Available to hire
Hi, I’m Shalini Madan, a results-driven content strategist and creative professional with expertise in crafting SEO-optimized content and leading cross-functional teams. Over the years, I’ve developed a strong skill set in content marketing, technical writing, and team leadership, consistently driving engagement and delivering impactful business results.
I thrive on creating meaningful narratives that connect with audiences and support business objectives. Whether it’s developing technical articles, managing digital marketing campaigns, or supervising a dynamic content team, I bring passion and strategic thinking to everything I do.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Hindi
Advanced
Work Experience
Senior Content Writer at Knorex India Pvt. Ltd.
December 31, 2024 - July 11, 2025Strategized and executed content plans aligned with business objectives. Created SEO-driven blogs, LinkedIn posts, and newsletters to enhance engagement. Authored technical articles, case studies, and press releases to boost visibility. Developed training materials to support onboarding and improve operational efficiency.
Project Manager at Axtrics Solutions Pvt. Ltd.
January 31, 2022 - July 11, 2025Managed multiple client accounts and projects from initiation to completion, ensuring adherence to timelines and budgets. Devised project plans, budget estimates, and status reports using tools like Trello. Spearheaded team coordination and resource allocation.
Digital Marketing Manager at Axtrics Solutions Pvt. Ltd.
January 31, 2018 - July 11, 2025Led digital marketing campaigns across SEO, social media, and email channels. Designed and optimized landing pages to drive traffic and engagement. Collaborated with teams to build strategies and evaluate campaign performance.
Content Manager and Email Marketing Specialist at Axtrics Solutions Pvt. Ltd.
January 31, 2017 - July 11, 2025Supervised content writers, graphic designers, and video creators to deliver high-quality content. Crafted and tracked cross-platform content strategies to ensure consistent branding. Planned and monitored email marketing campaigns for effective, user-friendly designs.
Technical Content Manager at AxesTrack Software Solutions
February 29, 2016 - July 11, 2025Created SEO-friendly website content, blogs, and marketing materials for target audiences. Developed newsletters, technical manuals, and sales pitches for product launches.
Freelance Copywriter at National and International Clients
March 31, 2015 - July 11, 2025Produced creative and technical content for print and digital platforms, including blogs, articles, and promotional materials. Researched and produced customer-focused content tailored to specific industries.
Sr. Software Engineer (Senior Test Engineer and Technical Content Writer) at Adeptia India Pvt. Ltd
September 30, 2013 - July 11, 2025Authored technical documentation, user manuals, and guides for software solutions. Reviewed test cases and contributed to QA documentation, ensuring product reliability.
Senior Content Writer at Knorex India Pvt. Ltd., Pune
December 31, 2024 - July 11, 2025Strategized and executed content plans aligned with business objectives. Created SEO-driven blogs, LinkedIn posts, and newsletters to enhance engagement. Authored technical articles, case studies, and press releases to boost visibility. Developed training materials to support onboarding and improve operational efficiency.
Project Manager at Axtrics Solutions Pvt. Ltd., Mohali
January 31, 2022 - July 11, 2025Managed multiple client accounts and projects from initiation to completion, ensuring adherence to timelines and budgets. Devised project plans, budget estimates, and status reports using tools like Trello. Spearheaded team coordination and resource allocation.
Digital Marketing Manager at Axtrics Solutions Pvt. Ltd., Mohali
January 31, 2018 - July 11, 2025Led digital marketing campaigns across SEO, social media, and email channels. Designed and optimized landing pages to drive traffic and engagement. Collaborated with teams to build strategies and evaluate campaign performance.
Content Manager and Email Marketing Specialist at Axtrics Solutions Pvt. Ltd., Mohali
January 31, 2017 - July 11, 2025Supervised content writers, graphic designers, and video creators to deliver high-quality content. Crafted and tracked cross-platform content strategies to ensure consistent branding. Planned and monitored email marketing campaigns for effective, user-friendly designs.
Technical Content Manager at AxesTrack Software Solutions, Jaipur
February 28, 2016 - July 11, 2025Created SEO-friendly website content, blogs, and marketing materials for target audiences. Developed newsletters, technical manuals, and sales pitches for product launches.
Freelance Copywriter at National and International Clients
March 31, 2015 - July 11, 2025Produced creative and technical content for print and digital platforms, including blogs, articles, and promotional materials. Researched and produced customer-focused content tailored to specific industries.
Sr. Software Engineer (Senior Test Engineer and Technical Content Writer) at Adeptia India Pvt. Ltd, Noida
September 30, 2013 - July 11, 2025Authored technical documentation, user manuals, and guides for software solutions. Reviewed test cases and contributed to QA documentation, ensuring product reliability.
Education
M.C.A. at Punjab Technical University, Jalandhar
January 1, 2006 - December 31, 2009M.C.A. at Punjab Technical University, Jalandhar
January 1, 2006 - December 31, 2009Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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