I’m a content and social media professional who has worked with social impact organizations, startups, and as a freelancer. My work mainly involves content strategy, storytelling, and managing digital platforms to help brands and initiatives connect better with their audiences.

I’m a content and social media professional who has worked with social impact organizations, startups, and as a freelancer. My work mainly involves content strategy, storytelling, and managing digital platforms to help brands and initiatives connect better with their audiences.

Available to hire

I’m a content and social media professional who has worked with social impact organizations, startups, and as a freelancer. My work mainly involves content strategy, storytelling, and managing digital platforms to help brands and initiatives connect better with their audiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Panjabi, Punjabi
Fluent
Hindi
Fluent

Work Experience

Social Media Consultant (Freelancer)
January 1, 2025 - Present
Planned and managed social media pages for brands to help them grow and connect with their audience. Created and scheduled posts like reels, images, and stories that matched the brand's goals. Tracked how posts were doing and provided easy-to-understand reports to improve results.
Content Strategist at Evage Motors, Chandigarh
November 30, 2024 - July 11, 2025
Led social media and content strategy to engage investors, customers, and partners. Planned and created blog posts, social media content, ad and video scripts, and brochures. Optimized content for SEO and tracked analytics to drive engagement and reach.
Content Executive at Founder’s Office at The Better India, Bengaluru
September 30, 2024 - July 11, 2025
Produced 7 episodes of “The Better India Show,” a YouTube podcast series that increased channel viewership by 20% in 3 months. Coordinated internal teams and external stakeholders for production using Slack and WhatsApp. Managed the content marketing and distribution implementing a multi-channel strategy, increasing viewer engagement to 33K views in latest episodes. Reduced project expenses by 29% through cost-saving measures. Monitored engagement metrics, incorporated feedback, and improved content quality. Handled sales pipeline and enrollment for the ‘Careers With Purpose’ program and led signup campaigns on social media platforms. Executed a strategic email marketing initiative reaching 4 lakh subscribers and managed program logistics and communications.
Sales Development Representative at NeoDove, Bengaluru
November 30, 2022 - July 11, 2025
Generated new business opportunities by identifying, contacting, and qualifying potential customers. Managed leads through the sales pipeline by setting appointments, following up, and tracking progress toward sales goals. Used CRM software to manage leads and sales activities.
Social Media Consultant (Freelancer)
January 1, 2025 - Present
Built brand-first content strategy for startups. Designed reels, carousels, and story content aligned to brand goals and platform algorithms. Analyzed performance insights to enhance reach and audience retention across Instagram and LinkedIn.
Content Strategist at Evage Motors, Chandigarh
November 1, 2024 - August 14, 2025
Led social media and content strategy to engage investors, customers, and partners. Planned and created blog posts, social media content, ad and video scripts, and brochures. Optimized content for SEO and tracked analytics to drive engagement and reach.
Content Executive at Founder’s Office at The Better India, Bengaluru
September 1, 2024 - August 14, 2025
Produced and distributed 8 podcast episodes for “The Better India Show,” growing YouTube viewership by 20% in 3 months. Led cross-platform content distribution (YouTube, LinkedIn, Twitter, Spotify) generating 33K+ views per episode. Managed full content pipeline — guest outreach, agency coordination, editorial calendar, and video briefs. Directed a multi-channel campaign for 'Careers With Purpose', resulting in 16+ paid participants. Reduced content production costs by 29% through budget optimization and smart vendor sourcing. Created 12-part email campaign reaching 4 lakh+ subscribers, driving user engagement and signups. Developed investor-facing and mission-aligned narratives to position the podcast as a thought-leadership property.
Sales Development Representative at NeoDove, Bengaluru
November 1, 2022 - August 14, 2025
Generated new business opportunities by identifying, contacting, and qualifying potential customers. Managed leads through the sales pipeline by setting appointments and following up on leads to meet sales goals. Used CRM software to manage leads and sales activities.
Social Media Consultant (Freelancer)
January 1, 2025 - Present
Built brand-first content strategies for startups. Designed reels, carousels, and story content aligned with brand goals and platform algorithms. Analyzed performance insights to improve reach and audience retention across Instagram and LinkedIn.
