Available to hire
Hi, I’m Hanna Shabbar, a creative and socially tuned graphic designer and content strategist with four years of experience. I’ve had the pleasure of working on brand storytelling for big names like Pepsi and Ogilvy, blending my Gen Z perspective with AI-assisted design thinking to craft engaging visuals that truly connect. Whether designing iced-out jewelry for my own brand or directing campaign visuals for brands such as Peak Freans and Baskin Robbins, I thrive in fast-paced, creative environments.
I’m passionate about leveraging generative tools, visual culture, and data-driven design to create content that drives connection, confidence, and culture across social platforms like Snapchat, Instagram, TikTok, Facebook, and Pinterest. I love immersing myself in the latest trends and making strategic, impactful content that resonates with audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Graphic Designer (Contractual) at PepsiCo
May 31, 2023 - July 10, 2025Created key visuals and social assets for the SHEREOS campaign, contributing to a 20%+ increase in campaign engagement and internal brand visibility. Developed strategic campaign concepts and storytelling assets aligned with the brand’s tone to empower female employee recognition across internal channels. Designed UI visuals and promotional content for PEP Ride, an in-house carpooling app, enhancing user experience and boosting app adoption.
Creative Manager at Diginet Global
September 30, 2024 - July 10, 2025Started as Social Media Manager producing over 100+ visual assets for diverse client campaigns leading to a 30% increase in engagement. Promoted to Creative Executive directing video content and supervising a team of 5+ creatives to execute high-quality deliverables. Progressed to Posting Manager, optimizing scheduling workflows and ensuring 100% copyright-compliant content delivery, helping scale team output by 50% under tight deadlines. Made data-driven strategies for Snapchat, Instagram, and Facebook.
Founder at Shop Goat
November 30, 2024 - July 10, 2025Designed iced-out jewelry and created cohesive visual mood boards aligned with Gen Z aesthetics and trends. Produced viral Gen Z-oriented content achieving 31.9K+ organic reach, collaborated with influencers, and led PR marketing initiatives. Built and managed the brand end-to-end, showcasing multitasking ability and resilience as an entrepreneur under high-pressure environments.
Creative Intern at Makeke UK
January 31, 2025 - July 10, 2025Collaborated on social media campaign planning and execution to enhance brand visibility and engagement. Contributed to strategies aimed at creating viral and shareable content across platforms. Analyzed digital trends to support innovative and effective content creation. Participated in team meetings providing input on campaign ideas, content calendars, and creative direction. Strategized content especially for TikTok and Instagram.
Social Media Executive at FONE WORLD UK
April 1, 2025 - PresentLead a digital team of 5+ across SEO, marketing, creative, and social media functions. Oversaw and executed digital strategy boosting brand visibility across the UK. Increased website traffic by 40% and social engagement by 60% through targeted campaigns. Managed end-to-end creative direction ensuring alignment with brand and performance goals. Drove data-led decisions for growth, audience reach, and ROI-focused marketing.
Junior Graphic Designer (Intern) at Ogilvy Pakistan
September 30, 2022 - July 10, 2025Awarded 'Best Internee' for outstanding creative contribution across major campaigns. Designed engaging social media content for international brands including Peek Freans and Baskin-Robbins maintaining visual consistency and brand tone. Collaborated closely with the creative team to shape campaign concepts from ideation to execution, contributing to high-performing digital campaigns.
Social Media Executive at FONE WORLD UK
April 1, 2025 - PresentLead a digital team of 5+ across SEO, marketing, creative, and social media functions. Oversaw and executed digital strategy, boosting brand visibility across the UK. Increased website traffic by 40% and social engagement by 60% through targeted campaigns. Managed end-to-end creative direction, ensuring alignment with brand and performance goals. Drove data-led decisions for growth, audience reach, and ROI-focused marketing.
Creative Intern at Makeke UK
January 31, 2025 - July 10, 2025Collaborated on social media campaign planning and execution to enhance brand visibility and engagement. Contributed to developing strategies aimed at creating viral and shareable content across platforms. Analyzed digital trends to support innovative and effective content creation. Actively participated in team meetings, providing input on campaign ideas, content calendars, and creative direction. Strategized for content focused especially on TikTok and Instagram.
Founder at Shop Goat
November 30, 2024 - July 10, 2025Designed iced-out jewelry and created cohesive visual mood boards aligned with Gen Z aesthetics and trends. Produced viral, Gen Z-oriented content including reels with 31.9K+ organic reach, collaborated with influencers, and led PR marketing initiatives. Built and managed the brand end-to-end, showcasing multitasking ability and resilience as an entrepreneur under high-pressure environments.
Creative Manager at Diginet Global
September 30, 2024 - July 10, 2025Started as Social Media Manager producing over 100+ visual assets for diverse client campaigns leading to a 30% increase in engagement. Promoted to Creative Executive, directing video content and supervising a team of 5+ in-house creatives to execute high-quality deliverables. Progressed to Posting Manager, optimizing scheduling workflows and ensuring 100% copyright-compliant content delivery; helped scale team output by 50% under tight deadlines. Developed data-driven strategies for Snapchat, Instagram, and Facebook.
Graphic Designer (Contractual) at PepsiCo
May 31, 2023 - July 10, 2025Created key visuals and social assets for the SHEREOS campaign, contributing to a 20%+ increase in campaign engagement and internal brand visibility. Developed strategic campaign concepts and storytelling assets aligned with the brand’s tone empowering female employee recognition across internal channels. Designed UI visuals and promotional content for PEP Ride, an in-house carpooling app, enhancing user experience and boosting app adoption.
Junior Graphic Designer (Intern) at Ogilvy Pakistan
September 30, 2022 - July 10, 2025Awarded ‘Best Internee’ for outstanding creative contribution and proactive involvement across major campaigns. Designed engaging social media content for international brands including Peek Freans and Baskin-Robbins, maintaining visual consistency and brand tone. Collaborated closely with the creative team to shape campaign concepts from ideation to execution, contributing to high-performing digital campaigns.
Education
Bachelor at National College of Arts, Lahore
January 1, 2019 - December 31, 2023Bachelor's at National College of Arts, Lahore
January 1, 2019 - December 31, 2023Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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