Available to hire
I’m Jennifer Mourenza, a Performance Marketing Specialist with 5+ years’ experience in paid search, paid social, and programmatic advertising (Google Ads, Meta Ads, Amazon DSP, DV360).
I lower CPA, boost ROAS, and scale international campaigns across e-commerce, publishing, hospitality, and B2B. I’m passionate about data-driven campaign optimization and collaborating with teams to drive measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Freelance Paid Media Consultant at Self-Employed
May 1, 2025 - PresentAudited and restructured Google Ads campaigns for SMEs and e-commerce brands. Designed strategic roadmaps to reduce CPA and scale ROAS across search and Performance Max campaigns. Delivered actionable recommendations that improved targeting efficiency and long-term campaign performance.
Freelance Paid Media Consultant at Self-employed
May 1, 2025 - PresentAudited and restructured Google Ads campaigns for SMEs and e-commerce brands; designed strategic roadmaps to reduce CPA and scale ROAS across search and Performance Max campaigns; delivered actionable recommendations that improved targeting efficiency and long-term campaign performance.
Freelance Paid Media Consultant
May 1, 2025 - PresentAudited and restructured Google Ads campaigns for SMEs and e-commerce brands. Designed strategic roadmaps to reduce CPA and scale ROAS across search and Performance Max campaigns. Delivered actionable recommendations that improved targeting efficiency and long-term campaign performance.
Freelance Paid Media Consultant
May 1, 2025 - PresentAudited and restructured Google Ads campaigns for SMEs and e-commerce brands. Designed strategic roadmaps to reduce CPA and scale ROAS across search and Performance Max campaigns. Delivered actionable recommendations that improved targeting efficiency and long-term campaign performance.
Paid Media Consultant at AccuraCast
April 30, 2025 - September 10, 2025Managed 12+ clients simultaneously across UK, US, and EU in hospitality, e-commerce, publishing, and travel. Scaled a DTC brand into Germany and France achieving 2X ROAS with cross-channel funnel strategy (Meta + Google). Led client communications, ensuring strategies met KPIs and retention. Achieved 6X ROAS on Amazon DSP via audience segmentation and advanced bidding. Consistently optimised campaigns with budgets up to six figures/month, reducing CPA (e.g., £4.78 CPA, 9p CPC in 2024 Meta campaign). Delivered 1,506 conversions for a publishing house at £3.11 CPA, 38p CPC, 11.5% CVR. Achieved 2x ROAS for a hotel by leveraging audience signals and intent-driven targeting in Performance Max.
Paid Media Consultant at AccuraCast
April 30, 2025 - September 10, 2025Managed 12+ clients across UK, US, and EU in hospitality, e-commerce, publishing, and travel. Scaled a DTC brand into Germany and France with a cross-channel funnel (Meta + Google), achieving 2X ROAS. Led client communications to ensure strategies met KPI attainment and retention. Achieved 6X ROAS on Amazon DSP via audience segmentation and advanced bidding. Optimised campaigns with budgets up to six figures/month, reducing CPA (e.g., £4.78 CPA, 9p CPC in 2024 Meta campaigns). Delivered 1,506 conversions for a publishing house at £3.11 CPA, 38p CPC, 11.5% CVR. Achieved 2x ROAS for a hotel leveraging audience signals and intent-driven targeting in Performance Max.
Paid Media Consultant at AccuraCast
April 1, 2025 - September 10, 2025Managed 12+ clients simultaneously across UK, US, and EU in hospitality, e-commerce, publishing, and travel. Scaled a DTC brand into Germany and France → achieved 2X ROAS with cross-channel funnel strategy (Meta + Google). Led client communications, ensuring strategies met KPIs and retention. Achieved 6X ROAS on Amazon DSP via audience segmentation and advanced bidding. Consistently optimised campaigns with budgets up to six figures/month, reducing CPA (e.g., £4.78 CPA, 9p CPC in 2024 Meta campaign). Delivered 1,506 conversions for a publishing house at £3.11 CPA, 38p CPC, 11.5% CVR. Achieved 2x ROAS for a hotel by leveraging audience signals and intent-driven targeting in Performance Max.
Paid Media Consultant at AccuraCast
April 1, 2025 - September 10, 2025Managed 12+ clients simultaneously across UK, US, and EU in hospitality, e-commerce, publishing, and travel. Scaled a DTC brand into Germany and France with cross-channel funnel strategy (Meta + Google) achieving 2X ROAS. Led client communications, ensuring strategies met KPIs and retention. Achieved 6X ROAS on Amazon DSP via audience segmentation and advanced bidding. Optimised campaigns with budgets up to six figures/month, reducing CPA (e.g., £4.78 CPA, 9p CPC in 2024 Meta campaign). Delivered 1,506 conversions for a publishing house at £3.11 CPA, 38p CPC, 11.5% CVR. Achieved 2x ROAS for a hotel by leveraging audience signals and intent-driven targeting in Performance Max.
