Hi, I'm Kristi Zuo, a passionate graphic designer based in Vancouver. I specialize in creating visual identities that help businesses tell their unique stories through logos, illustrations, and packaging designs. With experience across healthcare, travel, and e-commerce industries, I focus on creating client-centered designs that boost brand engagement. In addition to my design work, I enjoy collaborating with diverse teams and managing projects from start to finish. Whether freelance or part-time at Jaybird, I strive to bring creativity and consistency into everything I do. I’m always excited to connect with like-minded professionals and contribute to innovative design projects.

Kristi Zuo

Hi, I'm Kristi Zuo, a passionate graphic designer based in Vancouver. I specialize in creating visual identities that help businesses tell their unique stories through logos, illustrations, and packaging designs. With experience across healthcare, travel, and e-commerce industries, I focus on creating client-centered designs that boost brand engagement. In addition to my design work, I enjoy collaborating with diverse teams and managing projects from start to finish. Whether freelance or part-time at Jaybird, I strive to bring creativity and consistency into everything I do. I’m always excited to connect with like-minded professionals and contribute to innovative design projects.

Available to hire

Hi, I’m Kristi Zuo, a passionate graphic designer based in Vancouver. I specialize in creating visual identities that help businesses tell their unique stories through logos, illustrations, and packaging designs. With experience across healthcare, travel, and e-commerce industries, I focus on creating client-centered designs that boost brand engagement.

In addition to my design work, I enjoy collaborating with diverse teams and managing projects from start to finish. Whether freelance or part-time at Jaybird, I strive to bring creativity and consistency into everything I do. I’m always excited to connect with like-minded professionals and contribute to innovative design projects.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Beginner

Work Experience

Guest Experience Member (Part-Time) at Jaybird
November 1, 2024 - Present
Enhanced customer experience by consulting clients on fitness classes and retail products, ensuring alignment with Jaybird’s wellness-focused identity. Streamlined front desk operations and improved merchandise presentations to elevate brand consistency and guest satisfaction. Collaborated with brand partners to market new products, reinforcing Jaybird’s positioning in the wellness space.
Guest Experience Member (Part-Time) at Jaybird
November 1, 2024 - Present
Enhanced customer experience by consulting clients on fitness classes and retail products, ensuring alignment with Jaybird’s wellness-focused identity. Streamlined front desk operations and improved merchandise presentations to elevate brand consistency and guest satisfaction. Collaborated with brand partners to market new products, reinforcing Jaybird’s positioning in the wellness space.
Graphic Design & Marketing Assistant (Casual) at Express Travel & Tours Ltd.
January 31, 2024 - July 10, 2025
Boosted product awareness by 40% through designing visually compelling infographics, flyers, and web graphics. Enhanced user engagement by redesigning website layouts and landing pages, aligned with best UI/UX practices and web accessibility standards.
Graphic Design & Marketing Assistant (Casual) at Express Travel & Tours Ltd.
January 31, 2024 - July 10, 2025
Boosted product awareness by 40% through designing visually compelling infographics, flyers, and web graphics. Enhanced user engagement by redesigning website layouts and landing pages, aligned with best UI/UX practices and web accessibility standards.
Graphic Designer at Freelance
January 1, 2024 - Present
Designed visual identities for small businesses, delivering logos, social media graphics, illustrations and packaging designs for print and digital mediums. Created aesthetically pleasing and client-focused solutions that increase brand engagement across healthcare, travel, and e-commerce industries. Successfully managed projects end-to-end by defining requirements, timelines, and deliverables in collaboration with diverse stakeholders.
Graphic Designer at Freelance
January 1, 2024 - Present
Designed visual identities for small businesses, delivering logos, social media graphics, illustrations, and packaging designs for print and digital mediums. Created aesthetically pleasing and client-focused solutions that increased brand engagement across healthcare, travel, and e-commerce industries. Successfully managed projects end-to-end by defining requirements, timelines, and deliverables in collaboration with diverse stakeholders.
Recruitment Coordinator at Versett
January 31, 2023 - July 10, 2025
Partnered cross-functionally with Design and Marketing teams to create recruitment branding assets and weekly social media content, ensuring alignment with company-wide branding guidelines. Spearheaded hiring and onboarding efforts for 15+ technology roles, ensuring seamless candidate experiences. Designed data visualization materials, including perks and benefits graphics and slide decks, resulting in a 30% increase in employee engagement.
Recruitment Coordinator at Versett
January 31, 2023 - July 10, 2025
Partnered cross-functionally with Design and Marketing teams to create recruitment branding assets and weekly social media content, ensuring alignment with company-wide branding guidelines. Spearheaded hiring and onboarding efforts for 15+ technology roles, ensuring seamless candidate experiences. Designed data visualization materials, including perks and benefits graphics and slide decks, resulting in a 30% increase in employee engagement.

Education

Bachelor of Commerce at University of Alberta
January 1, 2013 - December 31, 2018
Associate Certificate at BCIT
January 1, 2023 - December 31, 2023
Bachelor of Commerce at University of Alberta
January 1, 2013 - December 31, 2018

Qualifications

Graphic Design Foundations
December 1, 2023 - December 31, 2023
Visual (UI) Design & Branding Certificate
August 1, 2023 - August 31, 2023
Associate RGD Member
November 1, 2024 - December 31, 2024
Graphic Design Foundations BCIT (Associate Certificate)
January 1, 2023 - December 31, 2023
Visual (UI) Design & Branding Certificate SuperHi (Online Certificate)
August 1, 2023 - August 31, 2023
Associate RGD Member Association of Registered Graphic Designers
November 1, 2024 - December 31, 2024

Industry Experience

Consumer Goods, Travel & Hospitality, Healthcare, Retail, Professional Services