Available to hire
For me, professional development doesn’t mean job titles, but gaining experience in areas I fit to. I believe that performance is a continuous growth through knowledge. I have always been a seeker of how I can improve the quality of life in all its aspects. At the same time, performance implies achieving my personal and professional goals by investing time to research, learn, apply, and grow. I like to work in a place with team spirit, fairness, empathy, creativity, and joy of doing things. I come with a background in controlling and expertise of over 25 years in process optimization, KPIs strategy and implementation, business dashboards and reporting, market analysis and research, and project management.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
French
Beginner
Work Experience
Freelancer Consultant
November 1, 2022 - PresentMarket research, mystery shopping; Business diagnosis analyses, processes optimization; Procedures for operating a food producer retail chain; Automation of nutritional information calculation & composition of finished products including ingredients, additives, allergens according to ANPC labeling standards; Stock optimization methodology and automating replenishment process; Market research, competitors profile, regional maps with potential customer concentrations; Website and e-shop sections design and maintenance.
Marketing Specialist at Retina / Transiris
October 1, 2022 - July 12, 2025Market research and competitor benchmarking; defining KPIs related to marketing sales funnel stages for clients from the US, Denmark, France, and Romania; Performing business analyst role in system integration and migration projects including documenting requirements and design solutions; Delivered courses and seminars on marketing automation platforms and customer segmentation applications; Desk research projects for Denmark research company; System integration project for US client with Oracle Eloqua and Salesforce with complete documentation created from scratch.
Performance Excellence Manager at Strauss Romania
November 1, 2021 - July 12, 2025Assisted in the development and maintenance of performance metrics, reporting, and improvement targets for all departments; Trained teams in continuous improvement methodologies; Facilitated monthly performance review meetings for various departments analyzing KPI results and root cause analyses; Gained support from decision-makers for successful application of performance improvements; Key resource in 'PHOENIX' project for sales and marketing improvement using Lean techniques and data analysis; Implemented automated bonus system for sales force integrated with Qlik view; Built dashboards for performance monitoring related to PHOENIX project; Managed feedback adaptation for local needs during change process.
Process Optimization Expert & Business Analyst at Papyrus Romania
January 31, 2020 - July 12, 2025Consulted on organizational and operational management at operational and strategic levels; Analyzed and optimized processes, flowcharts, and procedures; Built KPI systems, reports, analyses, and dashboards for key business areas including sales, stock management, replenishment, and supplier evaluation; Developed stock optimization and automated replenishment processes; Conducted market research and competitor profiling; Designed and maintained website and e-shop sections; Delivered significant projects including customer and product portfolio evaluation methodology, sales force evaluation, articles portfolio optimization, sales process improvements, packaging catalog design, and SAP integration projects after acquisitions.
Manager of Analysis and Reporting Department at RTC Holding SA
April 1, 2010 - July 12, 2025Coordinated the Analysis and Reporting Department delivering analysis for group companies; Built and customized analyses and KPI systems tailored to strategic and operational business factors; Performed knowledge transfer to top managers, middle managers, department leaders, and sales representatives; Acted as liaison between functional departments and IT Division; Led delivery of over 1200 reports and analyses monthly using Excel and Access automation tools without AI software; Supported all departments proactively suggesting ideas; Successfully negotiated salary increases for team during spending cuts in 2009.
Business Management Consultant
April 1, 2017 - July 12, 2025Consulting activities in organizational and operational management; Process analyses and optimization; Processes flowcharts and procedures; KPI systems, reports, analyses and dashboards creation for key business areas; Evaluated process performance and segmentation for articles and customer portfolios; Stock management; Project management including implementation support; Delivered training courses related to decision support systems, supply chain management, warehouse management and operational management systems; Conducted market, financial, and KPI analyses; Designed WordPress platform and SEO optimization; Published articles on market studies and financial KPIs for over 32 economic sectors.
Freelancer consultant
November 1, 2022 - PresentConduct market research and mystery shopping. Perform business diagnosis analyses and processes optimization. Develop procedures for operating a food producer retail chain. Automate nutritional information calculation & composition of finished products including ingredients, additives, allergens while respecting ANPC labeling standards.
Marketing Specialist at Retina/Transiris
October 1, 2022 - July 12, 2025Market research, competitors benchmark, define KPIs related to stages of marketing sales funnel, in projects for clients from US, Denmark, France, Romania. Business analyst role in systems integration & migration projects documenting the requirements and the design solution, Requirement Traceability Matrix, flowcharts. Delivered courses and seminars on marketing automation platforms & customer segmentation for ASE University. Conducted desk research for a Denmark research company with positive reviews. Created systems integration documentation for Oracle Eloqua and Salesforce for a US client, accepted without changes by technical analysts.