Digital Marketing Specialist at Shading Specialists
August 31, 2022 - September 10, 2025Optimised five-figure budgets on Google, Meta, and Pinterest. Increased CTR from 3.99% to 14.4% with creative and targeting A/B testing. Drove up to 13X ROAS on Google Ads.
Digital Marketing Specialist at Shading Specialists
August 31, 2022 - September 10, 2025Optimised five-figure budgets on Google, Meta, and Pinterest. Increased CTR from 3.99% to 14.4% with creative and targeting A/B testing. Drove up to 13X ROAS on Google Ads.
Digital Marketing Specialist at Shading Specialists
August 1, 2022 - September 10, 2025Optimised five-figure budgets on Google, Meta, and Pinterest. Increased CTR from 3.99% to 14.4% with creative and targeting A/B testing. Drove up to 13X ROAS on Google Ads.
Digital Marketing Specialist at Shading Specialists
August 1, 2022 - September 10, 2025Optimised five-figure budgets on Google, Meta, and Pinterest. Increased CTR from 3.99% to 14.4% with creative and targeting A/B testing. Drove up to 13X ROAS on Google Ads.
Digital Marketing Intern at Said Digital
February 28, 2021 - September 10, 2025Lifted conversion rates above 3.5% via landing page optimisation and ad creative refinement. Produced weekly performance reports to improve segmentation and campaign ROI.
Digital Marketing Intern at Said Digital
February 28, 2021 - September 10, 2025Lifted conversion rates above 3.5% via landing page optimisation and ad creative refinement. Produced weekly performance reports to improve segmentation and campaign ROI.
Digital Marketing Intern at Said Digital
February 1, 2021 - September 10, 2025Lifted conversion rates above 3.5% via landing page optimisation and ad creative refinement. Produced weekly performance reports to improve segmentation and campaign ROI.
Digital Marketing Intern at Said Digital
February 1, 2021 - September 10, 2025Lifted conversion rates above 3.5% via landing page optimisation and ad creative refinement. Produced weekly performance reports to improve segmentation and campaign ROI.
Education
Master's degree at UOC University
January 1, 2020 - December 31, 2021Bachelor's degree at Santa Maria University
January 1, 2017 - December 31, 2017Master’s in Digital Marketing at UOC University
January 1, 2020 - January 1, 2021Bachelor’s in Accounting at Santa Maria University
January 1, 2017 - January 1, 2017Master’s in Digital Marketing at UOC University, Catalunya, Spain
January 1, 2020 - January 1, 2021Bachelor’s in Accounting at Santa Maria University, Caracas, Venezuela
January 1, 2017 - January 1, 2017Master’s in Digital Marketing at UOC University
January 1, 2020 - December 31, 2021Bachelor’s in Accounting at Santa Maria University
January 1, 2017 - December 31, 2017Qualifications
LinkedIn Ads
January 1, 2024 - December 31, 2024Amazon DSP Certified
January 1, 2023 - December 31, 2023Meta Blueprint (Facebook): Digital Marketing Associate, Media Planning and Media Buying
January 1, 2021 - December 31, 2021Google Analytics, HubSpot Inbound Marketing
January 1, 2021 - December 31, 2021Google Ads: Display Ads, Google Search, Google Shopping, DV360
January 1, 2020 - December 31, 2020LinkedIn Ads
January 1, 2024 - September 10, 2025Amazon DSP Certified
January 1, 2023 - September 10, 2025Meta Blueprint (Facebook): Digital Marketing Associate, Media Planning and Media Buying
January 1, 2021 - September 10, 2025Google Analytics Certification
January 1, 2021 - September 10, 2025HubSpot Inbound Marketing
January 1, 2021 - September 10, 2025Google Ads Certification (Display, Search, Shopping, DV360)
January 1, 2020 - September 10, 2025LinkedIn Ads
January 1, 2024 - September 10, 2025Amazon DSP Certified
January 1, 2023 - September 10, 2025Meta Blueprint - Digital Marketing Associate, Media Planning and Media Buying
January 1, 2021 - September 10, 2025Google Analytics
January 1, 2021 - September 10, 2025HubSpot Inbound Marketing
January 1, 2021 - September 10, 2025Google Ads: Display Ads, Google Search, Google Shopping, DV360
January 1, 2020 - September 10, 2025LinkedIn Ads
January 1, 2024 - September 10, 2025Amazon DSP Certified
January 1, 2023 - September 10, 2025Meta Blueprint (Facebook): Digital Marketing Associate, Media Planning and Media Buying
January 1, 2021 - September 10, 2025Google Analytics, HubSpot Inbound Marketing
January 1, 2021 - September 10, 2025Google Ads: Display Ads, Google Search, Google Shopping, DV360
January 1, 2020 - September 10, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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