Available to hire
I have over 14 years of diverse experience integrating data analysis and creative content marketing. Starting my journey in research and risk management, I transitioned into content strategy seven years ago, specializing in SEO-optimized copy, email campaigns, social media, and technical content across industries like construction, SaaS, personal finance, and technology. I am skilled at leveraging AI tools like ChatGPT to accelerate content production while maintaining an authentic human tone.
I manage end-to-end marketing projects, collaborating with cross-functional teams to align messaging and drive performance. I am passionate about crafting impactful B2B and B2C messaging and continuously refining strategies informed by industry best practices and innovative technologies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Marketing Content Writer at Jonas Construction Software
October 31, 2024 - July 10, 2025Developed conversion-optimized content for construction accounting software including blogs, case studies, landing pages, and guides targeted at specialty and mechanical contractors. Improved web traffic by 25% through SEO-focused content refreshes using GA4, Semrush, and Search Console insights. Collaborated cross-functionally with sales, product, and R&D teams to align content with campaign goals and customer needs. Managed email campaigns and social media presence using HubSpot and Sugar. Produced technical documentation to support onboarding and adoption. Planned marketing assets for the Jonas Customer Conference 2024. Applied insights from MarketingProfs B2B Bootcamp and Content Marketing World 2023 to refine messaging and SEO strategy. Leveraged AI tools like ChatGPT for content creation and optimization.
Marketing Content Writer at Jonas Construction Software
October 31, 2024 - July 10, 2025Developed conversion-optimized content for construction accounting software including blogs, case studies, landing pages, and guides targeting specialty and mechanical contractors. Increased web traffic by 25% through SEO-driven content refreshes utilizing GA4, Semrush, and Search Console data. Collaborated with sales, product, and R&D teams for aligned messaging. Managed email and social media campaigns with HubSpot and Sugar, created technical documentation for onboarding, and planned marketing assets for Jonas Customer Conference 2024. Leveraged AI tools like ChatGPT to generate briefs and content drafts efficiently while maintaining tone and clarity.
Marketing Content Writer at Jonas Construction Software
October 1, 2024 - September 3, 2025Developed conversion-optimized content including blogs, case studies, landing pages, and guides for construction accounting software aimed at specialty and mechanical contractors. Improved web traffic by 25% through SEO-focused content refreshes using insights from GA4, Semrush, and Search Console. Collaborated with sales, product, and R&D teams to produce accurate and persuasive content aligned with campaign goals. Managed email campaigns via HubSpot and Sugar, crafted social media calendars, produced technical documentation, and executed extensive marketing assets for the Jonas Customer Conference 2024. Applied AI tools such as ChatGPT for content generation and optimization, balancing automation with personalized storytelling and strategy refinement.
Marketing/Content Contributor at Vancouver
May 31, 2023 - July 10, 2025Wrote financial news articles, SEO blogs, and market trend reports for Market Herald and Money Genius. Developed cross-channel marketing content including brochures, landing pages, and email newsletters for Letus by Rentmoola to support user acquisition and brand visibility.
Marketing/Content Contributor at Market Herald and Money Genius / Letus by Rentmoola
May 31, 2023 - July 10, 2025Authored financial news articles, SEO blogs, and market trend reports; developed cross-channel marketing materials including brochures, landing pages, and email newsletters to support user acquisition and brand awareness.
Marketing/Content Contributor at Various (Market Herald, Money Genius, Letus by Rentmoola)
May 1, 2023 - September 3, 2025Authored financial news articles, SEO blogs, and market trend reports for Market Herald and Money Genius. Developed multi-channel marketing content including brochures, landing pages, and email newsletters for Letus by Rentmoola to support user acquisition and brand visibility.
Content Specialist at Pedestal Search
April 30, 2023 - September 3, 2025Created SEO-driven content strategies and editorial calendars for clients across legal, lifestyle, technology, and B2B sectors. Delivered high-quality, SEO-optimized blogs, social media messaging, landing pages, and email campaigns tailored to client audiences. Engaged in A/B testing to optimize messaging for increased conversions and collaborated closely with account managers to align content with clients’ digital marketing goals, enhancing satisfaction and retention.
Content Specialist at Pedestal Search, Vancouver
April 30, 2023 - July 10, 2025Developed SEO-driven content strategies and editorial calendars for clients in legal, lifestyle, technology, and B2B industries. Created SEO-optimized blogs, social media messaging, landing pages, and emails tailored to industry tone and audience. Conducted A/B message testing to improve value propositions and conversions. Collaborated with account managers to ensure alignment with digital marketing objectives, enhancing client satisfaction and retention.
Content Specialist at Pedestal Search
April 30, 2023 - July 10, 2025Created SEO-driven content strategies and editorial calendars for clients spanning legal, lifestyle, technology, and B2B sectors. Produced SEO-optimized blogs, social media messaging, landing pages, and emails tailored to distinct audience tones. Conducted A/B message testing to fine-tune value propositions and enhance conversions. Collaborated with account managers to align content with digital marketing goals, improving client satisfaction and retention.
