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Hi, I'm Erika Durochia, a dynamic marketer and designer with extensive experience in graphic design, marketing, and UI/UX development. I specialize in creating cohesive brand identities and visually engaging assets, including logos, packaging, and web designs, with a focus on the cannabis industry. I'm passionate about blending creative direction with strategic execution to help brands grow and succeed. I thrive on collaboration and data-driven decision-making, regularly analyzing campaign performance to optimize results. Whether managing email campaigns or designing mobile-optimized websites, I strive to deliver impactful user experiences that drive engagement and revenue.…Hi, I'm Erika Durochia, a dynamic marketer and designer with extensive experience in graphic design, marketing, and UI/UX development. I specialize in creating cohesive brand identities and visually engaging assets, including logos, packaging, and web designs, with a focus on the cannabis industry. I'm passionate about blending creative direction with strategic execution to help brands grow and succeed. I thrive on collaboration and data-driven decision-making, regularly analyzing campaign performance to optimize results. Whether managing email campaigns or designing mobile-optimized websites, I strive to deliver impactful user experiences that drive engagement and revenue.

Erika Durochia

Marketer, Marketing Strategist, Digital Marketer, +1

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Hi, I'm Erika Durochia, a dynamic marketer and designer with extensive experience in graphic design, marketing, and UI/UX development. I specialize in creating cohesive brand identities and visually engaging assets, including logos, packaging, and web designs, with a focus on the cannabis industry. I'm passionate about blending creative direction with strategic execution to help brands grow and succeed. I thrive on collaboration and data-driven decision-making, regularly analyzing campaign performance to optimize results. Whether managing email campaigns or designing mobile-optimized websites, I strive to deliver impactful user experiences that drive engagement and revenue.…Hi, I'm Erika Durochia, a dynamic marketer and designer with extensive experience in graphic design, marketing, and UI/UX development. I specialize in creating cohesive brand identities and visually engaging assets, including logos, packaging, and web designs, with a focus on the cannabis industry. I'm passionate about blending creative direction with strategic execution to help brands grow and succeed. I thrive on collaboration and data-driven decision-making, regularly analyzing campaign performance to optimize results. Whether managing email campaigns or designing mobile-optimized websites, I strive to deliver impactful user experiences that drive engagement and revenue.

Available to hire

Hi, I’m Erika Durochia, a dynamic marketer and designer with extensive experience in graphic design, marketing, and UI/UX development. I specialize in creating cohesive brand identities and visually engaging assets, including logos, packaging, and web designs, with a focus on the cannabis industry. I’m passionate about blending creative direction with strategic execution to help brands grow and succeed.

I thrive on collaboration and data-driven decision-making, regularly analyzing campaign performance to optimize results. Whether managing email campaigns or designing mobile-optimized websites, I strive to deliver impactful user experiences that drive engagement and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Specialist at Dicks Sporting Goods

December 31, 2023 - July 10, 2025

Worked on a contract basis supporting the launch of the Public Lands store and brand. Managed vendor relationships to gather product information, customized web-optimized product descriptions, edited images, and maintained style guidelines. Uploaded product images to the Public Lands website using the DSG content management system, driving higher conversion rates and increased revenue.

Marketing Design Coordinator at Maitri Medicinals

January 1, 2023 - Present

Coordinated marketing and design efforts hybrid-remote, contributing to the development of compliant, sustainable packaging and various digital marketing assets. Supported marketing initiatives including email campaigns, list segmentation, and campaign performance tracking. Enhanced SEO through cannabis-specific keyword strategies and local content updates.

Marketing & Graphic Design Specialist at Maitri Medicinals | FRX | ACA | Queen City Canna

December 31, 2022 - May 27, 2025

Blended creative direction with strategic execution across multiple markets in the cannabis space. Developed logos, brand guidelines, packaging, and mobile-optimized web designs. Delivered consistent branding and collaborated cross-functionally to improve user experience, driving social media growth and successful product launches in PA and Ohio.

Program Coordinator at Facebook Reality Labs

December 31, 2019 - July 10, 2025

Managed teams of 35+ individuals including research assistants, 3D scanning engineers, and data collectors in Redmond, WA and Pittsburgh, PA. Ensured open communication and collaboration to deliver projects within time and budget. Conducted bi-weekly check-ins for performance and progress tracking, managed timesheets and expenses, and facilitated stand-ups.

User Interface Designer at involveMINT

October 12, 2020 - December 13, 2021

Worked remotely with the CEO, UX manager, and team to address user and stakeholder needs during the pandemic. Defined user story frames and roadmaps, led user and prototype testing, redesigned logos and icons, and delivered low- and high-fidelity wireframes using Figma. Focused on web accessibility and research of design trends and WCAG standards.