IA creative spirit deeply immersed in the world of design with a strategic touch of marketing expertise. Leveraging a unique blend of creative flair and strategic thinking, I transform concepts into compelling visual stories that resonate with audiences. With a background in marketing, I bring a holistic perspective to design, ensuring it not only looks pretty but also aligns with overarching business objectives. With a track record of launching start-up brands, I’m not afraid to dive into the unknown. Whether it's crafting a brand identity or designing eye-popping graphics in the digital world, I find joy in the details that make each project unique. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Cai Wu

IA creative spirit deeply immersed in the world of design with a strategic touch of marketing expertise. Leveraging a unique blend of creative flair and strategic thinking, I transform concepts into compelling visual stories that resonate with audiences. With a background in marketing, I bring a holistic perspective to design, ensuring it not only looks pretty but also aligns with overarching business objectives. With a track record of launching start-up brands, I’m not afraid to dive into the unknown. Whether it's crafting a brand identity or designing eye-popping graphics in the digital world, I find joy in the details that make each project unique. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

IA creative spirit deeply immersed in the world of design with a strategic touch of marketing expertise.

Leveraging a unique blend of creative flair and strategic thinking, I transform concepts into compelling visual stories that resonate with audiences. With a background in marketing, I bring a holistic perspective to design, ensuring it not only looks pretty but also aligns with overarching business objectives. With a track record of launching start-up brands, I’m not afraid to dive into the unknown.

Whether it’s crafting a brand identity or designing eye-popping graphics in the digital world, I find joy in the details that make each project unique.

My Portfolio: Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent

Work Experience

Graphic Designer - In-House at Dacxi Pty Ltd
January 31, 2024 - July 11, 2025
Conceptualized and executed visual designs for branding, communications, marketing collateral, website, and social media. Collaborated with cross-functional teams to deliver tailored solutions aligned with campaign goals. Created website content, eDMs, social media assets, presentations, and long-form documents on an ongoing basis.
Graphic Designer - In-House at Dacxi Pty Ltd
January 31, 2024 - July 11, 2025
Conceptualized and executed visual designs for branding, communications, marketing collateral, websites, and social media. Collaborated with cross-functional teams to deliver tailored solutions aligned with campaign goals. Created website content, eDMs, social media assets, presentations, and long-form documents on an ongoing basis.
Graphic Designer - Contract at Humm Group
June 30, 2021 - July 11, 2025
Brought the new branding to life by creating nearly 400 legal documents. Worked with the marketing team and designed graphics for websites, eDMs, and promotions.
Graphic Designer - Contract at Humm Group
June 30, 2021 - July 11, 2025
Brought the new branding to life by creating nearly 400 legal documents. Worked with the marketing team and designed graphics for websites, eDMs, and promotions.
Graphic Designer - In-House at Edumaxi Limited
February 29, 2020 - July 11, 2025
Led a team of two designers to support innovative e-learning design solutions.
Graphic Designer - In-House at Edumaxi Limited
February 29, 2020 - July 11, 2025
Led a team of two designers to support innovative e-learning design solutions.
Graphic Designer - Contract at Royal Canin
December 31, 2019 - July 11, 2025
Localized global marketing content strictly adhering to brand guidelines for New Zealand retail.
Graphic Designer - Contract at Royal Canin
December 31, 2019 - July 11, 2025
Localized global marketing content strictly adhering to brand guidelines for New Zealand retail.
E-Commerce Shop Owner at Woofo Empawrium
September 1, 2019 - Present
Conducted market research, product design, branding and social media marketing. Managed online shop through Shopify. Conducted Google Ads and Facebook Ads campaigns.
E-Commerce Shop Owner at Woofo Empawrium
September 1, 2019 - Present
Conducted market research, product design, branding, and social media marketing. Managed an online shop via Shopify. Conducted Google Ads and Facebook Ads campaigns.

Education

Bachelor Degree of Business (Marketing) at Unitec Institute of Technology
January 1, 2013 - December 31, 2015
Diploma in Digital Design at ACG Yoobee School of Design
January 1, 2017 - December 31, 2017
Bachelor Degree of Business at Unitec Institute of Technology
January 1, 2013 - December 31, 2015
Diploma in Digital Design at ACG Yoobee School of Design
January 1, 2017 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Retail, Other, Consumer Goods, Software & Internet