Available to hire
Hi, I’m Akshay Dhiman, a passionate marketing and communications professional with extensive experience in digital marketing, graphic design, and event management. I enjoy creating engaging campaigns and content that elevate brand visibility and foster meaningful connections.
I have a strong background in managing marketing initiatives, coordinating events, and leveraging data to optimize performance. Whether it’s crafting compelling email campaigns, producing multimedia content, or driving social media engagement, I thrive on using creative strategies to achieve measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Admin Assistant (Marketing and Communications) at ISGP - University of British Columbia
January 1, 2023 - PresentSupported the Department Head by managing complex inquiries, drafting key correspondence, and preparing detailed reports, while streamlining administrative operations. Maintained and updated the ISGP website and created 15+ promotional materials weekly for social platforms including articles, reports, blogs, video, and graphics. Led logistics and marketing for 30+ annual events, cross-departmental meetings, and webinars, resulting in a 48% increase in attendance. Developed and implemented comprehensive email marketing strategies including audience segmentation, A/B testing, and automation, achieving a 31% increase in open rates. Analyzed campaign performance using Google Analytics and internal dashboards to optimize marketing efforts.
Marketing and Communications Coordinator at ENVO Drives
November 30, 2022 - July 13, 2025Managed and expanded social media presence, increasing engagement by 21% on Instagram and 32% on Facebook. Produced over 150 multimedia content pieces quarterly to promote EV facilities and products. Designed and executed targeted email marketing campaigns with Campaigner to drive lead generation and brand visibility. Coordinated with external agencies to produce promotional materials within budget and timelines. Maintained and optimized company website with WordPress, improving readership and user retention by 31%. Provided data-driven insights from digital campaign tracking, enhancing effectiveness by 22%.
ADOA - Communications at CDI College
August 31, 2021 - July 13, 2025Led client outreach to optimize recruitment strategies and increase enrollment. Coordinated and promoted webinars and info sessions, improving audience turnout by 44%. Developed digital content for website and social media, boosting engagement by 31%. Collaborated with vendors to ensure marketing materials met brand guidelines and deadlines. Executed end-to-end email marketing campaigns using Campaigner with scheduling, delivery, and performance tracking. Strategized and implemented crisis communication plans for timely and clear messaging in critical situations.
Brand Marketing Associate at Fervent Events
December 31, 2020 - July 13, 2025Led marketing strategy for BC-wide Costco roadshow programs, increasing client retention by 20% through stakeholder engagement. Developed digital content calendar to generate viral marketing content and increase brand visibility. Designed and implemented social media campaigns using Hootsuite, growing Facebook engagement by 32% and Twitter by 27%. Analyzed and optimized email campaigns with Mailchimp, improving open rates by 5% and reducing bounce rates by 8%. Conducted market research and competitive analysis to identify insights and opportunities for growth marketing across digital and traditional channels. Managed B2B service budgeting using Microsoft Excel.
Education
PDD in Marketing and Communications at Douglas College
September 1, 2017 - December 31, 2019Bachelors in Commerce at University of Delhi
June 1, 2013 - July 31, 2016Qualifications
PDD in Marketing and Communications
September 1, 2017 - December 31, 2019Industry Experience
Education, Consumer Goods, Retail, Media & Entertainment, Professional Services
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