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I am a strategic and data-driven B2B Marketing Specialist with over 5 years of experience spanning performance marketing, CRM workflows, content marketing, and executive engagement. Currently, I am driving pipeline-focused growth at PayPal through effective account-based marketing strategies and digital tools expertise. I thrive at the intersection of creativity and analytics, consistently optimizing campaigns and increasing customer engagement across EMEA and U.S. markets. I bring strong skills in digital marketing platforms such as Salesforce, Google Ads, and Tableau, coupled with hands-on experience supporting virtual and physical events. Passionate about delivering measurable impact, I enjoy collaborating with sales teams, vendors, and stakeholders to fuel scalable marketing success and growth.…I am a strategic and data-driven B2B Marketing Specialist with over 5 years of experience spanning performance marketing, CRM workflows, content marketing, and executive engagement. Currently, I am driving pipeline-focused growth at PayPal through effective account-based marketing strategies and digital tools expertise. I thrive at the intersection of creativity and analytics, consistently optimizing campaigns and increasing customer engagement across EMEA and U.S. markets. I bring strong skills in digital marketing platforms such as Salesforce, Google Ads, and Tableau, coupled with hands-on experience supporting virtual and physical events. Passionate about delivering measurable impact, I enjoy collaborating with sales teams, vendors, and stakeholders to fuel scalable marketing success and growth.

Ganeshwaar Ganesan Venkatesan

ABM Marketer, Performance Marketer, Marketing Automation Specialist, +2

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I am a strategic and data-driven B2B Marketing Specialist with over 5 years of experience spanning performance marketing, CRM workflows, content marketing, and executive engagement. Currently, I am driving pipeline-focused growth at PayPal through effective account-based marketing strategies and digital tools expertise. I thrive at the intersection of creativity and analytics, consistently optimizing campaigns and increasing customer engagement across EMEA and U.S. markets. I bring strong skills in digital marketing platforms such as Salesforce, Google Ads, and Tableau, coupled with hands-on experience supporting virtual and physical events. Passionate about delivering measurable impact, I enjoy collaborating with sales teams, vendors, and stakeholders to fuel scalable marketing success and growth.…I am a strategic and data-driven B2B Marketing Specialist with over 5 years of experience spanning performance marketing, CRM workflows, content marketing, and executive engagement. Currently, I am driving pipeline-focused growth at PayPal through effective account-based marketing strategies and digital tools expertise. I thrive at the intersection of creativity and analytics, consistently optimizing campaigns and increasing customer engagement across EMEA and U.S. markets. I bring strong skills in digital marketing platforms such as Salesforce, Google Ads, and Tableau, coupled with hands-on experience supporting virtual and physical events. Passionate about delivering measurable impact, I enjoy collaborating with sales teams, vendors, and stakeholders to fuel scalable marketing success and growth.

Available to hire

I am a strategic and data-driven B2B Marketing Specialist with over 5 years of experience spanning performance marketing, CRM workflows, content marketing, and executive engagement. Currently, I am driving pipeline-focused growth at PayPal through effective account-based marketing strategies and digital tools expertise. I thrive at the intersection of creativity and analytics, consistently optimizing campaigns and increasing customer engagement across EMEA and U.S. markets.

I bring strong skills in digital marketing platforms such as Salesforce, Google Ads, and Tableau, coupled with hands-on experience supporting virtual and physical events. Passionate about delivering measurable impact, I enjoy collaborating with sales teams, vendors, and stakeholders to fuel scalable marketing success and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Specialist at ResultsCX (client - PayPal), Ireland

May 31, 2025 - August 14, 2025

Led account-based segmentation and targeted outreach campaigns for Top 100 SMB accounts across EMEA and US markets, improving MQL quality by 25%. Collaborated with executive engagement team on personalized content and outreach for high-priority accounts, increasing sales follow-ups by 30%. Managed digital marketing strategy using Google Ads and LinkedIn Campaign Manager, increasing lead conversions by 30%. Partnered with internal sales and external vendors to support cross-regional virtual events and client webinars. Created A/B tested ad copy and creatives, improving CTR by 20%. Leveraged Google Analytics and Tableau to create performance dashboards for real-time tracking and reporting. Ensured GDPR and data privacy compliance across EMEA marketing campaigns and CRM workflows.

Digital Marketing Executive (Events & CRM Focus) at Leevin, Ireland

February 29, 2024 - August 14, 2025

Co-managed execution of email, SMS, and on-site event promotions targeting international students, boosting event attendance by 40%. Conducted detailed analysis of digital marketing campaigns, increasing campaign ROI by 25%. Created campaign assets using Canva for offline events and webinars, aligned with partner deliverables. Supported CRM data segmentation and drip campaigns using Mailchimp and Klaviyo to nurture leads pre/post events.

Performance Marketing Analyst at Amazon Inc, India

April 30, 2022 - August 14, 2025

Executed PPC and display ad campaigns using Amazon DSP, Marketo, and Google Ads, increasing ROI by 15%. Managed campaigns compliant with ISO9001, ISO45001, and ISO14001 standards. Designed creatives with Canva and Adobe tools, improving CTR by 18%. Integrated SEO and paid search strategies to boost organic and paid traffic synergy. Collaborated with data teams to develop predictive models for ad performance.

Marketing Data Analyst at NatWest Group, India

May 31, 2020 - August 14, 2025

Led CRM data analysis and marketing automation initiatives to increase engagement rates by 25%. Developed and optimized landing pages using A/B testing, increasing conversions by 18%. Implemented tracking pixels and UTM parameters to improve lead attribution accuracy.