Available to hire
Detail-oriented Marketing Executive with hands-on experience in social media content creation, campaign support, and digital marketing execution. Skilled in creating engaging content, analysing campaign performance, and supporting marketing initiatives across multiple platforms.
Familiar with paid advertising platforms such as Google Ads and Meta Business Suite (basic level), with a growing interest in performance marketing. Comfortable working with data to identify trends, improve engagement, and support campaign optimisation.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Urdu
Fluent
English
Fluent
Work Experience
Assistant Marketing Manager at Ahmed Block Works, Karachi
February 28, 2025 - July 24, 2025Responsible for developing and executing comprehensive marketing strategies to increase brand awareness and drive business growth. Managed digital and offline marketing campaigns, SEO, and social media efforts. Coordinated with content teams and designers to ensure consistent messaging, analyzed campaign performance, and managed client relationships. Promoted printing services across social media, email marketing, and blogs. Enhanced graphic design and editing skills and assisted the sales team by generating leads and preparing marketing materials. Developed strategies targeting corporate clients, publishers, and businesses, working with clients like KFC, Espresso Cafe, and Gloria Jeans Coffee.
Assistant Marketing Manager at Ahmed Block Works
February 28, 2025 - July 24, 2025Developed and executed comprehensive marketing strategies to increase brand awareness and drive business growth. Managed digital and offline marketing campaigns, oversaw SEO and social media efforts, and coordinated with content and design teams to ensure consistent messaging. Analyzed campaign performance, managed client relationships, and stayed updated on market trends. Promoted printing services through social media (Facebook, TikTok, Instagram, LinkedIn), email marketing, blogs, and networking. Created engaging content showcasing printing quality and services. Assisted sales team by generating leads, preparing marketing materials, and enhancing customer engagement. Worked with clients such as KFC, Espresso Cafe, and Gloria Jeans Coffee.
Assistant Marketing Manager at Ahmed Block Works
February 28, 2025 - July 24, 2025Developed and executed comprehensive marketing strategies to increase brand awareness and drive business growth. Managed digital and offline marketing campaigns including SEO and social media across platforms such as Facebook, TikTok, Instagram, and LinkedIn. Coordinated content and design teams to ensure consistent messaging. Analyzed campaign performance, managed client relationships, and promoted printing services to corporate clients including KFC, Espresso Cafe, and Gloria Jeans Coffee.
Assistant Marketing Manager at Ahmed Block Works
February 28, 2025 - July 13, 2025Responsible for developing and executing marketing strategies to increase brand awareness and drive business growth. Managed digital and offline marketing campaigns, SEO, and social media efforts. Coordinated with content and design teams to ensure consistent messaging. Analyzed campaign performance, managed client relationships, and stayed updated on market trends. Promoted printing services via social media platforms including Facebook, TikTok, Instagram, and LinkedIn, email marketing, blogs, and industry networking. Created engaging content to showcase printing quality and services. Assisted sales team in lead generation and marketing material preparation. Worked with clients like KFC, Espresso Cafe, and Gloria Jeans Coffee.
Freelance Email Marketing & Content Writer (Remote)
February 1, 2025 - March 1, 2026Created social media content and short-form videos aligned with platform trends to improve engagement. Designed visuals and edited videos for Instagram and TikTok, focusing on audience retention. Wrote captions and content tailored to brand voice and target audience. Reviewed content performance to refine future posts. Create and schedule email campaigns using platforms like Mailchimp, Klaviyo, or HubSpot. Write engaging email subject lines and basic email copy. Design simple email layouts using templates and drag-and-drop builders. Segment email lists based on customer behavior or demographics. Update and maintain subscriber databases. Monitor campaign performance such as open rates, click-through rates, and conversions. Conduct A/B testing for subject lines, designs, and CTAs. Ensure emails are mobile-friendly and error-free before sending. Coordinate with content, design, or social media teams for campaign assets. Assist in growing email subscriber lists organically. Remove inactive
Assistant Marketing Manager at Ahmed Block Works
November 1, 2023 - February 1, 2025Supported the execution of multi-channel marketing campaigns aimed at increasing customer engagement and lead generation. Analysed campaign performance using available data and identified areas for improvement. Assisted in developing marketing materials including social media content and promotional assets. Conducted competitor and market research to support campaign planning and strategy. Maintained customer and lead data to support reporting and follow-ups.
