Sherish Ali
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I’m the go-to person when things need to get done—reliable and known for delivering results with a positive attitude. I enjoy digging into data, understanding what makes users tick, and turning insights into impactful web/mobile digital experiences. My cross-industry experience spans semiconductors, direct-selling beauty and personal care, and title insurance. By pairing technical insight with user empathy, I help create intuitive solutions and meaningful user experiences.
Skills
Experience Level
Language
English
Fluent
Work Experience
UX Researcher at First American Title
August 1, 2022 - PresentConduct usability testing, surveys/interviews, and data analysis as part of the VoC Program to validate and refine product concepts of First American’s flagship tools, used by 35,000+ real estate professionals. Use Pendo and Fullstory to uncover friction points and optimize key touchpoints in the customer journey. Synthesize and present research insights to product owners to drive iterative improvements to FirstAm IgniteRE products. Design persona-segmented dashboards in Pendo to monitor KPIs and share product performance with stakeholders. Mentor junior researchers on best practices in usability testing and survey creation. Use Jira to manage tasks and track project milestones to ensure timely delivery of research initiatives.
Technical Product Marketing Specialist at First American Title
August 31, 2022 - July 11, 2025Evaluated FirstAm IgniteRE functionality and in-app guidance (tooltips, tutorials, toast notifications) for usability, logging defects and suggesting enhancements. Mapped 130+ omni-channel customer touchpoints to visualize the end-to-end customer experience and reduce redundancy. Revamped product communications and digital marketing collateral to better support First American’s sales reps.
Digital Business Consultant at Mary Kay
October 31, 2021 - July 11, 2025Supported MK’s digital tools across 20+ markets via product roadmap input, CMS configurations, testing, and issue resolution. Delivered market-focused consulting and data insights to guide global alignment of MK’s web/mobile app portfolio. Optimized the beauty consultant experience through A/B tests in PlaybookUX, Qualtrics surveys, and competitor research. Synthesized customer feedback using thematic analysis to surface customer needs. Launched email campaigns in Sales Force Marketing Cloud and tracked analytics to improve performance.
Senior Business Analyst at Mary Kay
March 1, 2021 - July 11, 2025Managed full project life cycle for Mary Kay’s web/mobile apps, including gap analysis, requirements definition, testing, stakeholder presentations, training/job aid creation, and ongoing issue resolution. Created Microsoft Power Automate flows to integrate, automate, and streamline internal customer-facing processes. Served on MK’s SharePoint CoP board, presenting best practices, creating job aids, and hosting office hours for employees.
IT Business Analyst at Texas Instruments
January 1, 2016 - July 11, 2025Facilitated stakeholder workshops to elicit business requirements, map current “as-is” processes, and perform gap analysis. Partnered with solution architects to design business solutions and led UAT, including test case creation and coordination. Provided daily application support by managing and resolving ServiceNow tickets.
UX Researcher at First American Title
November 30, 2024 - July 11, 2025Conducted usability testing, surveys/interviews, and data analysis as part of the VoC Program to validate and refine product concepts of First American’s flagship tools used by 35,000+ real estate professionals. Used Pendo and Fullstory to uncover friction points and optimize key touchpoints in the customer journey. Synthesized and presented research insights to product owners to drive iterative improvements to FirstAm IgniteRE products. Designed persona-segmented dashboards in Pendo to monitor KPIs and share product performance with stakeholders. Mentored junior researchers on best practices in usability testing and survey creation. Used Jira to manage tasks and track project milestones to ensure timely delivery of research initiatives.
Technical Product Marketing Specialist at First American Title
August 1, 2022 - July 11, 2025Evaluated FirstAm IgniteRE functionality and in-app guidance (tooltips, tutorials, toast notifications) for usability, logging defects and suggesting enhancements. Mapped 130+ omni-channel customer touchpoints to visualize the end-to-end customer experience and reduce redundancy. Revamped product communications and digital marketing collateral to better support First American’s sales reps.
Digital Business Consultant at Mary Kay
October 31, 2021 - July 11, 2025Supported MK’s digital tools across 20+ markets via product roadmap input, CMS configurations, testing, and issue resolution. Delivered market-focused consulting and data insights to guide the global alignment of MK’s web/mobile app portfolio. Optimized the beauty consultant experience through A/B tests in PlaybookUX, Qualtrics surveys, and competitor research. Synthesized customer feedback using thematic analysis to surface customer needs. Launched email campaigns in Salesforce Marketing Cloud and tracked analytics to improve performance over time.
Senior Business Analyst at Mary Kay
March 1, 2021 - July 11, 2025Managed full project life cycle for Mary Kay’s web/mobile apps, including gap analysis, requirements definition, testing, stakeholder presentations, training/job aid creation, and ongoing issue resolution. Created Microsoft Power Automate flows to integrate, automate, and streamline internal customer-facing processes. Served on MK’s SharePoint CoP board, presenting best practices, creating job aids, and hosting office hours for employees.
IT Business Analyst at Texas Instruments
January 1, 2016 - July 11, 2025Facilitated stakeholder workshops to elicit business requirements, map current “as-is” processes, and perform gap analysis. Partnered with solution architects to design business solutions and led UAT, including test case creation and coordination. Provided daily application support by managing and resolving ServiceNow tickets.
Education
M.S. at University of Texas at Dallas
August 1, 2016 - December 31, 2018B.S. at University of Texas at Austin
August 1, 2007 - May 31, 2011M.S. at University of Texas at Dallas
August 1, 2016 - December 31, 2018B.S. at University of Texas at Austin
August 1, 2007 - May 31, 2011Qualifications
PRODUCT ANALYTICS CERTIFICATION
March 1, 2023 - March 31, 2023Product Analytics Certification
March 1, 2023 - March 31, 2023Industry Experience
Financial Services, Consumer Goods, Computers & Electronics, Real Estate & Construction, Manufacturing
Skills
Experience Level
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