Content Strategist at Evage Motors, Chandigarh
November 1, 2024 - August 14, 2025
Led social media and content strategies to engage investors, customers, and partners. Planned and created blog posts, social media content, ad and video scripts, and brochures. Optimized content for SEO and tracked analytics to drive engagement and reach.
Content Executive at Founder’s Office at The Better India, Bengaluru
September 1, 2024 - August 14, 2025
Produced and distributed 8 podcast episodes for “The Better India Show,” increasing YouTube viewership by 20% in 3 months. Led cross-platform content distribution (YouTube, LinkedIn, Twitter, Spotify), generating over 33,000 views per episode. Managed guest outreach, agency coordination, editorial calendar, and video briefs. Directed a multi-channel campaign called 'Careers With Purpose' resulting in 16+ paid participants. Reduced content production costs by 29% through budget optimization and vendor sourcing. Created a 12-part email campaign reaching over 400,000 subscribers, driving engagement and signups. Developed investor-facing and mission-aligned narratives positioning the podcast as a thought-leadership asset.
Sales Development Representative at NeoDove, Bengaluru
November 1, 2022 - August 14, 2025
Generated new business opportunities by identifying, contacting, and qualifying potential customers. Managed leads through the sales pipeline, set appointments, followed up on leads, and tracked progress toward sales goals. Used CRM software to manage leads and sales activities.
Social Media Consultant (Freelancer) at Freelancer
January 1, 2025 - Present
Planned and managed social media pages for clients to help them grow and connect with their audience. Created and scheduled posts like reels, images, and stories that matched the brand's goals. Tracked post performance and provided easy-to-understand reports to improve results.
Content & Social Media Strategist at Evage Motors, Chandigarh
September 1, 2024 - November 1, 2024
Led social media and content strategy to engage investors, customers, and partners. Planned and created 10 blog posts, social media content, and brochures. Optimized content for SEO and tracked analytics to drive engagement and reach.
Content Executive at Founder's Office at The Better India, Bengaluru (Remote)
July 1, 2023 - September 1, 2024
Produced 7 episodes of 'The Better India Show' by contributing scripting and production, increasing YouTube viewership by 20% in 3 months. Distributed podcast content via YouTube, Instagram, Twitter, Facebook, LinkedIn, and Spotify, generating 60K views on the latest episode. Led social media signup campaign for ‘Careers With Purpose’ by coordinating across 4 teams, driving a surge in program registrations. Executed email marketing with 12 targeted emails to 4 lakh subscribers, boosting click-through rate and audience engagement.
Sales Representative at Neo Dove, Bengaluru (Remote)
September 1, 2022 - November 1, 2022
Responsible for generating new business opportunities for the company by identifying, contacting, and qualifying potential customers. Managing 100+ leads daily through the sales pipeline by setting product demos. Used customer relationship management (CRM) software to manage leads and sales activities.
Social Media Consultant (Freelancer) at Self-employed
January 1, 2025 - Present
Planned and managed social media pages for clients to help them grow and connect with their audience. Created and scheduled posts like reels, images, and stories that matched the brand's goals. Tracked how posts were doing and provided easy-to-understand reports to improve results.
Content & Social Media Strategist at Evage Motors
September 1, 2024 - November 30, 2024
Led social media and content strategy to engage investors, customers, and partners. Planned and created 10 blog posts, social media content, and brochures. Optimized content for SEO and tracked analytics to drive engagement and reach.
Content Executive at Founder's Office at The Better India
July 1, 2023 - September 30, 2024
Produced 7 episodes of 'The Better India Show' by contributing scripting and production, increasing YouTube viewership by 20% in 3 months. Distributed podcast content via YouTube, Instagram, Twitter, Facebook, LinkedIn, and Spotify, generating 60K views on the latest episode. Led social media signup campaign for ‘Careers With Purpose’ by coordinating across 4 teams, driving a surge in program registrations. Executed email marketing with 12 targeted emails to 40k subscribers, boosting click-through rate and audience engagement.
Sales Representative at Neo Dove
September 1, 2022 - November 30, 2022
Responsible for generating new business opportunities by identifying, contacting, and qualifying potential customers. Managing 100+ leads daily through the sales pipeline by setting up product demos. Used CRM software to manage leads and sales activities.

