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Hi, I'm Muhammad Arshad, a creative and community-focused Social Media Manager with over 10 years of experience. I specialize in leading multi-platform strategies across Facebook, X (Twitter), Instagram, YouTube, and LinkedIn. I love developing compelling digital content and running campaigns that drive visibility and growth while fostering strong online engagement. I've had the privilege to work mainly with non-profit, charity, and advocacy organizations committed to social justice and inclusion. My skills with analytics and content tools like Canva, Adobe Creative Suite, and Meta Business Suite help me create impactful, mission-aligned campaigns that truly resonate with diverse communities.…Hi, I'm Muhammad Arshad, a creative and community-focused Social Media Manager with over 10 years of experience. I specialize in leading multi-platform strategies across Facebook, X (Twitter), Instagram, YouTube, and LinkedIn. I love developing compelling digital content and running campaigns that drive visibility and growth while fostering strong online engagement. I've had the privilege to work mainly with non-profit, charity, and advocacy organizations committed to social justice and inclusion. My skills with analytics and content tools like Canva, Adobe Creative Suite, and Meta Business Suite help me create impactful, mission-aligned campaigns that truly resonate with diverse communities.

Muhammad Arshad

Social Media Manager, Community Manager, Digital Marketer, +1

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Hi, I'm Muhammad Arshad, a creative and community-focused Social Media Manager with over 10 years of experience. I specialize in leading multi-platform strategies across Facebook, X (Twitter), Instagram, YouTube, and LinkedIn. I love developing compelling digital content and running campaigns that drive visibility and growth while fostering strong online engagement. I've had the privilege to work mainly with non-profit, charity, and advocacy organizations committed to social justice and inclusion. My skills with analytics and content tools like Canva, Adobe Creative Suite, and Meta Business Suite help me create impactful, mission-aligned campaigns that truly resonate with diverse communities.…Hi, I'm Muhammad Arshad, a creative and community-focused Social Media Manager with over 10 years of experience. I specialize in leading multi-platform strategies across Facebook, X (Twitter), Instagram, YouTube, and LinkedIn. I love developing compelling digital content and running campaigns that drive visibility and growth while fostering strong online engagement. I've had the privilege to work mainly with non-profit, charity, and advocacy organizations committed to social justice and inclusion. My skills with analytics and content tools like Canva, Adobe Creative Suite, and Meta Business Suite help me create impactful, mission-aligned campaigns that truly resonate with diverse communities.

Available to hire

Hi, I’m Muhammad Arshad, a creative and community-focused Social Media Manager with over 10 years of experience. I specialize in leading multi-platform strategies across Facebook, X (Twitter), Instagram, YouTube, and LinkedIn. I love developing compelling digital content and running campaigns that drive visibility and growth while fostering strong online engagement.

I’ve had the privilege to work mainly with non-profit, charity, and advocacy organizations committed to social justice and inclusion. My skills with analytics and content tools like Canva, Adobe Creative Suite, and Meta Business Suite help me create impactful, mission-aligned campaigns that truly resonate with diverse communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

National Marketing Consultant at Barnardo’s (Children Charity), London

January 1, 2017 - July 11, 2025

Designed and delivered social media campaigns aligned with child welfare advocacy goals. Managed a £150,000/month budget to maximize reach and engagement across UK-based communities. Collaborated cross-functionally to ensure unified messaging and digital presence. Enhanced organic reach and brand trust through tailored storytelling and timely community response.

Digital Marketing, Social & Content Lead at Media Times Midlands, Birmingham

January 1, 2017 - Present

Developed and led digital and social media strategies for diverse brands and organizations. Managed content creation including graphics, short videos, and reels using Canva. Increased engagement by 30% through targeted social campaigns and community engagement tactics. Planned and published cross-platform content calendars using Meta Business Suite. Led advocacy-focused campaigns with measurable social impact for clients including Subway and Pfizer. Monitored KPIs using Google Analytics 4, Tag Manager, and social listening tools. Ensured inclusive messaging aligned with cultural and community sensitivities.