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I'm Sergio Toniello, a Digital Marketing Specialist with 5+ years of experience in B2C and B2B environments. I craft compelling copy for blogs, white papers, and ad copy that drives engagement and leads. I love blending creativity with strategy to deliver measurable results. I focus on lead generation, brand growth, and audience engagement across SaaS and sustainability sectors.…

Sergio Toniello

Copywriter, Digital Marketer, Content Creator, +3

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I'm Sergio Toniello, a Digital Marketing Specialist with 5+ years of experience in B2C and B2B environments. I craft compelling copy for blogs, white papers, and ad copy that drives engagement and leads. I love blending creativity with strategy to deliver measurable results. I focus on lead generation, brand growth, and audience engagement across SaaS and sustainability sectors.…

Available to hire

I’m Sergio Toniello, a Digital Marketing Specialist with 5+ years of experience in B2C and B2B environments. I craft compelling copy for blogs, white papers, and ad copy that drives engagement and leads.

I love blending creativity with strategy to deliver measurable results. I focus on lead generation, brand growth, and audience engagement across SaaS and sustainability sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Italian

Advanced

Work Experience

Freelancer Copywriter at WordFlow Copywriting

May 1, 2025 - Present

Crafting clear, compelling content that drives engagement and action across various industries, with a specialty in sustainability, SaaS, and purpose-driven brands. Developing website copy, blog articles, LinkedIn posts, email campaigns, and brand messaging. Founder of WordFlow Copywriting, delivering tailored content strategies that bring ideas to life and build audience trust.

Digital Marketing Specialist at BraveGen, Auckland, New Zealand

May 31, 2025 - July 11, 2025

Developed and executed marketing campaigns across digital platforms focusing on lead generation and brand visibility in the SaaS and sustainability sectors. Led LinkedIn Ads campaigns, improved social media presence, wrote blogs, white papers, and case studies using strong copywriting skills. Managed campaigns end-to-end using HubSpot, collaborating with teams for marketing alignment with business goals.

Marketing Specialist at PB Tech, Auckland, New Zealand

June 30, 2024 - July 11, 2025

Executed and managed marketing campaigns for New Zealand's largest tech reseller including collaboration with brands such as Samsung, Dell, and HP. Delivered high-impact marketing campaigns, analyzed campaign performance, executed email marketing campaigns via Emarsys, wrote blogs for community engagement, and optimized website content with SEO techniques using SEMRush.

Quantity Surveyor at Global Linings, Auckland, New Zealand

December 31, 2023 - July 11, 2025

Managed cost estimation, tender preparation, and site inspections for construction projects. Collaborated with teams to meet budgets and specifications, enhancing problem-solving and attention to detail.

Tradesperson at Tika, Tauranga, New Zealand

December 31, 2019 - July 11, 2025

Supported construction of major buildings across New Zealand including projects for Auckland International Airport, Tauranga Council, and Whakatāne Council.

Marketing Assistant at Efow Gestão Empresarial, Salvador, Brazil

November 30, 2016 - July 11, 2025

Supported content development for a software company through email marketing, web copy, blog writing, and social media content. Organised customer presentations and visits and managed social media campaigns across Facebook and Instagram.

Reporter/Editor at Tribuna da Bahia, Salvador, Brazil

April 30, 2013 - July 11, 2025

Wrote daily reports on city issues and current events, conducted interviews, attended and reported on football matches, provided live event coverage, and edited news reports.

Marketing Specialist at Brave Gen

May 1, 2025 - Present

Led high-performing LinkedIn Ads campaigns to drive qualified leads; improved social media presence, boosting engagement and reach; created content tailored to target audiences; managed end-to-end using HubSpot, email automation, and lead nurturing; collaborated with teams to ensure marketing aligned with business goals.

Marketing Specialist at PB Tech

May 1, 2025 - October 6, 2025

Collaborated with major tech brands like Samsung, Dell, and HP, facilitating both B2C and B2B marketing strategies.

Freelance Copywriter at Word Flow Copywriting

June 1, 2024 - October 6, 2025

Delivered tailored content strategies to bring ideas to life and build audience trust; wrote blogs, website copy, LinkedIn posts, email campaigns, and brand messaging for SaaS and sustainability clients; freelance poster writing; content development for SaaS and sustainability sectors.