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I’m a Digital Marketing Specialist with 6+ years of experience across performance marketing, SEO, and content-led growth in e-commerce, SaaS, and B2B/B2C environments. I help brands grow online through data-driven strategies across Google Ads, Meta Ads, LinkedIn Ads, and CRM automation. My strengths include Shopify optimization, lifecycle marketing, and conversion-focused copywriting. I collaborate with cross-functional teams to deliver measurable results, from seven-figure pipelines to 30% YoY organic traffic growth. I enjoy turning insights into action and continuously optimizing campaigns for ROI.…I’m a Digital Marketing Specialist with 6+ years of experience across performance marketing, SEO, and content-led growth in e-commerce, SaaS, and B2B/B2C environments. I help brands grow online through data-driven strategies across Google Ads, Meta Ads, LinkedIn Ads, and CRM automation. My strengths include Shopify optimization, lifecycle marketing, and conversion-focused copywriting. I collaborate with cross-functional teams to deliver measurable results, from seven-figure pipelines to 30% YoY organic traffic growth. I enjoy turning insights into action and continuously optimizing campaigns for ROI.

Sergio Tonello

Copywriter, Digital Marketer, Content Creator, +7

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I’m a Digital Marketing Specialist with 6+ years of experience across performance marketing, SEO, and content-led growth in e-commerce, SaaS, and B2B/B2C environments. I help brands grow online through data-driven strategies across Google Ads, Meta Ads, LinkedIn Ads, and CRM automation. My strengths include Shopify optimization, lifecycle marketing, and conversion-focused copywriting. I collaborate with cross-functional teams to deliver measurable results, from seven-figure pipelines to 30% YoY organic traffic growth. I enjoy turning insights into action and continuously optimizing campaigns for ROI.…I’m a Digital Marketing Specialist with 6+ years of experience across performance marketing, SEO, and content-led growth in e-commerce, SaaS, and B2B/B2C environments. I help brands grow online through data-driven strategies across Google Ads, Meta Ads, LinkedIn Ads, and CRM automation. My strengths include Shopify optimization, lifecycle marketing, and conversion-focused copywriting. I collaborate with cross-functional teams to deliver measurable results, from seven-figure pipelines to 30% YoY organic traffic growth. I enjoy turning insights into action and continuously optimizing campaigns for ROI.

Available to hire

I’m a Digital Marketing Specialist with 6+ years of experience across performance marketing, SEO, and content-led growth in e-commerce, SaaS, and B2B/B2C environments. I help brands grow online through data-driven strategies across Google Ads, Meta Ads, LinkedIn Ads, and CRM automation.

My strengths include Shopify optimization, lifecycle marketing, and conversion-focused copywriting. I collaborate with cross-functional teams to deliver measurable results, from seven-figure pipelines to 30% YoY organic traffic growth. I enjoy turning insights into action and continuously optimizing campaigns for ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Italian

Advanced

Spanish; Castilian

Intermediate

Work Experience

Freelancer Copywriter at WordFlow Copywriting

May 1, 2025 - Present

Crafting clear, compelling content that drives engagement and action across various industries, with a specialty in sustainability, SaaS, and purpose-driven brands. Developing website copy, blog articles, LinkedIn posts, email campaigns, and brand messaging. Founder of WordFlow Copywriting, delivering tailored content strategies that bring ideas to life and build audience trust.

Digital Marketing Specialist at BraveGen, Auckland, New Zealand

May 31, 2025 - July 11, 2025

Developed and executed marketing campaigns across digital platforms focusing on lead generation and brand visibility in the SaaS and sustainability sectors. Led LinkedIn Ads campaigns, improved social media presence, wrote blogs, white papers, and case studies using strong copywriting skills. Managed campaigns end-to-end using HubSpot, collaborating with teams for marketing alignment with business goals.

Marketing Specialist at PB Tech, Auckland, New Zealand

June 30, 2024 - July 11, 2025

Executed and managed marketing campaigns for New Zealand's largest tech reseller including collaboration with brands such as Samsung, Dell, and HP. Delivered high-impact marketing campaigns, analyzed campaign performance, executed email marketing campaigns via Emarsys, wrote blogs for community engagement, and optimized website content with SEO techniques using SEMRush.

