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Hi, I'm Melanie Espaillat, a passionate professional with a Master's in Digital Business and Innovation from IE Business School. I specialize in technology strategy, digital transformation, and business automation. My experience spans project management, marketing, and customer relations, where I enjoy working with cross-functional teams to create efficient, innovative solutions. I thrive in dynamic environments, leveraging data visualization and digital marketing strategies to drive client success. When I'm not working, I love exploring new tech trends and developing creative campaigns that engage diverse audiences.…Hi, I'm Melanie Espaillat, a passionate professional with a Master's in Digital Business and Innovation from IE Business School. I specialize in technology strategy, digital transformation, and business automation. My experience spans project management, marketing, and customer relations, where I enjoy working with cross-functional teams to create efficient, innovative solutions. I thrive in dynamic environments, leveraging data visualization and digital marketing strategies to drive client success. When I'm not working, I love exploring new tech trends and developing creative campaigns that engage diverse audiences.

Melanie Espaillat

Project Manager, Digital Marketer, UX Designer

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Hi, I'm Melanie Espaillat, a passionate professional with a Master's in Digital Business and Innovation from IE Business School. I specialize in technology strategy, digital transformation, and business automation. My experience spans project management, marketing, and customer relations, where I enjoy working with cross-functional teams to create efficient, innovative solutions. I thrive in dynamic environments, leveraging data visualization and digital marketing strategies to drive client success. When I'm not working, I love exploring new tech trends and developing creative campaigns that engage diverse audiences.…Hi, I'm Melanie Espaillat, a passionate professional with a Master's in Digital Business and Innovation from IE Business School. I specialize in technology strategy, digital transformation, and business automation. My experience spans project management, marketing, and customer relations, where I enjoy working with cross-functional teams to create efficient, innovative solutions. I thrive in dynamic environments, leveraging data visualization and digital marketing strategies to drive client success. When I'm not working, I love exploring new tech trends and developing creative campaigns that engage diverse audiences.

Available to hire

Hi, I’m Melanie Espaillat, a passionate professional with a Master’s in Digital Business and Innovation from IE Business School. I specialize in technology strategy, digital transformation, and business automation. My experience spans project management, marketing, and customer relations, where I enjoy working with cross-functional teams to create efficient, innovative solutions. I thrive in dynamic environments, leveraging data visualization and digital marketing strategies to drive client success. When I’m not working, I love exploring new tech trends and developing creative campaigns that engage diverse audiences.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Account Manager (Pre-Sales & Post-Sales) at Locala

December 31, 2022 - July 10, 2025

Managed a portfolio of over 30 key accounts, aligning project timelines and budgets with business objectives. Led ongoing verbal and written communication with clients, collaborated cross-functionally including tech and sales teams using Jira, and developed 20 data visualization reports per week for non-technical clients. Also strategized pre-sale tactics and rates, boosting client revenue and satisfaction with 75% upselling opportunities.

Marketing Specialist at Taylor & Francis, Informa

June 30, 2022 - July 10, 2025

Handled multiple omnichannel marketing efforts including paid media, organic social, blogs, and email marketing. Managed a personal budget for Meta ad campaigns with a 2x ROI and led execution and A/B testing of 20 profit-generating email campaigns per month using Salesforce Marketing Cloud. Coordinated creative deliverables by writing briefs and providing feedback.

VP of Communications at Association for Latino Professionals for America (ALPFA)

May 31, 2019 - July 10, 2025

Created and designed over 50 promotional materials boosting event attendance by 30%. Managed and updated website and social media platforms, increasing online engagement by 40%. Collaborated with executive board members to ensure brand alignment and mentored a communications assistant to foster leadership skills.

Communications Assistant at Integrated Products and Process Design (IPPD), University of Florida

May 31, 2019 - July 10, 2025

Managed communications with stakeholders including students and sponsors. Created new content including videos and webpages for multiple social media channels, increasing follower count by 10% and engagement by 500%. Planned a Final Design Review event with 300 attendees, coordinating logistics and designing program materials.