Performance Excellence Manager at Strauss Romania (Production and distribution coffee)
November 1, 2021 - July 12, 2025Assisted in the development and maintenance of performance metrics, reporting and improvement targets for all departments.
Process optimization expert & business analyst at Papyrus Romania (Paper and cardboard production & distribution, packaging, B2B clients)
January 1, 2020 - July 12, 2025Consulting activities in organizational and operational management. Support at operational and strategic levels. Process analysis and optimization including flowcharts and procedures. Built KPI systems, reports, analyses, and dashboards for key business areas such as sales, stock management, replenishment, and supplier evaluation. Stock optimization methodology and automated replenishment process. Market research including competitor profiles and regional maps with potential customer concentrations on target market areas. Designed and maintained website and e-shop sections. Key projects included increasing profit and client loyalty through customer and product portfolio evaluation with qualitative and quantitative criteria and statistical segmentation related to sales behavior. Developed sales force evaluation methodology and performance monitoring. Optimized articles portfolio and supplier selection. Improved sales processes with flowcharts for special orders, supplier evaluation, and
Manager of Analysis and reporting Department at RTC HOLDING SA (Stationery, office, furniture, IT&C distribution)
April 1, 2010 - July 12, 2025Coordinated the Analysis and Reporting Department delivering analysis for the group's companies. Built, designed and customized analysis, KPIs systems for each company's key success factors for strategic and operational decisions. Conducted knowledge transfer to beneficiaries including top and middle managers and department leaders. Acted as liaison between functional departments and IT division. Led delivery of over 1200 reports and analyses monthly for 25 companies using automation tools in Excel and Access without AI software. Provided proactive support and suggestions to departments. Negotiated salary increases for team members in a cost-cutting year.
Business management consultant
April 1, 2017 - July 12, 2025Provided consulting activities in organizational and operational management including process analysis and optimization, processes flowcharts and procedures, KPI systems, reports, analyses and dashboards from key business areas such as sales, stock management, replenishment, suppliers evaluation. Evaluated process performance and built analysis systems to support strategic and operational decisions. Conducted evaluation and segmentation for articles and customers portfolio and stock management. Managed project activities and implementation, delivered training courses related to learning objectives. Performed market analysis, financial analysis, market research. Designed Wordpress platform and SEO optimization, contributed articles for Ziarul Financiar with market studies and financial KPIs for over 32 economic sectors.
Freelancer Consultant
November 1, 2022 - PresentConducted market research, mystery shopping, business diagnosis analyses, and process optimization. Developed procedures for operating a food producer retail chain, automated nutritional information calculation respecting ANPC labeling standards, and stock optimization methodology including automated replenishment processes. Delivered competitor profiles, regional maps with potential customer concentrations, and managed website and e-shop design and maintenance. Major results include increased profit and client loyalty via portfolio evaluation and segmentation, sales force evaluation methodology, articles portfolio optimization, sales process improvements, and integration projects following acquisitions.
Marketing Specialist at Retina / Transiris
October 1, 2022 - September 1, 2025Performed market research, competitor benchmarking, defined KPIs related to marketing sales funnels for clients from the US, Denmark, France, and Romania. Took a business analyst role in systems integration and migration projects including documenting requirements, design solutions, Requirement Traceability Matrix, and flowcharts. Delivered courses and seminars on marketing automation platforms and customer segmentation for the ASE University in Bucharest. Successfully built full documentation for Oracle Eloqua and Salesforce integration for a US client with no required changes from technical analysts.
Performance Excellence Manager at Strauss Romania
November 1, 2021 - September 1, 2025Developed and maintained performance metrics, reporting, and improvement targets for production and distribution departments (coffee sector). Facilitated monthly performance reviews across departments analyzing KPIs, conducting root cause analysis, and guiding actions to improve performance. Trained teams in continuous improvement methodologies, acted as liaison between departments and decision makers, and supported change management within the company adapting group requests to local needs.
Process Optimization Expert & Business Analyst at Papyrus Romania
January 1, 2020 - September 1, 2025Consulted on organizational and operational management, analyzed and optimized processes, created flowcharts and procedures, built KPI systems, reports, and dashboards for sales, stock management, replenishment, and supplier evaluation. Managed strategic and operational communication, served as liaison between departments, and led key projects like ‘PHOENIX’ for sales and marketing improvements integrating QlikView dashboards. Provided training on continuous improvement methods and managed performance review meetings supporting root cause analysis and performance improvements.
