads, lead generation webinars, and conversion flows to guide users from first contact to enrollment. Managed social media channels, email marketing, loyalty campaigns, marketing consulting, performance analysis, and coordination of freelancers and collaborators.
Marketing Manager at Ramayana Cafes
January 31, 2019 - July 10, 2025Managed social media marketing, email promotions, loyalty campaigns, local partnerships, and expansion strategy for new locations. Created full communication strategy for location launches, enhancing local visibility and community integration. Contributed to a 30–35% sales increase via events and targeted campaigns. Strengthened customer loyalty and brand awareness through consistent multi-channel efforts. Coordinated marketing and communication activities including content creation and events. Led delivery services expansion to boost sales and regional awareness.
Marketing Specialist at Inspire Group
January 31, 2015 - July 10, 2025Coordinated national CSR initiatives, cultural caravans, employer branding events, and created B2B and B2C content for educational, corporate and CSR publications. Increased participation in BUZZCamp events by over 50%, introducing innovative event formats. Strengthened company visibility and social impact through CSR campaigns and media coverage. Managed event logistics, communication, corporate partnerships, and content creation for various audiences including educational guides and CSR magazines. Oversaw national cultural caravan projects that delivered books, films, and learning experiences to underserved cities.
Founder & Pimpin' Director at Pimp My Brand
January 1, 2016 - PresentLed full-funnel strategy development for online professional programs, social media, and multi-platform content strategies including email marketing, educational newsletters, podcasts, and storytelling campaigns. Built and scaled collaborations with clients from HoReCa, Retail, and education industries. Delivered successful launch campaigns, including ROI-focused Black Friday campaigns. Developed targeted social media campaigns for client expansion across European retail chains, boosting local visibility into international growth. Implemented cross-channel funnel strategies combining Meta and Google ads, lead generation webinars, and conversion flows from first touchpoint to enrollment. Managed social media channels, loyalty campaigns, marketing consulting, and performance analysis while coordinating teams of freelancers and collaborators.
Marketing Manager at Ramayana Cafes
January 1, 2019 - July 10, 2025Managed social media marketing, email promotions, loyalty campaigns, local partnerships, and expansion strategies for new locations. Created full communication strategy for the Sinaia location launch, resulting in strong local visibility and community integration. Contributed to a 30-35% increase in sales through events and targeted promotional campaigns. Strengthened customer loyalty and brand awareness via consistent and strategic multi-channel marketing efforts. Designed and executed loyalty programs to improve retention and repeat visits. Coordinated launch and promotion of new location including partnership building, events, and communications. Led expansion of delivery services to enhance sales and regional awareness.
Marketing Specialist at Inspire Group
January 1, 2015 - July 10, 2025Coordinated national CSR initiatives, cultural caravans, employer branding events, and created B2B and B2C content for educational, corporate, and CSR publications. Increased BUZZCamp event participation by over 50% and introduced new engagement formats connecting companies with young professionals. Enhanced Inspire Group’s visibility and social impact through CSR campaigns and media coverage. Successfully launched large-scale educational and cultural initiatives across Romania with sustained community impact. Managed logistics, communications, and corporate partnerships for biannual BUZZCamp events. Created and edited content including educational guides, books, and CSR magazines. Handled stakeholder relations with NGOs, companies, and student associations.
Education
Bachelor's degree at Academy of Economic Studies, Bucharest
January 1, 2008 - December 31, 2011Bachelor's Degree at Academy of Economic Studies, Bucharest
January 1, 2008 - December 31, 2011Business Administration at Academy of Economic Studies, Bucharest
January 1, 2008 - December 31, 2011Qualifications
Microsoft Office Specialist
January 1, 2012 - December 31, 2012Certified Trainer – CNFPA/ANC
January 1, 2014 - December 31, 2014EF SET Certificate – C2 Proficiency
January 1, 2020 - December 31, 2020PCM Advanced – Exec-Edu
January 1, 2021 - December 31, 2021Microsoft Office Specialist
January 1, 2012 - December 31, 2012Certified Trainer – CNFPA/ANC
January 1, 2014 - December 31, 2014EF SET Certificate – C2 Proficiency
January 1, 2020 - December 31, 2020PCM Advanced – Exec-Edu
January 1, 2021 - December 31, 2021Microsoft Office Specialist
January 1, 2012 - December 31, 2012Certified Trainer – CNFPA/ANC
January 1, 2014 - December 31, 2014EF SET Certificate – C2 Proficiency
January 1, 2020 - December 31, 2020PCM Advanced – Exec-Edu
January 1, 2021 - December 31, 2021Industry Experience
Professional Services, Retail, Education, Travel & Hospitality, Non-Profit Organization
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