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Hi, I'm Madi Kiley! I specialize in digital communications and audience development, helping brands grow and engage their communities. From crafting unique brand voices to managing multi-platform campaigns, I love creating content that not only stands out but also drives real results. My work spans social media strategy, video editing, and data-driven analysis across platforms like Instagram, YouTube, and TikTok. With a background in film and video, I thrive in fast-paced environments and enjoy collaborating with creative teams and influencers. Whether it's launching innovative campaigns or optimizing audience growth, I'm passionate about leveraging the power of digital media to tell compelling stories and make an impact.…Hi, I'm Madi Kiley! I specialize in digital communications and audience development, helping brands grow and engage their communities. From crafting unique brand voices to managing multi-platform campaigns, I love creating content that not only stands out but also drives real results. My work spans social media strategy, video editing, and data-driven analysis across platforms like Instagram, YouTube, and TikTok. With a background in film and video, I thrive in fast-paced environments and enjoy collaborating with creative teams and influencers. Whether it's launching innovative campaigns or optimizing audience growth, I'm passionate about leveraging the power of digital media to tell compelling stories and make an impact.

Madi Kiley

Video Editor, Copywriter, Social Media Manager, +2

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Hi, I'm Madi Kiley! I specialize in digital communications and audience development, helping brands grow and engage their communities. From crafting unique brand voices to managing multi-platform campaigns, I love creating content that not only stands out but also drives real results. My work spans social media strategy, video editing, and data-driven analysis across platforms like Instagram, YouTube, and TikTok. With a background in film and video, I thrive in fast-paced environments and enjoy collaborating with creative teams and influencers. Whether it's launching innovative campaigns or optimizing audience growth, I'm passionate about leveraging the power of digital media to tell compelling stories and make an impact.…Hi, I'm Madi Kiley! I specialize in digital communications and audience development, helping brands grow and engage their communities. From crafting unique brand voices to managing multi-platform campaigns, I love creating content that not only stands out but also drives real results. My work spans social media strategy, video editing, and data-driven analysis across platforms like Instagram, YouTube, and TikTok. With a background in film and video, I thrive in fast-paced environments and enjoy collaborating with creative teams and influencers. Whether it's launching innovative campaigns or optimizing audience growth, I'm passionate about leveraging the power of digital media to tell compelling stories and make an impact.

Available to hire

Hi, I’m Madi Kiley! I specialize in digital communications and audience development, helping brands grow and engage their communities. From crafting unique brand voices to managing multi-platform campaigns, I love creating content that not only stands out but also drives real results. My work spans social media strategy, video editing, and data-driven analysis across platforms like Instagram, YouTube, and TikTok.

With a background in film and video, I thrive in fast-paced environments and enjoy collaborating with creative teams and influencers. Whether it’s launching innovative campaigns or optimizing audience growth, I’m passionate about leveraging the power of digital media to tell compelling stories and make an impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Communications Officer at FOUR PAWS USA

August 1, 2022 - Present

Developed unique brand voice contributing to a 57% increase in Instagram engagement. Produced social media content that is consistently a top performer across global accounts. Created the multi-platform campaign "March Napness" which achieved a 92x reach increase and 200% engagement growth year over year, earning press coverage from major outlets such as PEOPLE, NPR, and FORBES. Managed daily operations of US-based Instagram, Facebook, TikTok, Threads, and X accounts. Responsibilities included video editing (Adobe Premiere, CapCut), graphic design (Canva, Adobe Photoshop), copywriting, drafting performance reports, community management, and maintaining a social media calendar with a minimum of 12 posts per week.

Audience Development Lead at The Drew Barrymore Show

August 1, 2022 - Present

Developed and implemented a new YouTube strategy, resulting in 200% increase in total views, 126% subscriber growth, and 53% increase in impressions within the first year. Created weekly presentations with performance data and insights for key stakeholders across multiple platforms. Managed daily operations of the YouTube channel including thumbnail creation, SEO-focused copywriting, strategic playlisting, and other content optimization tasks.

Audience Development Manager at POPSUGAR

August 31, 2022 - July 11, 2025

Launched and managed influencer marketing campaigns including discovery, onboarding, and ongoing management. Collaborated with leadership to set KPIs across platforms and delivered monthly performance reports measuring success against platform goals.

Audience Development Manager at BRAT TV (NOW ZATV)

May 31, 2020 - July 11, 2025

Managed daily operations of social media platforms with millions of followers and launched new owned & operated channels with launch strategy and content planning. Maintained relationships with social media content creators in the talent network. Managed and monitored Google Ads paid campaigns to increase engagement and awareness. Curated a highly engaged audience with a unique brand voice across platforms.

Digital Communications Officer at FOUR PAWS USA

August 1, 2022 - Present

Developed a unique brand voice resulting in a 57% increase in Instagram engagement and consistently created top-performing social media content across global accounts. Led the multi-platform campaign “March Napness,” achieving a 92x increase in reach and 200% growth in engagement year-over-year, with press coverage from PEOPLE, NPR, FORBES, and others. Managed daily operations of US-based Instagram, Facebook, TikTok, Threads, and X accounts, including video editing (Adobe Premiere, CapCut), graphic design (Canva, Adobe Photoshop), copywriting, monthly and weekly performance reporting (Hootsuite, platform analytics), community management, and maintaining a social media calendar averaging 12 posts per week.

Audience Development Lead at The Drew Barrymore Show

August 1, 2022 - Present

Created and implemented a new YouTube strategy that resulted in a 200% increase in total views, 126% subscriber growth, and a 53% rise in impressions within the first year. Prepared weekly presentations featuring performance data and insights for key stakeholders across YouTube, Instagram, Facebook, and TikTok using Tubular and platform-specific analytics. Managed daily YouTube operations including thumbnail creation, SEO-driven copywriting, and strategic playlisting.

Audience Development Manager at POPSUGAR

August 1, 2022 - July 11, 2025

Launched and managed influencer marketing campaigns including discovery, onboarding, and ongoing management. Collaborated with team leads to set KPIs across platforms and delivered monthly reports measuring performance against goals.

Audience Development Manager at BRAT TV (NOW ZATV)

May 31, 2020 - July 11, 2025

Oversaw daily operations and management of social media channels (X/Twitter, YouTube, Facebook, TikTok, Instagram) with millions of followers, including launch strategy and content planning for new owned and operated channels. Managed relationships with a talent network of social media content creators. Handled Google Ads paid media campaigns to increase awareness and engagement. Developed a unique brand voice to curate a highly engaged audience.