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Hi there! I'm a results-driven influencer marketing professional with a track record of building powerful creator-brand partnerships. I've onboarded 50 influencers and developed a strategic pool of over 250 profiles, helping brands diversify campaigns and expand reach across markets. I've led global campaigns for PlayStation, TCL, Spotify, Mashreq Bank, and Xiaomi, and I thrive on turning creative ideas into measurable growth. I also bring hands-on PR experience, shaping brand narratives and securing media visibility. I enjoy working with cross-functional teams to align influencers with brand goals and to craft compelling communications that move audiences and drive revenue.…Hi there! I'm a results-driven influencer marketing professional with a track record of building powerful creator-brand partnerships. I've onboarded 50 influencers and developed a strategic pool of over 250 profiles, helping brands diversify campaigns and expand reach across markets. I've led global campaigns for PlayStation, TCL, Spotify, Mashreq Bank, and Xiaomi, and I thrive on turning creative ideas into measurable growth. I also bring hands-on PR experience, shaping brand narratives and securing media visibility. I enjoy working with cross-functional teams to align influencers with brand goals and to craft compelling communications that move audiences and drive revenue.

Faryal Mahreen

Influencer Marketing Manager, Marketing Strategist, Brand Strategist, +4

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Hi there! I'm a results-driven influencer marketing professional with a track record of building powerful creator-brand partnerships. I've onboarded 50 influencers and developed a strategic pool of over 250 profiles, helping brands diversify campaigns and expand reach across markets. I've led global campaigns for PlayStation, TCL, Spotify, Mashreq Bank, and Xiaomi, and I thrive on turning creative ideas into measurable growth. I also bring hands-on PR experience, shaping brand narratives and securing media visibility. I enjoy working with cross-functional teams to align influencers with brand goals and to craft compelling communications that move audiences and drive revenue.…Hi there! I'm a results-driven influencer marketing professional with a track record of building powerful creator-brand partnerships. I've onboarded 50 influencers and developed a strategic pool of over 250 profiles, helping brands diversify campaigns and expand reach across markets. I've led global campaigns for PlayStation, TCL, Spotify, Mashreq Bank, and Xiaomi, and I thrive on turning creative ideas into measurable growth. I also bring hands-on PR experience, shaping brand narratives and securing media visibility. I enjoy working with cross-functional teams to align influencers with brand goals and to craft compelling communications that move audiences and drive revenue.

Available to hire

Hi there! I’m a results-driven influencer marketing professional with a track record of building powerful creator-brand partnerships. I’ve onboarded 50 influencers and developed a strategic pool of over 250 profiles, helping brands diversify campaigns and expand reach across markets. I’ve led global campaigns for PlayStation, TCL, Spotify, Mashreq Bank, and Xiaomi, and I thrive on turning creative ideas into measurable growth.

I also bring hands-on PR experience, shaping brand narratives and securing media visibility. I enjoy working with cross-functional teams to align influencers with brand goals and to craft compelling communications that move audiences and drive revenue.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Panjabi, Punjabi

Advanced

Work Experience

Head of Influencer Marketing and Campaigns at Shark Talent

January 1, 2023 - Present

Successfully onboarded 50+ influencers and developed a strategic influencer pool of over 250 profiles, enhancing campaign diversity and reach. Drove a 40% increase in exclusive influencer inquiries through proactive business development and cultivating direct partnerships with leading brands. Partnered with 50+ top-tier brands to design, implement, and optimize influencer marketing campaigns. Secured 20+ long-term retainer agreements, ensuring sustained revenue growth and fostering strong, lasting client relationships. Pioneered the establishment of new departments, positioning the agency as the largest influencer marketing firm in Pakistan and the first to scale internationally. Led global campaigns for high-profile international brands including PlayStation, TCL, Spotify, Mashreq Bank, and Xiaomi, driving brand awareness and engagement across multiple markets.

Talent Manager at Shark Talent

January 1, 2023 - July 11, 2025

Onboarded 25 influencers within the first year as the second company employee, successfully integrating them into key brand campaigns and contributing to campaign success. Managed and resolved influencer queries efficiently, ensuring strong relationships and maintaining a positive experience for talent. Collaborated with cross-functional teams to align influencers with brand goals, resulting in seamless campaign execution and enhanced talent engagement.

Marketing & PR Analyst at Gray Ventures Pvt. Ltd

January 1, 2022 - July 11, 2025

Analyzed economic trends to identify high-potential investment opportunities. Developed partnerships with entrepreneurs and industry leaders to foster business growth. Transformed data into strategic PR and marketing insights, amplifying brand impact and audience engagement across channels. Oversaw financial planning and risk management for venture-backed initiatives. Implemented data-driven decision-making to optimize resource allocation and maximize ROI.

Head of Influencer Marketing and Campaigns at Shark Talent

January 1, 2023 - Present

Talent Manager at Shark Talent

January 1, 2023 - July 18, 2025

Marketing & PR Analyst at Gray Ventures Pvt. Ltd

January 1, 2022 - July 18, 2025

Analyze economic trends to identify high-potential investment opportunities. Develop partnerships with entrepreneurs and industry leaders to foster business growth. Transformed data into strategic PR and marketing insights, amplifying brand impact and audience engagement across channels. Oversee financial planning and risk management for venture-backed initiatives. Implement data-driven decision-making to optimize resource allocation and maximize ROI.

Talent Manager at Shark Talent

January 1, 2020 - January 1, 2022

Onboarded 25 influencers within the first year as the second company employee, integrating them into key brand campaigns and contributing to campaign success.

Talent Manager at Shark Talent

January 1, 2022 - January 1, 2023

Onboarded 25 influencers within the first year as the second company employee, successfully integrating them into key brand campaigns and contributing to campaign success.

Registrar of Voters at San Joaquin County, California

September 1, 2025 - December 1, 2025

Trained election officers on Election Day procedures, compliance rules, and voter-support protocols; supervised vote-counting night operations; resolved inquiries; ensured smooth on-site operations; audited ballots for accuracy.

Registrar of Voters at San Joaquin County, CA

September 1, 2025 - December 1, 2025

Trained election officers on Election Day procedures, compliance rules, and voter-support protocols; staffed the help desk; resolved voter and officer inquiries; inspected ballots for accuracy and proper handling; assisted with ballot counting on election night; maintained precision and chain-of-custody standards; coordinated with senior election officials to troubleshoot issues and maintain a smooth, compliant voting process.