Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

After graduating university, I chose to take a less traditional path by diving straight into freelance social media management and creative direction. I’m passionate about helping brands tell their stories in a way that captures attention and drives results. From managing content shoots to developing tailored social media strategies, I blend visual creativity with data-backed decisions to help brands grow with purpose and personality. I have experience managing social media accounts, producing video content, building websites, and designing graphics. My goal is to help brands grow authentically and effectively through thoughtful, engaging marketing.…After graduating university, I chose to take a less traditional path by diving straight into freelance social media management and creative direction. I’m passionate about helping brands tell their stories in a way that captures attention and drives results. From managing content shoots to developing tailored social media strategies, I blend visual creativity with data-backed decisions to help brands grow with purpose and personality. I have experience managing social media accounts, producing video content, building websites, and designing graphics. My goal is to help brands grow authentically and effectively through thoughtful, engaging marketing.

Holly Blake

Social Media Manager, Content Creator, Graphic Designer, +2





After graduating university, I chose to take a less traditional path by diving straight into freelance social media management and creative direction. I’m passionate about helping brands tell their stories in a way that captures attention and drives results. From managing content shoots to developing tailored social media strategies, I blend visual creativity with data-backed decisions to help brands grow with purpose and personality. I have experience managing social media accounts, producing video content, building websites, and designing graphics. My goal is to help brands grow authentically and effectively through thoughtful, engaging marketing.…After graduating university, I chose to take a less traditional path by diving straight into freelance social media management and creative direction. I’m passionate about helping brands tell their stories in a way that captures attention and drives results. From managing content shoots to developing tailored social media strategies, I blend visual creativity with data-backed decisions to help brands grow with purpose and personality. I have experience managing social media accounts, producing video content, building websites, and designing graphics. My goal is to help brands grow authentically and effectively through thoughtful, engaging marketing.

Available to hire

After graduating university, I chose to take a less traditional path by diving straight into freelance social media management and creative direction. I’m passionate about helping brands tell their stories in a way that captures attention and drives results. From managing content shoots to developing tailored social media strategies, I blend visual creativity with data-backed decisions to help brands grow with purpose and personality.

I have experience managing social media accounts, producing video content, building websites, and designing graphics. My goal is to help brands grow authentically and effectively through thoughtful, engaging marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager & Marketing Specialist at Holly Blake Media

January 1, 2022 - Present

Managed social media accounts by planning, strategising, and scheduling content across Instagram, Twitter, Facebook, and LinkedIn. Created and curated content, analyzed performance metrics, and refined strategies to meet marketing goals. Managed end-to-end video production including scripting, storyboarding, filming and editing. Built client websites including sales funnels, email marketing automation, and paid advertising campaigns using Google and Meta. Designed visual content for digital and print platforms, including social media graphics, infographics, web assets, email campaigns, and print collateral. Collaborated with freelancers for larger projects. Clients primarily gained through networking, referrals, and organic leads.

Social Media Manager at Holistika Hotel

December 31, 2022 - July 13, 2025

Developed and executed a cohesive social media strategy for a boutique wellness hotel in Tulum, increasing Instagram engagement by 30% and follower growth by 40% in 6 months. Produced photo, video, and story content showcasing the hotel's offerings. Collaborated with marketing, events, and hospitality teams on seasonal campaigns and partnerships. Managed influencer collaborations and user-generated content to enhance organic reach. Monitored analytics to optimize content and maintain brand consistency.

Ecommerce Business Owner at Tiger Lava Apparel & Accessories

December 31, 2023 - January 1, 2025

Founded and operated a print-on-demand e-commerce business selling custom phone cases and t-shirts via Etsy and Shopify. - Managed all aspects of the business including product research, design, supplier coordination, storefront development, SEO, customer service, and order fulfillment. - Implemented data-driven marketing strategies using social media and Etsy SEO to increase visibility and sales. - Generated £10,000 in revenue within the first three months. Sales are driven primarily through Etsy, Google Ads campaigns, and organic social media.