For me, professional development doesn't mean job titles, but gaining experience in areas I fit to. I believe that performance is a continuous growth through knowledge.

About

For me, professional development doesn’t mean job titles, but gaining experience in areas I fit to. I believe that performance is a continuous growth through knowledge. I have always been a seeker of how I can improve the quality of life in all its aspects. At the same time, performance implies achieving my personal and professional goals by investing time to research, learn, apply, and grow. I like to work in a place with team spirit, fairness, empathy, creativity, and joy of doing things. I come with a background in controlling and expertise of over 25 years in process optimization, KPIs strategy and implementation, business dashboards and reporting, market analysis and research, and project management.

  • 16 years' experience
  • Joined July 2025

Industry experience

  • Manufacturing
  • Wholesale & Distribution
  • Consumer Goods
  • Retail
  • Professional Services
  • Education

Work experience· 18 roles

Freelancer ConsultantNov 2022 – Present · 4 yrs 1 mo

Conducted market research, mystery shopping, business diagnosis analyses, and process optimization. Developed procedures for operating a food producer retail chain, automated nutritional information calculation respecting ANPC labeling standards, and stock optimization methodology including automated replenishment processes. Delivered competitor profiles, regional maps with potential customer concentrations, and managed website and e-shop design and maintenance. Major results include increased profit and client loyalty via portfolio evaluation and segmentation, sales force evaluation methodology, articles portfolio optimization, sales process improvements, and integration projects following acquisitions.

Freelancer consultantNov 2022 – Present · 4 yrs 1 mo

Conduct market research and mystery shopping. Perform business diagnosis analyses and processes optimization. Develop procedures for operating a food producer retail chain. Automate nutritional information calculation & composition of finished products including ingredients, additives, allergens while respecting ANPC labeling standards.

Freelancer ConsultantNov 2022 – Present · 4 yrs 1 mo

Market research, mystery shopping; Business diagnosis analyses, processes optimization; Procedures for operating a food producer retail chain; Automation of nutritional information calculation & composition of finished products including ingredients, additives, allergens according to ANPC labeling standards; Stock optimization methodology and automating replenishment process; Market research, competitors profile, regional maps with potential customer concentrations; Website and e-shop sections design and maintenance.

Marketing Specialist · Retina / TransirisOct 2022 – Sep 2025 · 3 yrs
Marketing Specialist · Retina/TransirisOct 2022 – Jul 2025 · 2 yrs 10 mos
Marketing Specialist · Retina / TransirisOct 2022 – Jul 2025 · 2 yrs 10 mos
Performance Excellence Manager · Strauss RomaniaNov 2021 – Sep 2025 · 3 yrs 11 mos
Performance Excellence Manager · Strauss Romania (Production and distribution coffee)Nov 2021 – Jul 2025 · 3 yrs 9 mos

Education

Bachelor's Degree · Bacau Politehnic Institute, Faculty of Engineering1993 – 1998
Bachelor's Degree · Bacau Politehnic Institute, Faculty of engineering1993 – 1998
Engineer & Teacher License · Bacau Politehnic Institute, Faculty of Engineering1993 – 1998

Certifications and awards· 24

ANC Certification TRAINER AND PROJECT MANAGER - Structural Euro Fond Training2030 – 2025
LIFE COACHING ACADEMY – Life University2030 – 2025
MARKETING ACADEMY - Life University2030 – 2025
LEAN SIX SIGMA GREEN BELT Certification (Accredited) - AIGPE, the Official Authorized Training Partner (ATP) of PMI®2030 – 2025

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