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I am an experienced marketing professional with 7 years of expertise in campaign, communications, and project management. I enjoy targeting and engaging audiences through innovative digital strategies and leveraging marketing automation tools to drive meaningful results. My passion lies in collaborating cross-functionally and creating campaigns that boost engagement and conversions. In my roles, I have successfully managed multichannel marketing campaigns, improved newsletter engagement by 55%, and increased social media followings by 30%. I constantly seek to utilize data analytics and customer insights to optimize performance, and I am motivated to keep learning new skills and technologies to advance my career in digital marketing and project management.…I am an experienced marketing professional with 7 years of expertise in campaign, communications, and project management. I enjoy targeting and engaging audiences through innovative digital strategies and leveraging marketing automation tools to drive meaningful results. My passion lies in collaborating cross-functionally and creating campaigns that boost engagement and conversions. In my roles, I have successfully managed multichannel marketing campaigns, improved newsletter engagement by 55%, and increased social media followings by 30%. I constantly seek to utilize data analytics and customer insights to optimize performance, and I am motivated to keep learning new skills and technologies to advance my career in digital marketing and project management.

Antoinette McKenzie

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +3

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I am an experienced marketing professional with 7 years of expertise in campaign, communications, and project management. I enjoy targeting and engaging audiences through innovative digital strategies and leveraging marketing automation tools to drive meaningful results. My passion lies in collaborating cross-functionally and creating campaigns that boost engagement and conversions. In my roles, I have successfully managed multichannel marketing campaigns, improved newsletter engagement by 55%, and increased social media followings by 30%. I constantly seek to utilize data analytics and customer insights to optimize performance, and I am motivated to keep learning new skills and technologies to advance my career in digital marketing and project management.…I am an experienced marketing professional with 7 years of expertise in campaign, communications, and project management. I enjoy targeting and engaging audiences through innovative digital strategies and leveraging marketing automation tools to drive meaningful results. My passion lies in collaborating cross-functionally and creating campaigns that boost engagement and conversions. In my roles, I have successfully managed multichannel marketing campaigns, improved newsletter engagement by 55%, and increased social media followings by 30%. I constantly seek to utilize data analytics and customer insights to optimize performance, and I am motivated to keep learning new skills and technologies to advance my career in digital marketing and project management.

Available to hire

I am an experienced marketing professional with 7 years of expertise in campaign, communications, and project management. I enjoy targeting and engaging audiences through innovative digital strategies and leveraging marketing automation tools to drive meaningful results. My passion lies in collaborating cross-functionally and creating campaigns that boost engagement and conversions.

In my roles, I have successfully managed multichannel marketing campaigns, improved newsletter engagement by 55%, and increased social media followings by 30%. I constantly seek to utilize data analytics and customer insights to optimize performance, and I am motivated to keep learning new skills and technologies to advance my career in digital marketing and project management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Executive at Wilmington Healthcare

May 1, 2024 - July 13, 2025

Targeted audiences through detailed emails and A/B testing with Marketo, pushing marketing qualified leads into the sales funnel. Created LinkedIn messaging, image, and carousel ads using Campaign Manager contributing to revenue. Collaborated with product managers to curate promotional and engagement content. Created search and dynamic ads to promote data services, increasing budget to boost engagement and conversion by 20%. Assisted with third-party event planning for lead generation. Tracked campaign performance with reports and dashboards via Salesforce. Built pursuit lists of unqualified closed-lost and engaged data for nurturing and retargeting campaigns.

Senior Marketing Executive at Collinson Group

October 1, 2024 - Present

Executed multichannel marketing campaigns driving engagement and retention across the EMEA market. Led data-led digital marketing activities, resulting in a 55% increase in newsletter engagement across email and social channels. Collaborated with cross-functional teams including sales, product, and agencies to align marketing initiatives with business goals. Planned and executed B2B events boosting client engagement with incentivized kits and content. Managed marketing budgets exceeding a significant amount, achieving cost-effective results. Leveraged customer insights and analytics to optimize campaign performance and ROI.

Marketing Executive at Croner-i

November 1, 2022 - July 13, 2025

Created email and engagement automation workflows to synchronize responses with relevant systems. Segmented audiences and synchronized Marketo to Salesforce for GDPR and data cleansing. Developed email, social media, and paid ad campaign strategies outlining objectives, goals, and analysis. Managed partnerships including contract oversight and sponsorship collateral design. Created content for Tax, Audit, and Accounting services such as whitepapers, brochures, and infographics. Coordinated with copywriters to ensure messaging alignment across ads, emails, and social copy.

Digital Marketing Apprentice/Executive at 360 GSP

January 1, 2020 - July 13, 2025

Managed social media accounts and budgets for paid ads, increasing WomenLikeMe’s social media following by 30% within three months. Created and scheduled content using Canva and Hopper HQ for clients and personal branding. Conducted competitive research of FITSQD’s marketing audience to inform own strategy.

Senior Marketing Executive at Wilming ton Healthcare

May 1, 2024 - August 9, 2025

Targeted audiences through detailed emails while experimenting with A/B testing via Marketo, pushing qualified leads into the sales funnel. Created LinkedIn messaging, image, and carousel ads using Campaign Manager within a set budget to increase conversions contributing to revenue. Liaised with product managers to curate promotional and engagement content. Managed search and dynamic ad creation to promote data services with high volume search terms, increasing engagement and conversions by 20%. Assisted with third-party event planning to increase new business lead generation. Tracked campaign performance via Salesforce reports and dashboards. Built pursuit lists of unqualified, closed lost, and engaged data for nurturing and retargeting campaigns.

Senior Marketing Executive at Collinson Group

October 1, 2024 - Present

Executed multichannel marketing campaigns to drive engagement and retention across the EMEA market. Drove data-led digital activities resulting in a 55% increase in newsletter engagement across email and social channels. Worked closely with cross-functional teams including sales, product, and external agencies to align marketing initiatives with business goals. Successfully planned and executed B2B events to showcase expertise, increasing client engagement with incentivized kits and content. Managed marketing budgets exceeding £[X], achieving cost-effective results without compromising quality. Leveraged data analytics to identify market trends and optimize campaign performance and ROI.

Marketing Executive at Croner-i

November 1, 2022 - August 9, 2025

Created contemporary email designs and automated workflows ensuring responses synced with relevant systems. Segmented audiences and synced Marketo to Salesforce for GDPR and data cleaning purposes. Developed email, social media, and paid ad campaign strategies highlighting objectives, goals, and analysis. Managed partnership accounts and liaised with finance to oversee contracts, including designing collateral for sponsorships. Created content for tax, audit, and accounting services including white papers, downloadable brochures, and infographics. Collaborated with content experts to ensure messaging accuracy across read, email, and social copy.

Marketing Executive at Various Brands

October 1, 2021 - August 9, 2025

Managed social media accounts and budgets for paid ads. Increased Women Like Me’s social media following by 30% during the first three months. Created content and scheduling using Canva and Hopper HQ for Women Like Me clients and personal branding. Conducted competitive research and audience observations of FITSQD's current marketing audiences to apply own strategy.