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Hi, I’m Shiva Shankar, a data-driven digital marketing specialist based in Hounslow, United Kingdom. I bring 3+ years of experience in paid media, PPC, social media advertising, and analytics, with hands-on expertise across Google Ads, Facebook/Meta, TikTok, and Reddit to drive ROI and quality leads. I excel in lifecycle marketing, performance analytics, and multi-channel campaign management. I enjoy collaborating with content and design teams to keep ads compliant and conversion-focused, and I thrive in fast-paced startup environments, driving measurable business growth.…Hi, I’m Shiva Shankar, a data-driven digital marketing specialist based in Hounslow, United Kingdom. I bring 3+ years of experience in paid media, PPC, social media advertising, and analytics, with hands-on expertise across Google Ads, Facebook/Meta, TikTok, and Reddit to drive ROI and quality leads. I excel in lifecycle marketing, performance analytics, and multi-channel campaign management. I enjoy collaborating with content and design teams to keep ads compliant and conversion-focused, and I thrive in fast-paced startup environments, driving measurable business growth.

Shiva Shankar

Digital Marketer, Marketing Strategist, SEO Expert, +3

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Hi, I’m Shiva Shankar, a data-driven digital marketing specialist based in Hounslow, United Kingdom. I bring 3+ years of experience in paid media, PPC, social media advertising, and analytics, with hands-on expertise across Google Ads, Facebook/Meta, TikTok, and Reddit to drive ROI and quality leads. I excel in lifecycle marketing, performance analytics, and multi-channel campaign management. I enjoy collaborating with content and design teams to keep ads compliant and conversion-focused, and I thrive in fast-paced startup environments, driving measurable business growth.…Hi, I’m Shiva Shankar, a data-driven digital marketing specialist based in Hounslow, United Kingdom. I bring 3+ years of experience in paid media, PPC, social media advertising, and analytics, with hands-on expertise across Google Ads, Facebook/Meta, TikTok, and Reddit to drive ROI and quality leads. I excel in lifecycle marketing, performance analytics, and multi-channel campaign management. I enjoy collaborating with content and design teams to keep ads compliant and conversion-focused, and I thrive in fast-paced startup environments, driving measurable business growth.

Available to hire

Hi, I’m Shiva Shankar, a data-driven digital marketing specialist based in Hounslow, United Kingdom. I bring 3+ years of experience in paid media, PPC, social media advertising, and analytics, with hands-on expertise across Google Ads, Facebook/Meta, TikTok, and Reddit to drive ROI and quality leads.

I excel in lifecycle marketing, performance analytics, and multi-channel campaign management. I enjoy collaborating with content and design teams to keep ads compliant and conversion-focused, and I thrive in fast-paced startup environments, driving measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Agile Technologies

September 1, 2022 - Present

Drove SEO initiatives including keyword research and on-page/off-page optimization, increasing site traffic by 30%. Strategized, implemented, and optimized Google Ads and PPC campaigns resulting in 25% reduction in CPC and 40% increase in conversion rates. Managed paid social media campaigns across platforms to increase engagement by 35% through targeted segmentation and A/B testing. Created content with Canva and managed ecommerce functionalities in WordPress, reducing bounce rate by 15% and improving time on page. Developed Tableau dashboards to visualize campaign performance and produced monthly reports to inform strategy.

Customer Service Specialist at Sainsbury's

February 28, 2022 - July 10, 2025

Enhanced customer experience workflows improving satisfaction scores by 20%. Streamlined team operations, reducing response times by 15% and improving overall service quality.

Digital Marketing Specialist at Adept Technologies

September 1, 2022 - Present

Built and optimized multi-channel paid media campaigns (Google Ads, LinkedIn Ads, Meta Ads) for B2B clients. Improved lead generation, conducted keyword research, audience segmentation, and competitor benchmarking, achieving a 40% increase in conversions and 25% lower CPC within six months. Designed and ran A/B tests on ad creatives and landing pages to boost CTR and conversion rates. Implemented UTM parameters, GA4 event tracking, and GTM configurations for accurate attribution. Delivered weekly and monthly client-ready performance reports, translating CTR, CPA, and ROAS into actionable insights. Collaborated with cross-functional sales and product teams to align paid media with revenue objectives.

Customer Service Specialist at Sainsbury's

February 28, 2022 - September 22, 2025

Improved customer satisfaction scores by 20% through faster resolution and data-driven workflow improvements. Delivered effective reporting and clear communication in a fast-paced environment.

Digital Marketing Specialist at Agile Technologies

September 1, 2022 - Present

Planned, executed, and optimized paid campaigns across Google Ads, Facebook/Instagram, and display networks, increasing conversions by 40% and reducing CPC by 25%. Conducted audience segmentation, A/B testing, and creative optimization to improve lead quality and engagement. Created and maintained dashboards in Tableau to track campaign performance, ROI, and lead generation metrics. Collaborated with content and design teams to ensure ads and landing pages were compliant and conversion-focused. Managed multi-channel campaigns with data-driven adjustments to maximize ROI and lead generation for B2B and B2C clients.

Customer Service Specialist at Sainsbury’s

February 1, 2022 - October 11, 2025

Streamlined customer service workflows, improving response time by 15% and increasing customer satisfaction by 20%.