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Hi, I'm Petra Harvanová, an internationally oriented, innovative, and data-driven communications professional with a passion for developing content and communication strategies that support both business and client needs. I have a strong background in external and internal communication within multinational environments and am skilled in brand strategy, PR, web design, content management, performance marketing, customer experience, and UX across B2B and B2C industries. I thrive on building brands from the ground up and delivering compelling content and campaigns that align with business objectives. Fluent in several languages, I enjoy collaborating across cultures and industries to bring creative ideas to life and help businesses grow.…Hi, I'm Petra Harvanová, an internationally oriented, innovative, and data-driven communications professional with a passion for developing content and communication strategies that support both business and client needs. I have a strong background in external and internal communication within multinational environments and am skilled in brand strategy, PR, web design, content management, performance marketing, customer experience, and UX across B2B and B2C industries. I thrive on building brands from the ground up and delivering compelling content and campaigns that align with business objectives. Fluent in several languages, I enjoy collaborating across cultures and industries to bring creative ideas to life and help businesses grow.

Petra Harvanová

Digital Marketer, Brand Strategist, Content Creator, +4

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Hi, I'm Petra Harvanová, an internationally oriented, innovative, and data-driven communications professional with a passion for developing content and communication strategies that support both business and client needs. I have a strong background in external and internal communication within multinational environments and am skilled in brand strategy, PR, web design, content management, performance marketing, customer experience, and UX across B2B and B2C industries. I thrive on building brands from the ground up and delivering compelling content and campaigns that align with business objectives. Fluent in several languages, I enjoy collaborating across cultures and industries to bring creative ideas to life and help businesses grow.…Hi, I'm Petra Harvanová, an internationally oriented, innovative, and data-driven communications professional with a passion for developing content and communication strategies that support both business and client needs. I have a strong background in external and internal communication within multinational environments and am skilled in brand strategy, PR, web design, content management, performance marketing, customer experience, and UX across B2B and B2C industries. I thrive on building brands from the ground up and delivering compelling content and campaigns that align with business objectives. Fluent in several languages, I enjoy collaborating across cultures and industries to bring creative ideas to life and help businesses grow.

Available to hire

Hi, I’m Petra Harvanová, an internationally oriented, innovative, and data-driven communications professional with a passion for developing content and communication strategies that support both business and client needs. I have a strong background in external and internal communication within multinational environments and am skilled in brand strategy, PR, web design, content management, performance marketing, customer experience, and UX across B2B and B2C industries.

I thrive on building brands from the ground up and delivering compelling content and campaigns that align with business objectives. Fluent in several languages, I enjoy collaborating across cultures and industries to bring creative ideas to life and help businesses grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

Spanish; Castilian

Fluent

Slovak

Fluent

Work Experience

Founder & Global Digital Brand Manager at Ad World Digital Agency

October 1, 2019 - Present

Responsible for end-to-end client relationships for a portfolio from various industries, including preparing briefings and presenting creative content proposals aligned with marketing objectives, brand guidelines, and industry regulations. Defined audience metrics, set up audience segments, and ensured brand consistency among users and ad viewers. Created, ran, and optimized compelling and compliant online advertising campaigns on Meta and Google, considering market, news, and industry trends. Analyzed campaign performance to identify gaps and recommend improvements to enhance engagement and growth opportunities. Presented regular digital marketing reports with KPIs including impressions, leads, and sales. Planned, produced, and oversaw high-quality product videos and photography in cooperation with freelancers. Built the company’s vision, brand building, strategy, and tools to support growth and profitability.

Training and Development Content & Design Manager at EVA Global

October 31, 2023 - July 11, 2025

Designed, edited, and updated internal e-learning training content materials in line with project requirements and branding principles. Supported Digital Marketing and Software Developers in a new project focused on creative design, style, and creation of the company’s internal knowledge base platform to increase user engagement. Monitored, analyzed, and presented performance reports to management based on KPIs related to training satisfaction surveys, completion scores, and click-through rates. Created instructional content on customer experience and soft skills based on company standards. Performed regular audits and quality analysis across customer interactions to identify performance gaps, propose creative solutions, and implement best practices.

Business Network Content and Communications Specialist at SAP

May 31, 2019 - July 11, 2025

Responsible for delivery, planning, and reporting on product presentations for assigned markets showcasing client project partnerships during face-to-face, live, or semi-live events on ON24 webinar platform. Presented product features and value through innovative initiatives and cross-cultural cooperation with global communications, project managers, and account management. Designed, maintained, and updated internal product materials and interactive branded user guides shared with clients and their partners to facilitate utilization of SAP Business Network features. Produced instructional videos for SAP solution end users.

Hotel Support Coordinator at Expedia

November 30, 2014 - July 11, 2025

Provided daily operational support to hotel partners via email and phone, managing hotel rates and inventory, uploading promotional and discount rates on Expedia’s website and affiliate partners.

Founder & Brand Manager at Lara Brand Consulting

October 1, 2019 - Present

Responsible for managing end-to-end client relationships across various industries including fashion & beauty, real estate, hospitality, and retail. Prepared briefings and presented creative content proposals aligned with business objectives, brand guidelines, and industry regulations. Designed content and communication strategies supporting growth and profitability plans. Planned, produced, published, and oversaw high-quality content including product videos and photography in cooperation with freelancers. Proposed, managed, and ran compliant online advertising campaigns on Meta and Google, analyzing campaign performance and making recommendations to enhance engagement and ROI. Built the company’s vision and brand strategy, managing assigned budgets efficiently.

Business Network Content & Communications Specialist at SAP

May 31, 2019 - July 11, 2025

Collaborated with a team of project managers to create, design, and deliver face-to-face and virtual product presentations showcasing client project partnerships with SAP Ariba through live and semi-live events. Presented product features and value propositions by leading innovative initiatives to support customer onboarding. Designed product materials, interactive user guides, and email invitations focused on promoting platform benefits to clients and their partners. Produced instructional videos for end users of SAP’s e-procurement platform.

Hotel Support Coordinator at Expedia

November 30, 2014 - July 11, 2025

Provided daily operational support to hotel partners via email and phone, managing hotel rates and inventory, and uploading promotional rates on Expedia’s website and affiliate sites. Contributed to the 'Find Yours' campaign aimed at increasing employee engagement through various online and offline channels such as video content, internal social networks, and newsletters.