Brand Marketing Content Specialist at Fintel Connect, Vancouver
July 31, 2022 - July 10, 2025Crafted website copy including SEO blogs, press releases, case studies, and landing pages that increased brand reach and organic traffic. Executed PR campaigns with expert quotes and editorials across media. Developed CEO’s key messages and presentations to establish thought leadership. Optimized social media posts to align with brand tone. Collaborated with Product and Dev teams for user guides and product descriptions.
Brand Marketing Content Specialist at Fintel Connect
July 31, 2022 - July 10, 2025Crafted website copy including SEO blogs, press releases, case studies, and landing pages for fintech brand growth. Executed PR campaigns and expert editorials across media outlets. Developed key messaging and presentations for CEO external engagements, optimized social media posts, and collaborated with Product and Dev teams on user guides and product descriptions.
Brand Marketing Content Specialist at Fintel Connect
July 1, 2022 - September 3, 2025Crafted website content including SEO blogs, press releases, case studies, and landing pages to increase brand reach and organic traffic. Executed public relations campaigns with expert quotes and editorials, developed key messaging and presentations for the CEO’s external engagements, optimized social media posts, and collaborated with product and development teams to create user guides and product descriptions.
Content & Research Manager, Media Content at Kalkine Media, India
September 30, 2021 - July 10, 2025Managed content across media site including live stock market, economic and commodity news, SEO blogs, landing pages, and press releases. Designed marketing collateral including email campaigns, newsletters, white papers, and social media posts. Delivered B2B sponsored content for healthcare, consumer, technology, financial, and mining sectors. Applied SEO strategies that increased traffic by 30% and reduced bounce rate. Produced and scripted Live TV shows on trending market and business news. Coordinated video production for montages, creatives, and graphics.
Content & Research Manager, Media Content at Kalkine Media, India
September 30, 2021 - July 10, 2025Managed content creation for live stock market, economic, and commodity news, SEO blogs, landing pages, and press releases. Designed marketing collaterals such as email campaigns, presentations, newsletters, white papers, and social media posts. Delivered B2B sponsored content for multiple sectors including healthcare and technology. Implemented SEO optimization and content strategies that resulted in a 30% increase in traffic and 20-40% bounce rate reduction. Produced and scripted live TV shows and coordinated with production teams for creative assets.
Content & Research Manager, Media Content at Kalkine Media, India
September 1, 2021 - September 3, 2025Managed comprehensive media site content including live stock market, economic and commodity news, SEO blogs, landing pages, and press releases. Designed marketing collateral and delivered B2B sponsored content for various industries such as healthcare, technology, financial, and mining. Collaborated with digital marketing teams to track trends and optimize content, achieving a 30% traffic increase and significant bounce rate reductions. Produced and scripted live TV shows related to financial news and co-managed video production elements.
Research Associate, Corporate Actions at S&P GMI, India
October 31, 2018 - July 10, 2025Managed financial data ingestion and validation of securities from third-party vendors. Analyzed big data to identify LEAN project opportunities resulting in FTE savings. Created technical documentation for product enhancements and bug fixes. Participated actively in sprint planning, estimation, daily scrum, and sprint discussions.
Research Associate, Corporate Actions at S&P GMI, India
October 31, 2018 - July 10, 2025Handled financial data ingestion and validation, analyzed big data for LEAN project opportunities yielding substantial efficiency savings, and engaged in technical writing for product improvements and sprint documentation. Actively participated in agile sprint planning and daily stand-ups.
Research Associate, Corporate Actions at S&P Global Market Intelligence, India
October 1, 2018 - September 3, 2025Managed financial data ingestion and validation, analyzed big data for efficiency projects, authored technical documentation for product enhancements, and actively participated in agile sprint planning and discussions.
Compliance Analyst, Foreign Exchange at American Express Bank, India
November 30, 2013 - July 10, 2025Conducted enhanced due diligence and risk identification on forex transactions using research databases such as World-Check, Lexis Nexis, and DNB Report. Performed case investigations to identify ultimate beneficial ownership.
Compliance Analyst, Foreign Exchange at American Express Bank, India
November 30, 2013 - July 10, 2025Conducted enhanced due diligence and risk assessment on forex transactions using advanced research databases. Managed complex investigations including ultimate beneficial ownership identification.
Compliance Analyst, Foreign Exchange at American Express Bank, India
November 1, 2013 - September 3, 2025Conducted enhanced due diligence and risk assessments on forex transactions using advanced research databases. Performed complex investigations to identify ultimate beneficial ownership.
Education
Masters of Social Science in Applied Economics at National University of Singapore
August 1, 2010 - December 31, 2011Bachelor of Arts (Honours) Economics at SRCC, Delhi University
July 1, 2006 - July 31, 2009Masters of Social Science at National University of Singapore
August 1, 2010 - December 31, 2011Bachelor of Arts (Honours) at SRCC, Delhi University
July 1, 2006 - July 31, 2009Masters of Social Science in Applied Economics at National University of Singapore
August 1, 2010 - December 1, 2011Bachelor of Arts (Honours) Economics at Shri Ram College of Commerce, Delhi University
July 1, 2006 - July 1, 2009Qualifications
Industry Experience
Software & Internet, Financial Services, Real Estate & Construction, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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