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I am an experienced communications, marketing, and digital professional with over eight years of expertise in leading projects and delivering effective communications within global organisations. Skilled in crafting engaging content and managing digital platforms, I have a proven ability to execute comprehensive campaigns that resonate with stakeholders at all levels. I focus on building employee trust and enhancing brand visibility in competitive markets, ensuring that organisational messages reach the right audiences. My efforts have consistently resulted in increased employee engagement and measurable business outcomes. I also leverage AI tools to streamline workflows and gain valuable insights, while maintaining original and clear content.…I am an experienced communications, marketing, and digital professional with over eight years of expertise in leading projects and delivering effective communications within global organisations. Skilled in crafting engaging content and managing digital platforms, I have a proven ability to execute comprehensive campaigns that resonate with stakeholders at all levels. I focus on building employee trust and enhancing brand visibility in competitive markets, ensuring that organisational messages reach the right audiences. My efforts have consistently resulted in increased employee engagement and measurable business outcomes. I also leverage AI tools to streamline workflows and gain valuable insights, while maintaining original and clear content.

Kulthum Saidi

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I am an experienced communications, marketing, and digital professional with over eight years of expertise in leading projects and delivering effective communications within global organisations. Skilled in crafting engaging content and managing digital platforms, I have a proven ability to execute comprehensive campaigns that resonate with stakeholders at all levels. I focus on building employee trust and enhancing brand visibility in competitive markets, ensuring that organisational messages reach the right audiences. My efforts have consistently resulted in increased employee engagement and measurable business outcomes. I also leverage AI tools to streamline workflows and gain valuable insights, while maintaining original and clear content.…I am an experienced communications, marketing, and digital professional with over eight years of expertise in leading projects and delivering effective communications within global organisations. Skilled in crafting engaging content and managing digital platforms, I have a proven ability to execute comprehensive campaigns that resonate with stakeholders at all levels. I focus on building employee trust and enhancing brand visibility in competitive markets, ensuring that organisational messages reach the right audiences. My efforts have consistently resulted in increased employee engagement and measurable business outcomes. I also leverage AI tools to streamline workflows and gain valuable insights, while maintaining original and clear content.

Available to hire

I am an experienced communications, marketing, and digital professional with over eight years of expertise in leading projects and delivering effective communications within global organisations. Skilled in crafting engaging content and managing digital platforms, I have a proven ability to execute comprehensive campaigns that resonate with stakeholders at all levels.
I focus on building employee trust and enhancing brand visibility in competitive markets, ensuring that organisational messages reach the right audiences. My efforts have consistently resulted in increased employee engagement and measurable business outcomes. I also leverage AI tools to streamline workflows and gain valuable insights, while maintaining original and clear content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Communications Consultant (freelance) at Kommunications

March 1, 2025 - Present

Provide strategic communications consultancy to clients, shaping marketing, communications, and digital strategies with clear advice and practical solutions focused on supporting them to achieve their goals. Design and create a wide range of written and digital content, including social media posts and reels, website copy, bid proposals, pitch decks, and websites, ensuring engaging messaging and brand alignment. Manage and schedule social media content across multiple platforms, optimising for reach, engagement, and consistency. Leverage AI tools to enhance workflow efficiency and data insights while personally creating all content to ensure originality and quality.

Marketing Events Manager at S&P Global

March 1, 2025 - July 10, 2025

Managed end-to-end delivery of global events for senior executives, overseeing communications, logistics, and data management for up to 400 delegates. Oversaw venue selection, catering, and on-site logistics to deliver high-quality attendee experiences. Designed and built virtual event series and registration pages (via ON24) to enhance user experience, collaborating with internal stakeholders and ensuring brand consistency. Developed comprehensive event calendars and speaker guides, streamlining planning, and ensuring consistent delivery. Led training sessions for global colleagues on using AI tools to streamline workflows and enhance daily tasks, improving confidence and productivity. Produced and distributed targeted event communications and analysed feedback to inform future strategies.

Marketing Communications Specialist at S&P Global

August 31, 2024 - July 10, 2025

Produced monthly performance reports consolidating key metrics across eight marketing divisions, delivering insights to commercial and marketing teams and leaders to support decision-making and cross-team transparency. Designed and launched an internal marketing newsletter, achieving a 78% open rate and encouraging greater team engagement. Managed quarterly marketing awards, coordinating nominations, designing bespoke trophies, and crafting communications from senior leadership, increasing monthly participation by 20%. Developed tailored communications on behalf of the Marketing President, ensuring clarity, alignment with strategic goals, and professional presentation.

Communications & Engagement Manager at HSBC

December 31, 2022 - July 10, 2025

Led the redesign of HSBC’s central communications platform on SharePoint, using HTML to design and code pages that improved usability, engagement, and brand compliance. Provided ongoing support to multiple departments by developing and updating SharePoint pages to meet their specific business needs. Created engaging newsletters, crisis communications, and business updates, consistently achieving 60%+ open rates. Produced and edited videos to promote platform enhancements, increasing user engagement by 25%.

Global Communications & Marketing Executive at British Standards Institution (BSI)

April 30, 2022 - July 10, 2025

Developed and delivered communication strategies for Regulatory Services, managing newsletters – with a 78% open rate - and external content to strengthen stakeholder engagement. Supported senior leaders by drafting presentations, video scripts and newsletter introductions to communicate strategic messages clearly. Delivered training sessions on Microsoft Teams and Yammer to improve digital collaboration across teams. Launched a ‘Colleague of the Month’ initiative and ran six successful Yammer campaigns, achieving a 584% increase in employee engagement. Authored a digital booklet addressing workplace discrimination to raise awareness and promote inclusivity across the organisation.

Communications Manager at Network Rail

June 30, 2020 - July 10, 2025

Wrote and edited articles for Network Rail’s public newsletter, Spotlight, ensuring clear and engaging messaging. Managed and coordinated content across SharePoint, print publications, and videos to deliver timely updates. Developed a communications plan for launching an internal benefits platform, creating digital and print collateral to support rollout.

Internal Communications Executive at Govia Thameslink Railway (GTR)

May 31, 2019 - July 10, 2025

Redesigned the weekly digital newsletter for over 7,000 employees, improving readability and increasing engagement. Launched Yammer across the organisation, driving adoption to 3,000+ users and boosting online engagement by 226%. Filmed and produced promotional videos to support new projects and internal initiatives, enhancing staff understanding and buy-in. Collaborated on the redesign of the external recruitment website and created impactful copy and visuals aligned with brand and recruitment objectives. Supported HR Employee Engagement projects by developing communications for leadership conferences and presentations.