Quantity Surveyor at Global Linings, Auckland, New Zealand

December 31, 2023 - July 11, 2025

Managed cost estimation, tender preparation, and site inspections for construction projects. Collaborated with teams to meet budgets and specifications, enhancing problem-solving and attention to detail.

Tradesperson at Tika, Tauranga, New Zealand

December 31, 2019 - July 11, 2025

Supported construction of major buildings across New Zealand including projects for Auckland International Airport, Tauranga Council, and Whakatāne Council.

Marketing Assistant at Efow Gestão Empresarial, Salvador, Brazil

November 30, 2016 - July 11, 2025

Supported content development for a software company through email marketing, web copy, blog writing, and social media content. Organised customer presentations and visits and managed social media campaigns across Facebook and Instagram.

Reporter/Editor at Tribuna da Bahia, Salvador, Brazil

April 30, 2013 - July 11, 2025

Wrote daily reports on city issues and current events, conducted interviews, attended and reported on football matches, provided live event coverage, and edited news reports.

Marketing Specialist at Brave Gen

May 1, 2025 - Present

Led high-performing LinkedIn Ads campaigns to drive qualified leads; improved social media presence, boosting engagement and reach; created content tailored to target audiences; managed end-to-end using HubSpot, email automation, and lead nurturing; collaborated with teams to ensure marketing aligned with business goals.

Marketing Specialist at PB Tech

May 1, 2025 - October 6, 2025

Collaborated with major tech brands like Samsung, Dell, and HP, facilitating both B2C and B2B marketing strategies.

Freelance Copywriter at Word Flow Copywriting

June 1, 2024 - October 6, 2025

Delivered tailored content strategies to bring ideas to life and build audience trust; wrote blogs, website copy, LinkedIn posts, email campaigns, and brand messaging for SaaS and sustainability clients; freelance poster writing; content development for SaaS and sustainability sectors.

Digital & SEO Executive at Edward's & Co

November 1, 2025 - Present

Improved organic search performance across NZ and AU Shopify stores by optimizing collection pages, product pages, metadata, internal linking, and on-page SEO best practices; launched SEO-driven content and supported lifecycle marketing initiatives.

Copywriter at Word Flow

May 1, 2025 - November 1, 2025

Produced high-converting copy for paid and organic social media campaigns; supported brand awareness and lead generation objectives.

Digital Marketing Executive at BraveGen

June 1, 2024 - May 1, 2025

Generated a seven-figure marketing-sourced pipeline, including enterprise and government accounts; delivered an average 3:1 ROI on digital marketing spend. Led LinkedIn Ads and ABM campaigns; increased website sessions and produced customer case studies to support enterprise deals.

Marketing Specialist at PB Tech

February 1, 2023 - June 1, 2024

Wrote blog content for PB Tech's consumer and business community platforms and produced email campaigns using ERP (Emarsys); supported content marketing and SEO initiatives.

Marketing Assistant at Es Flow Gestão Empresarial

June 1, 2014 - November 1, 2016

Supported software company content production, including email marketing, website copy, blog posts, and social media content; assisted early CRM and inbound marketing initiatives.

Marketing Specialist at Construction Industry (Auckland)

November 1, 2016 - February 1, 2023

Transitioned from marketing into the construction industry; gained hands-on experience in operational environments while developing transferable skills such as project coordination, problem solving, time management, and cross-team communication.

Marketing Assistant at Flow Gestão Empresarial

June 1, 2014 - November 1, 2016

Supported content production for a software company, including email marketing, web copy, blog posts, and social media content; managed social media campaigns across Facebook and Instagram; assisted with early CRM inbound marketing using HubSpot.

Copywriter Freelancer at Word Flow

May 1, 2025 - November 1, 2025

Produced high-converting copy for paid and organic social campaigns; managed end-to-end Meta Ads campaigns, including audience targeting, creative testing, and budget allocation.

Senior Marketing Executive at PB Tech

February 1, 2023 - June 1, 2024

Led digital marketing strategies across priority accounts; managed ABM and LinkedIn Ads; developed 12+ customer case studies to support enterprise deals; improved site SEO and content to drive revenue growth.

Marketing Assistant at Eflow Gestao Empresarial

June 1, 2014 - November 1, 2016

Supported content production for a software company, including email marketing, website copy, blog posts and social media content; managed social campaigns on Facebook and Instagram to boost brand awareness and engagement; assisted with early CRM and inbound marketing initiatives using HubSpot.