Education

Bachelor of Arts (Economics & Mathematics) at Panjab University, Chandigarh
July 1, 2017 - October 1, 2020
Bachelor of Arts (Economics & Mathematics) at Panjab University, Chandigarh
July 1, 2017 - October 1, 2020
Google Digital Marketing & E-Commerce Professional Certificate at Coursera (Google Digital Marketing & E-Commerce Professional Certificate)
August 1, 2025 - January 6, 2026
Growth Marketing Course at Udemy
June 1, 2023 - November 1, 2023
Digital Marketing Masterclass (24 Marketing Courses in 1) at Udemy
October 1, 2021 - June 1, 2022
The Fundamentals of Digital Marketing at Punjab University, Chandigarh
July 1, 2017 - October 1, 2020
12th Standard (Intermediates) at Government Senior Secondary School, Sector-16, Chandigarh
July 1, 2016 - May 1, 2017
Bachelor of Arts (Economics & Mathematics) at Panjab University, Chandigarh
January 11, 2030 - January 6, 2026
Bachelor of Arts (Economics & Mathematics) at Panjab University, Chandigarh
July 1, 2017 - October 1, 2020
The Fundamentals of Digital Marketing at Panjab University, Chandigarh
July 1, 2017 - October 1, 2020
Intermediate (12th) - Humanities (CBSE) at Government Senior Secondary School, Sector-16, Chandigarh
July 1, 2016 - May 31, 2017
Google Digital Garage: Fundamentals of Digital Marketing at Google Digital Garage
October 1, 2021 - June 30, 2022
Growth Marketing Course at Udemy
June 1, 2023 - November 30, 2023
Digital Marketing Masterclass (24 Marketing Courses in 1) at Udemy
June 1, 2023 - November 30, 2023
Google Digital Marketing & E-Commerce Professional Certificate at Coursera
August 1, 2025 - January 27, 2026

Qualifications

Content Marketing Course
March 1, 2024 - September 30, 2024
Digital Marketing Masterclass (24 Marketing Courses in 1)
June 1, 2023 - November 30, 2023
The Fundamentals of Digital Marketing
October 1, 2021 - June 30, 2022
Content Marketing Course
March 1, 2024 - September 1, 2024
Digital Marketing Masterclass - (24 Marketing Courses in 1)
June 1, 2023 - November 1, 2023
The Fundamentals of Digital Marketing
October 1, 2021 - June 1, 2022
Content Marketing Course
March 1, 2024 - September 1, 2024
Digital Marketing Masterclass - (24 Marketing Courses in 1)
June 1, 2023 - November 1, 2023
The Fundamentals of Digital Marketing
October 1, 2021 - June 1, 2022
Google Digital Marketing & E-Commerce Professional Certificate
August 1, 2025 - January 6, 2026
Growth Marketing Course
June 1, 2023 - November 1, 2023
Digital Marketing Masterclass (24 Marketing Courses in 1)
October 1, 2021 - June 1, 2022
The Fundamentals of Digital Marketing
July 1, 2017 - October 1, 2020
12th Standard (Intermediates)
July 1, 2016 - May 1, 2017
Bachelor of Arts (Economics & Mathematics)
January 11, 2030 - January 6, 2026
Google Digital Marketing & E-Commerce Professional Certificate
August 1, 2025 - January 27, 2026
Growth Marketing Course
June 1, 2023 - November 30, 2023
Digital Marketing Masterclass (24 Marketing Courses in 1)
June 1, 2023 - November 30, 2023
Fundamentals of Digital Marketing - Google Digital Garage
October 1, 2021 - June 30, 2022

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Software & Internet, Other, Education