ED

Erika Durochia

Available to hire

Hi, I'm Erika Durochia, a dynamic marketer and designer with extensive experience in graphic design, marketing, and UI/UX development.

About

Hi, I’m Erika Durochia, a dynamic marketer and designer with extensive experience in graphic design, marketing, and UI/UX development. I specialize in creating cohesive brand identities and visually engaging assets, including logos, packaging, and web designs, with a focus on the cannabis industry. I’m passionate about blending creative direction with strategic execution to help brands grow and succeed.

I thrive on collaboration and data-driven decision-making, regularly analyzing campaign performance to optimize results. Whether managing email campaigns or designing mobile-optimized websites, I strive to deliver impactful user experiences that drive engagement and revenue.

  • 6 years' experience
  • Joined July 2025

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services

More experts in Pittsburgh, United States

Work experience· 5 roles

Content Specialist · Dicks Sporting GoodsDec 2023 – Jul 2025 · 1 yr 8 mos

Worked on a contract basis supporting the launch of the Public Lands store and brand. Managed vendor relationships to gather product information, customized web-optimized product descriptions, edited images, and maintained style guidelines. Uploaded product images to the Public Lands website using the DSG content management system, driving higher conversion rates and increased revenue.

Marketing Design Coordinator · Maitri MedicinalsJan 2023 – Present · 3 yrs 11 mos

Coordinated marketing and design efforts hybrid-remote, contributing to the development of compliant, sustainable packaging and various digital marketing assets. Supported marketing initiatives including email campaigns, list segmentation, and campaign performance tracking. Enhanced SEO through cannabis-specific keyword strategies and local content updates.

Marketing & Graphic Design Specialist · Maitri Medicinals | FRX | ACA | Queen City CannaDec 2022 – May 2025 · 2 yrs 6 mos

Blended creative direction with strategic execution across multiple markets in the cannabis space. Developed logos, brand guidelines, packaging, and mobile-optimized web designs. Delivered consistent branding and collaborated cross-functionally to improve user experience, driving social media growth and successful product launches in PA and Ohio.

User Interface Designer · involveMINTOct 2020 – Dec 2021 · 1 yr 3 mos
Program Coordinator · Facebook Reality LabsDec 2019 – Jul 2025 · 5 yrs 8 mos

Education

Associate of Arts · Community College of Allegheny County2015 – 2017
Bachelor of Fine Arts · Maryville University of St. Louis2020 – 2024

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