Available to hire
Relentlessly focused on driving meaningful results, I thrive at the intersection of strategy, execution, and collaboration. Whether training and equipping my team, shaping campaign strategies, or navigating complex client needs, I bring precision and adaptability to every challenge. I don’t shy away from rolling up my sleeves to get the job done, balancing big-picture vision with hands-on execution.
My work reflects a commitment to delivering disruptive growth solutions that align with business objectives and branding while breaking through the noise.
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
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Intermediate
Language
English
Fluent
Work Experience
Agency Marketing Director at Bluewater
January 31, 2025 - July 13, 2025Developed and executed strategies for Bluewater’s client procurement initiatives, public relations efforts, and creative deliverables to achieve growth objectives and impactful client-facing solutions. Reported directly to the COO and collaborated with executive leadership, overseeing both agency and client campaigns while forging pivotal industry partnerships through event sponsorship and networking. Strengthened Bluewater’s New Business division by delivering scalable, innovative solutions that consistently exceeded client expectations and organizational goals. Crafted and carried out the strategy to rebrand and execute the digital promotion of the Global Launch Summit, an international direct-to-consumer conference, overseeing all aspects from creative direction to strategic partnerships. Collaborated with the ERA Global board to increase attendance by 20%, scale sponsorship value, and position the event for long-term growth. Crafted compelling RFPs and proposals tailored to div
Project Manager & Marketing Specialist at Presh Marketing Solutions
July 31, 2023 - July 13, 2025Directed workflows for a team of 10 by aligning strategy with campaign scheduling to meet objectives and enhance operational efficiency. Developed deliverables including landing pages, email drip campaigns, and promotional assets. Designed and implemented a streamlined ticketing process using integrations across CRM, project management software, and client review portals to optimize client communication and internal operations. Leveraged HubSpot to manage deliverables, track analytics, develop web pages, create custom reports, execute email campaigns, and maintain an efficient ticketing system. Led execution of client campaigns managing end-to-end processes for nine client accounts in the tech sector from strategy to optimization across multiple channels.
Client Experience Manager at Ideal Agent
November 30, 2022 - July 13, 2025Enhanced client satisfaction and lifetime value by creating systems to capture insights, identify trends, and inform actionable strategies. Collaborated with product managers and C-suite to launch Mortgage, Home Services, Cash Offers, and Insurance products driving seamless integration into client experience. Designed and implemented a surveying system increasing client reviews by 43%, identifying satisfaction trends and increasing client lifetime value. Served as producer during filming of client testimonials and oversaw post-production editing for national commercials used across print, social media, and PR to enhance brand credibility and engagement. Authored detailed standard operating procedures for Sales team to handle escalations. Partnered with Agent Relations team to systematically resolve client issues and improve service outcomes.
Director of Growth at Levo Health
July 31, 2025 - July 13, 2025Led strategic growth initiatives for a wide range of healthcare clients, spanning specialty clinics, surgical centers, wellness brands, diagnostics, and emerging treatment categories. Partnered with internal teams to translate client goals into campaign strategies, then developed intent-driven creative tailored to both D2P and HCP audiences. Developed and activated full-funnel campaigns across paid media, SEO, social, email, CRM platforms, and experiential tactics, aligning all creative and channel strategies to the patient and provider journey. Led creative development for connected TV, linear, and OTT campaigns, writing and directing assets that balanced brand clarity with media requirements and audience behavior. Conducted competitive analysis, website audits, and content planning while coordinating and executing branded events to extend reach, deepen engagement, and support lead generation.
Agency Marketing Director at Bluewater
January 31, 2025 - July 13, 2025Developed and executed strategies for Bluewater’s client procurement initiatives, public relations efforts, and creative deliverables to achieve growth objectives and impactful client-facing solutions. Reported directly to the COO and collaborated with executive leadership, oversaw both agency and client campaigns while forging pivotal industry partnerships. Crafted and carried out the strategy to rebrand and execute the digital promotion of an international direct-to-consumer product launch conference, increasing attendance by more than 20% and scaling sponsorship value. Created compelling RFPs and proposals tailored to diverse verticals including Outdoor, Kitchen and Bath, Health and Wellness, Fitness, Food and Beverage, securing critical business opportunities. Served as branding expert during pitches, ensuring consistent, high-impact messaging that resonated with client growth objectives. Championed acquisition marketing by delivering materials highlighting Bluewater’s holistic
Project Manager & Marketing Specialist at Freelance & Contract
November 30, 2023 - July 13, 2025Partnered with internal client teams to execute marketing initiatives across tech-enabled businesses and the hospitality and tourism industry. Developed digital assets, social content, landing pages, and performance reports while maintaining workflow continuity. Executed campaign deliverables across social, email, web, and CRM for clients in hospitality and tech, coordinating with internal stakeholders to ensure alignment across timelines, brand standards, and channel strategy. Lifted campaign engagement by 22% and improved email open rates quarter-over-quarter. Led planning and production for branded content shoots, assisting with creative direction, on-site coordination, and post-production delivery of assets tailored to seasonal campaigns, destination marketing, and product features. Built and deployed multi-channel strategies through platforms like HubSpot and Mailchimp, managing automated workflows, reporting performance insights, and optimizing for retention, engagement, and lead
Client Experience Manager at Ideal Agent
November 30, 2022 - July 13, 2025Enhanced client satisfaction and lifetime value by creating systems to capture customer insights, identify trends, and inform actionable strategies. Collaborated with product managers and the C-suite to launch ancillary services and drive seamless integration. Designed and implemented a surveying system that generated a surge of client reviews on TrustPilot (+43%), identifying trends in satisfaction and increasing client lifetime value by guiding customers to the full suite of services. Produced experience-driven client testimonial videos and oversaw post-production editing for national commercials used across print, social media, and PR materials to enhance brand credibility and engagement. Authored detailed standard operating procedures for the Sales team to handle client escalations effectively. Partnered with the Agent Relations team to systematically resolve outstanding client issues and improve service outcomes.
Education
Studies in Marketing at University of Tampa
January 1, 2017 - December 31, 2019Studies in Communications at University of North Carolina at Charlotte
January 1, 2015 - December 31, 2017Qualifications
Industry Experience
Professional Services, Software & Internet, Consumer Goods, Real Estate & Construction, Media & Entertainment, Healthcare, Travel & Hospitality
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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