Available to hire
Hi, I’m Hamrah Siddiqui, a passionate digital marketing strategist with years of experience managing successful campaigns across various channels. I enjoy leading teams and projects to optimize workflows and enhance client engagement while driving business growth. Communication and satisfaction are my top priorities, and I love developing innovative strategies for better service delivery.
Outside of campaign management, I’m proficient in using multiple tools like GHL, Slack, ClickUp, and Google Analytics, and always keep up-to-date with the latest marketing trends. Whether it’s creating compelling content or analyzing performance metrics, I am dedicated to helping brands grow and succeed in the digital space.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Urdu
Fluent
Work Experience
Associate Strategy Manager at Carpediem Techigator
February 28, 2025 - July 11, 2025Led project marketing strategies ensuring successful execution and brand visibility. Managed campaign planning, sales initiatives, and client engagement to drive growth. Utilized GHL, Slack, ClickUp, Trello, HubSpot, and Mailchimp for project coordination and marketing automation. Conducted market research to identify opportunities and develop targeted marketing strategies. Oversaw vendor sourcing, contract negotiation, and event planning to support project objectives. Collaborated with design, development, and PR teams to create compelling marketing content. Monitored campaign performance and optimized strategies for maximum ROI.
Associate Strategy Manager at Techigator Carpediem
February 28, 2025 - July 11, 2025Led project marketing strategies, ensuring successful execution and brand visibility. Managed campaign planning, sales initiatives, and client engagement to drive growth. Utilized GHL, Slack, ClickUp, Trello, HubSpot, and Mailchimp for project coordination and marketing automation. Conducted market research to identify opportunities and develop targeted marketing strategies. Oversaw vendor sourcing, contract negotiation, and event planning to support project objectives. Collaborated with design, development, and PR teams to create compelling marketing content. Monitored campaign performance and optimized strategies for maximum ROI.
Project Marketing Manager at Carpediem Techigator
November 30, 2022 - July 11, 2025Planned, executed, and optimized digital marketing campaigns to drive conversions. Developed and managed landing pages to enhance user experience and engagement. Tracked conversion metrics and optimized user funnels for better performance. Collaborated with agencies and vendors to expand reach and improve campaign effectiveness. Created and scheduled social media content using Buffer to maintain consistent brand messaging. Provided weekly client reports analyzing campaign performance and recommending strategic improvements. Led a team handling product optimization, account management, and ad placements. Utilized Google Analytics and Google Tag Manager to track website performance and campaign effectiveness. Managed project workflows and client coordination using Trello for seamless execution. Leveraged Mailchimp for email marketing automation, audience segmentation, and performance analysis.
Project Marketing Manager at Techigator Carpediem
November 30, 2022 - July 11, 2025Planned, executed, and optimized digital marketing campaigns to drive conversions. Developed and managed landing pages to enhance user experience and engagement. Tracked conversion metrics and optimized user funnels for better performance. Collaborated with agencies and vendors to expand reach and improve campaign effectiveness. Created and scheduled social media content using Buffer for consistent brand messaging. Provided weekly client reports, analyzing campaign performance and recommending strategic improvements. Led a team handling product optimization, account management, and ad placements. Utilized Google Analytics and Google Tag Manager to track website performance and campaign effectiveness. Managed project workflows and client coordination using Trello for seamless execution. Leveraged Mailchimp for email marketing automation, audience segmentation, and performance analysis.
Senior Digital Marketing Manager at ABTACH Ltd.
April 30, 2022 - July 11, 2025Managed and optimized paid digital marketing campaigns across Facebook, Instagram, LinkedIn, Google Ads, and Twitter. Developed and modified content strategies for B2B, B2C, and B2B2C markets. Executed email marketing campaigns and optimized e-commerce & shopping portals. Planned and managed media budgeting to maximize ROI. Monitored and improved quality scores, account metrics, and campaign performance. Implemented lead tracking systems and provided detailed campaign performance reports.
Senior Digital Marketing Manager at ABTACH Ltd.
April 30, 2022 - July 11, 2025Managed and optimized paid digital marketing campaigns across Facebook, Instagram, LinkedIn, Google Ads, and Twitter. Developed and modified content strategies for B2B, B2C, and B2B2C markets. Executed email marketing campaigns and optimized e-commerce & shopping portals. Planned and managed media budgeting to maximize ROI. Monitored and improved quality scores, account metrics, and campaign performance. Implemented lead tracking systems and provided detailed campaign performance reports.
