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Hi, I'm Lisa Mc Sherry, a digital marketing professional with over 15 years of experience working across strategy, advertising, content, and social media management. I love helping purpose-driven brands in sectors like tourism, recruitment, and health thrive by building smart marketing strategies that align profit with purpose. I am passionate about reshaping industries to better serve people and our planet. My expertise includes social media management, website optimisation, SEO, email marketing, and paid advertising. I enjoy crafting tailored marketing plans, creating engaging content, and analysing data to boost brand visibility and community engagement. Building genuine connections between brands and their audiences is what drives me every day.…Hi, I'm Lisa Mc Sherry, a digital marketing professional with over 15 years of experience working across strategy, advertising, content, and social media management. I love helping purpose-driven brands in sectors like tourism, recruitment, and health thrive by building smart marketing strategies that align profit with purpose. I am passionate about reshaping industries to better serve people and our planet. My expertise includes social media management, website optimisation, SEO, email marketing, and paid advertising. I enjoy crafting tailored marketing plans, creating engaging content, and analysing data to boost brand visibility and community engagement. Building genuine connections between brands and their audiences is what drives me every day.

Lisa Mc Sherry

Social Media Manager, Marketing Strategist, Digital Marketer, +2

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Hi, I'm Lisa Mc Sherry, a digital marketing professional with over 15 years of experience working across strategy, advertising, content, and social media management. I love helping purpose-driven brands in sectors like tourism, recruitment, and health thrive by building smart marketing strategies that align profit with purpose. I am passionate about reshaping industries to better serve people and our planet. My expertise includes social media management, website optimisation, SEO, email marketing, and paid advertising. I enjoy crafting tailored marketing plans, creating engaging content, and analysing data to boost brand visibility and community engagement. Building genuine connections between brands and their audiences is what drives me every day.…Hi, I'm Lisa Mc Sherry, a digital marketing professional with over 15 years of experience working across strategy, advertising, content, and social media management. I love helping purpose-driven brands in sectors like tourism, recruitment, and health thrive by building smart marketing strategies that align profit with purpose. I am passionate about reshaping industries to better serve people and our planet. My expertise includes social media management, website optimisation, SEO, email marketing, and paid advertising. I enjoy crafting tailored marketing plans, creating engaging content, and analysing data to boost brand visibility and community engagement. Building genuine connections between brands and their audiences is what drives me every day.

Available to hire

Hi, I’m Lisa Mc Sherry, a digital marketing professional with over 15 years of experience working across strategy, advertising, content, and social media management. I love helping purpose-driven brands in sectors like tourism, recruitment, and health thrive by building smart marketing strategies that align profit with purpose. I am passionate about reshaping industries to better serve people and our planet.

My expertise includes social media management, website optimisation, SEO, email marketing, and paid advertising. I enjoy crafting tailored marketing plans, creating engaging content, and analysing data to boost brand visibility and community engagement. Building genuine connections between brands and their audiences is what drives me every day.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Founder at LMS Marketing, Ireland

October 1, 2021 - Present

Helping SMEs navigate digital marketing with expertise in CRM, conversion-driven marketing, advertising strategy, and project management. Responsibilities include website optimisation for seamless UX, SEO keyword research and optimisation, paid ad campaign management including targeting, budgets, and KPIs, social media strategy and content creation, email marketing funnel implementation, referral program design, and expanding online marketplace distribution across multiple platforms.

Marketing Manager at Slow Cabins, Ireland & Belgium

March 31, 2024 - July 10, 2025

Led paid ad campaigns with strategy, content creation, management, and optimisation. Managed website optimisation and SEO efforts. Oversaw social media channels including Instagram, Facebook, TikTok, and LinkedIn, managing content production, scheduling, community engagement, and growth analytics. Coordinated collaborations with influencers and affiliates, executed email marketing strategies to boost traffic and engagement, and managed PR and event activities to enhance brand image.

Executive Assistant to CEO at Resilient Management, Vancouver, Canada

May 31, 2019 - July 10, 2025

Provided coordination and organisation support for personal and business travel, property management, and work-related tasks for two business entities focusing on health-related products and wearable technology.

Marketing Executive at Wardrobe Plus, Ireland

July 31, 2021 - July 10, 2025

Managed social media platforms including Facebook and Instagram, optimised website content and apps for improved SEO and UX, handled email marketing with above industry average open and click-through rates, supported brand and site migration from Squarespace to Shopify, launched Facebook advertising campaigns, managed influencer collaborations, and organised product promotions and networking events.

Marketing & Communications at Sustainable Cape Maclear, Malawi, Africa

October 31, 2018 - July 10, 2025

Managed social media and video production to tell the brand story, optimized website UX and SEO, wrote copywriting for environmental initiatives, coordinated events such as school tours and lake clean-ups, expanded product lines including upcycled goods, and organized fundraising events.

Social Media Coordinator at INVENTURE$, Shift Consulting, Banff, Canada

July 31, 2018 - July 10, 2025

Managed social media promotion for speakers, topics, and startup competition participants at a technology conference. Also handled product procurement and merchandising for event promotional materials.

Account Executive at Pluto Events, Dublin, Ireland

November 30, 2017 - July 10, 2025

Oversaw event operations and managed registration of over 350 attendees, negotiated vendor contracts for venues and services, managed project timelines, budgets, and status reports, and handled CRM relationships with major clients including BMW, Dell, Microsoft, and others.

Account Executive at Letsprint.ie, Wicklow, Ireland

March 31, 2015 - July 10, 2025

Revived sales database and acquired new business via telesales and door-to-door sales, managed social media content showcasing staff and products, optimized website UX and SEO achieving page 1 Google ranking for targeted keywords, and managed rebranding efforts across multiple media.