Hi, I'm Karla de Matos, a passionate content producer and web developer with a strong background in digital marketing and hypermedia technologies. I enjoy crafting optimized content, building web applications, and working closely with developers to ensure a seamless blend of content and technology. I thrive in remote roles where I can collaborate across markets, bringing technical SEO, frontend, and backend skills to the table. With experience spanning iGaming to blockchain and Web3, I bring precision and creativity to content strategy and development. I'm multilingual, enjoying communication in English, Spanish, and Portuguese, which helps me connect globally. I'm always eager to learn and implement new technologies while mentoring and managing stakeholders effectively.

Karla de Matos

Hi, I'm Karla de Matos, a passionate content producer and web developer with a strong background in digital marketing and hypermedia technologies. I enjoy crafting optimized content, building web applications, and working closely with developers to ensure a seamless blend of content and technology. I thrive in remote roles where I can collaborate across markets, bringing technical SEO, frontend, and backend skills to the table. With experience spanning iGaming to blockchain and Web3, I bring precision and creativity to content strategy and development. I'm multilingual, enjoying communication in English, Spanish, and Portuguese, which helps me connect globally. I'm always eager to learn and implement new technologies while mentoring and managing stakeholders effectively.

Available to hire

Hi, I’m Karla de Matos, a passionate content producer and web developer with a strong background in digital marketing and hypermedia technologies. I enjoy crafting optimized content, building web applications, and working closely with developers to ensure a seamless blend of content and technology. I thrive in remote roles where I can collaborate across markets, bringing technical SEO, frontend, and backend skills to the table.

With experience spanning iGaming to blockchain and Web3, I bring precision and creativity to content strategy and development. I’m multilingual, enjoying communication in English, Spanish, and Portuguese, which helps me connect globally. I’m always eager to learn and implement new technologies while mentoring and managing stakeholders effectively.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Spanish; Castilian
Advanced
Portuguese
Advanced

Work Experience

Brand Content Manager - iGaming at Remote
March 1, 2025 - Present
Produced and optimised content on sports-betting and online-casino topics for multiple markets, aligning every article, newsletter, video and podcast scripts with brand voice and keyword strategy. Built pages directly in the WordPress backend using semantic HTML, custom short-codes, and PHP snippets for dynamic odds tables and affiliate tracking. Configured custom post types and reusable Gutenberg blocks to streamline editorial workflows. Leveraged WP-CLI and WordPress REST API for bulk link audits, localization, and schema markup across 100+ articles per release.
Digital Content Specialist at Godmode
February 28, 2025 - July 11, 2025
Localised and launched 150+ pages for various international markets (Brazil, Spain, Mexico, Ireland), maintaining front-end code consistency and collaborating with developers in weekly stand-ups.
Content Specialist & QA at Growth Leads
December 31, 2024 - July 11, 2025
Edited and published over 1,500 WordPress pages using semantic markup and reusable components. Developed JavaScript scripts to scan for broken links and introduced content linters into the editorial pipeline, reducing rework.
Web Content Writer at Finixio/ClickOut Media
November 1, 2023 - Present
Produced over 500 articles on blockchain and Web3, working closely with engineers to explain smart contracts clearly. Version-controlled code snippets in Git to ensure traceability. Applied technical SEO best practices to boost organic traffic in Portuguese and Spanish-speaking markets.

Education

M.Sc. at IMF Business School
September 1, 2021 - July 31, 2023
BA (Honours) at Open University
September 1, 2018 - June 30, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Financial Services, Media & Entertainment