IA creative spirit deeply immersed in the world of design with a strategic touch of marketing expertise. Leveraging a unique blend of creative flair and strategic thinking, I transform concepts into compelling visual stories that resonate with audiences. With a background in marketing, I bring a holistic perspective to design, ensuring it not only looks pretty but also aligns with overarching business objectives. With a track record of launching start-up brands, I’m not afraid to dive into the unknown. Whether it's crafting a brand identity or designing eye-popping graphics in the digital world, I find joy in the details that make each project unique. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Cai Wu

IA creative spirit deeply immersed in the world of design with a strategic touch of marketing expertise. Leveraging a unique blend of creative flair and strategic thinking, I transform concepts into compelling visual stories that resonate with audiences. With a background in marketing, I bring a holistic perspective to design, ensuring it not only looks pretty but also aligns with overarching business objectives. With a track record of launching start-up brands, I’m not afraid to dive into the unknown. Whether it's crafting a brand identity or designing eye-popping graphics in the digital world, I find joy in the details that make each project unique. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

IA creative spirit deeply immersed in the world of design with a strategic touch of marketing expertise.

Leveraging a unique blend of creative flair and strategic thinking, I transform concepts into compelling visual stories that resonate with audiences. With a background in marketing, I bring a holistic perspective to design, ensuring it not only looks pretty but also aligns with overarching business objectives. With a track record of launching start-up brands, I’m not afraid to dive into the unknown.

Whether it’s crafting a brand identity or designing eye-popping graphics in the digital world, I find joy in the details that make each project unique.

My Portfolio: Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent

Work Experience

Graphic Designer - In-House at Dacxi Pty Ltd
January 31, 2024 - July 11, 2025
Conceptualized and executed visual designs for branding, communications, marketing collateral, websites, and social media. Collaborated with cross-functional teams to deliver tailored solutions aligned with campaign goals. Created website content, eDMs, social media assets, presentations, and long-form documents on an ongoing basis.
Graphic Designer - Contract at Humm Group
June 30, 2021 - July 11, 2025
Brought the new branding to life by creating nearly 400 legal documents. Worked with the marketing team and designed graphics for websites, eDMs, and promotions.
E-Commerce Shop Owner at Woofo Empawrium
September 1, 2019 - Present
Conducted market research, product design, branding, and social media marketing. Managed an online shop via Shopify. Conducted Google Ads and Facebook Ads campaigns.
Graphic Designer - In-House at Edumaxi Limited
February 29, 2020 - July 11, 2025
Led a team of two designers to support innovative e-learning design solutions.
Graphic Designer - Contract at Royal Canin
December 31, 2019 - July 11, 2025
Localized global marketing content strictly adhering to brand guidelines for New Zealand retail.
Graphic Designer - In-House at Dacxi Pty Ltd
January 31, 2024 - July 11, 2025
Conceptualized and executed visual designs for branding, communications, marketing collateral, website, and social media. Collaborated with cross-functional teams to deliver tailored solutions aligned with campaign goals. Created website content, eDMs, social media assets, presentations, and long-form documents on an ongoing basis.
Graphic Designer - Contract at Humm Group
June 30, 2021 - July 11, 2025
Brought the new branding to life by creating nearly 400 legal documents. Worked with the marketing team and designed graphics for websites, eDMs, and promotions.
Graphic Designer - Contract at Royal Canin
December 31, 2019 - July 11, 2025
Localized global marketing content strictly adhering to brand guidelines for New Zealand retail.
E-Commerce Shop Owner at Woofo Empawrium
September 1, 2019 - Present
Conducted market research, product design, branding and social media marketing. Managed online shop through Shopify. Conducted Google Ads and Facebook Ads campaigns.
Graphic Designer - In-House at Edumaxi Limited
February 29, 2020 - July 11, 2025
Led a team of two designers to support innovative e-learning design solutions.

Education

Bachelor Degree of Business (Marketing) at Unitec Institute of Technology
January 1, 2013 - December 31, 2015
Diploma in Digital Design at ACG Yoobee School of Design
January 1, 2017 - December 31, 2017
Bachelor Degree of Business at Unitec Institute of Technology
January 1, 2013 - December 31, 2015
Diploma in Digital Design at ACG Yoobee School of Design
January 1, 2017 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Retail, Other, Consumer Goods, Software & Internet