Manager of Analysis and Reporting Department at RTC Holding SA
April 1, 2010 - September 1, 2025Coordinated a department delivering analysis for the group’s 25 companies spanning stationery, office, furniture, IT & C distribution. Designed and customized KPI systems per company according to strategic and operational key success factors. Led preparation of over 1200 monthly reports and analyses using Excel and Access automation tools. Responsible for knowledge transfer to top and middle management and served as liaison between functional departments and IT. Successfully negotiated salary increases during budget cuts to maintain team morale.
Business Management Consultant
April 1, 2017 - September 1, 2025Conducted organizational and operational management consulting including diagnosis, implementation, and shadow management. Performed process analyses and optimization, developed flowcharts and procedures, built KPIs systems and reports, and supported strategic and operational decision making. Delivered training in decision support systems, supply chain management, warehouse management, and operational management. Provided market analysis, financial analysis, and market research. Authored market studies and financial KPIs articles covering over 32 economic sectors.
Education
Bachelor's Degree at Bacau Politehnic Institute, Faculty of Engineering
January 1, 1993 - December 31, 1998Bachelor's Degree at Bacau Politehnic Institute, Faculty of engineering
January 1, 1993 - December 31, 1998Engineer & Teacher License at Bacau Politehnic Institute, Faculty of Engineering
January 1, 1993 - January 1, 1998Qualifications
ANC Certification TRAINER AND PROJECT MANAGER - Structural Euro Fond Training
January 11, 2030 - July 12, 2025LIFE COACHING ACADEMY – Life University
January 11, 2030 - July 12, 2025MARKETING ACADEMY - Life University
January 11, 2030 - July 12, 2025LEAN SIX SIGMA GREEN BELT Certification (Accredited) - AIGPE, the Official Authorized Training Partner (ATP) of PMI®
January 11, 2030 - July 12, 2025BUSINESS ANALYSIS Certification Program (IIBA - ECBA)
January 11, 2030 - July 12, 2025PROJECT MANAGEMENT Certification Course (PMI-PMP)
January 11, 2030 - July 12, 2025Strategic Life Coaching Practitioner Course - Accredited with the Complimentary Therapists Accredited Association (CTAA) and The Priority Academy
January 11, 2030 - July 12, 2025British Academy of Business & Communications Certifications - including Management Strategic, Marketing, Advertising (Publicity and Promotions), Leadership and Management Communication, Business Communication, PR- Business Public Relations, English for Bu
January 11, 2030 - July 12, 2025ANC Certification TRAINER AND PROJECT MANAGER - Structural Euro Fond Training
January 11, 2030 - July 12, 2025Life Coaching Practitioner Course - Accredited with the Complimentary Therapists Accredited Association (CTAA) and The Priority Academy
January 11, 2030 - July 12, 2025LIFE COACHING ACADEMY – Life University
January 11, 2030 - July 12, 2025MARKETING ACADEMY - Life University
January 11, 2030 - July 12, 2025LEAN SIX SIGMA GREEN BELT Certification (Accredited) - AIGPE , the Official Authorized Training Partner (ATP) of the globally recognized Project Management Institute (PMI®)
January 11, 2030 - July 12, 2025BUSINESS ANALYSIS Certification Program (IIBA - ECBA)
January 11, 2030 - July 12, 2025PROJECT MANAGEMENT Certification Course (PMI-PMP)
January 11, 2030 - July 12, 2025British Academy of Business & Communications - various courses (Strategic Management, Marketing, Advertising, Leadership and Management Communication, Business Communication, PR, English for business, Web Design and Web technologies)
January 11, 2030 - July 12, 2025Trainer and Project Manager - Structural Eurofond Training
January 11, 2030 - September 1, 2025Life Coaching Academy - Life University
January 11, 2030 - September 1, 2025Marketing Academy - Life University
January 11, 2030 - September 1, 2025Lean Six Sigma Green Belt Certification (Accredited)
January 11, 2030 - September 1, 2025Business Analysis Certification Program (IIBA - ECBA)
January 11, 2030 - September 1, 2025Project Management Certification Course (PMI - PMP)
January 11, 2030 - September 1, 2025Strategic Life Coaching Practitioner Course (Accredited with CTA and The Priority Academy)
January 11, 2030 - September 1, 2025British Academy of Business & Communications ANC Certification
January 11, 2030 - September 1, 2025Industry Experience
Manufacturing, Wholesale & Distribution, Consumer Goods, Retail, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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