Digital Marketing Manager at ABTACH Ltd.
December 31, 2020 - July 11, 2025Managed and optimized paid digital marketing campaigns across multiple platforms. Developed and modified content strategies for various markets. Executed email marketing campaigns and optimized e-commerce portals. Planned and managed media budgets to maximize ROI. Improved account performance and lead tracking.
Digital Marketing Manager at ABTACH Ltd.
December 31, 2020 - July 11, 2025Managed and optimized paid digital marketing campaigns across Facebook, Instagram, LinkedIn, Google Ads, and Twitter. Developed and modified content strategies for B2B, B2C, and B2B2C markets. Executed email marketing campaigns and optimized e-commerce & shopping portals. Planned and managed media budgeting to maximize ROI. Monitored and improved quality scores, account metrics, and campaign performance. Implemented lead tracking systems and provided detailed campaign performance reports.
Social Media Manager at SALSOFT TECHNOLOGIES
February 29, 2020 - July 11, 2025Managed social media campaigns ensuring brand consistency and audience engagement. Developed and executed monthly social media strategies to boost brand awareness. Oversaw customer interactions ensuring positive online experience. Created and implemented growth strategies to increase and retain followers. Managed paid advertising across Instagram, Twitter, Facebook, Pinterest, YouTube, and LinkedIn. Tracked and optimized performance using Google Analytics, Hootsuite, and Radian6. Created marketing content including blogs, promotional materials, and advertisements.
Social Media Manager at SALSOFT TECHNOLOGIES
February 29, 2020 - July 11, 2025Managed social media campaigns, ensuring brand consistency and audience engagement. Developed and executed monthly social media strategies to boost brand awareness. Oversaw customer interactions, ensuring a positive online experience. Created and implemented growth strategies to increase and retain followers. Managed paid advertising across Instagram, Twitter, Facebook, Pinterest, YouTube, and LinkedIn. Tracked and optimized performance using Google Analytics, Hootsuite, and Radian6. Created marketing content, including blogs, promotional materials, and advertisements.
Education
MBA at IOBM
January 1, 2020 - December 31, 2022BE at NED University of Engineering and Technology
January 1, 2014 - December 31, 2018MBA at Institute of Business Management (IOBM)
January 1, 2020 - December 31, 2022BE at NED University of Engineering and Technology
January 1, 2014 - December 31, 2018Qualifications
Facebook Marketing
January 1, 2020 - December 31, 2020Google Ads Solution
January 1, 2020 - December 31, 2020Measuring What Matters
January 1, 2020 - December 31, 2020Growth Hacking & Execution
January 1, 2020 - December 31, 2020SEO Keyword Research
January 1, 2020 - December 31, 2020Certified Social Media Marketing Specialist
January 1, 2020 - December 31, 2020Conversion Rate Optimization (CRO)
January 1, 2020 - December 31, 2020Google Analytics
January 1, 2020 - December 31, 2020Search, Display, Videos (IBA - CEE)
January 1, 2020 - December 31, 2020Media Budgeting (IBA - CEE)
January 1, 2020 - December 31, 2020Certifications in Digital Marketing and Analytics – IBA-CEE
January 1, 2020 - December 31, 2020Facebook Marketing
January 1, 2020 - December 31, 2020Google Ads Solution
January 1, 2020 - December 31, 2020Measuring What Matters
January 1, 2020 - December 31, 2020Growth Hacking & Execution
January 1, 2020 - December 31, 2020SEO Keyword Research
January 1, 2020 - December 31, 2020Certified Social Media Marketing Specialist
January 1, 2020 - December 31, 2020Conversion Rate Optimization (CRO)
January 1, 2020 - December 31, 2020Google Analytics
January 1, 2020 - December 31, 2020Search, Display, Videos (IBA - CEE)
January 1, 2020 - December 31, 2020Media Budgeting (IBA - CEE)
January 1, 2020 - December 31, 2020Certifications in Digital Marketing and Analytics – IBA-CEE
January 1, 2020 - December 31, 2020Industry Experience
Professional Services, Media & Entertainment, Software & Internet, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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