Social Media Marketing/ Content Writing Intern at Leolax, Karachi
September 30, 2023 - July 24, 2025Created and curated engaging content for social media platforms, managed posting schedules, and interacted with followers. Contributed to writing articles, blogs, and promotional materials aligned with the company’s brand voice. Helped optimize content for SEO and tracked campaign performance to improve engagement and brand visibility. Managed accounts on LinkedIn, Upwork, and Instagram. Built lead generation content using Canva and managed accounts with Hootsuite. Worked with international clients and wrote business reports, presentations, and educational documents. Efficient use of ChatGPT and Canva for presentation purposes.
Social Media Marketing/ Content Writing Intern at Leolax
September 30, 2023 - July 24, 2025Created and curated engaging content for social media platforms, managed posting schedules, and interacted with followers. Contributed to writing articles, blogs, and promotional materials aligned with the company’s brand voice. Optimized content for SEO and tracked campaign performance to improve engagement and visibility. Managed social media accounts (LinkedIn, Upwork, Instagram), published lead generation content using Canva and Hootsuite, and dealt with international clients. Utilized ChatGPT and Canva for presentations.
Social Media Marketing/ Content Writing Intern at Leolax
September 30, 2023 - July 24, 2025Created and curated engaging content for social media platforms including LinkedIn, Upwork, and Instagram. Managed posting schedules, interacted with followers, and contributed to writing articles, blogs, and promotional materials aligned with the company’s brand voice. Optimized content for SEO and tracked campaign performance using tools like Canva, Hootsuite, and Midjourney. Assisted with business reports and presentations for international clients.
Social Media Marketing/ Content Writing Intern at Leolax
September 30, 2023 - July 13, 2025Created and curated engaging social media content, managed posting schedules, and interacted with followers. Contributed to writing articles, blogs, and promotional materials aligned with the company’s brand voice. Optimized content for SEO and tracked campaign performance to improve engagement and visibility. Managed social media accounts across LinkedIn, Upwork, and Instagram. Built lead generation content using Canva and managed accounts with Hootsuite. Utilized Midjourney and Canva for creating content related to Leolax services. Dealt with international clients and prepared business reports, presentations, and educational assignments. Familiar with using ChatGPT and Canva for presentations.
Social Media Marketing Intern at Leolax
July 1, 2023 - September 1, 2023Managed social media scheduling and assisted in campaign execution. Created captions and supported content development for multiple platforms. Monitored engagement metrics and suggested improvements to content performance.
Content Marketing Assistant at Ahmed Block Works, Karachi
February 28, 2023 - July 24, 2025Developed and executed content strategies to enhance digital presence and customer engagement. Created compelling marketing materials, managed social media accounts, and optimized content for search engines to drive traffic and generate leads. Collaborated with designers and printing teams to ensure brand consistency. Wrote and edited blog posts, social media content, website copy, and marketing materials related to printing services. Managed and scheduled social media posts to engage customers and promote services.
Content Marketing Assistant at Ahmed Block Works
February 28, 2023 - July 24, 2025Developed and executed content strategies to enhance digital presence and customer engagement. Created marketing materials, managed social media accounts, and optimized content for search engines to drive traffic and generate leads. Collaborated with designers and printing team to ensure brand consistency. Wrote and edited blog posts, social media content, website copy, and marketing materials related to printing services. Scheduled posts to engage customers and promote services.
Content Marketing Assistant at Ahmed Block Works
February 28, 2023 - July 24, 2025Developed and executed content strategies to enhance digital presence and customer engagement. Created marketing materials, managed social media accounts, and optimized content for search engines to drive traffic and generate leads. Collaborated with design and printing teams to maintain branding consistency. Responsible for writing and editing blog posts, social media content, website copy, and marketing materials related to printing services.
Content Marketing Assistant at Ahmed Block Works
February 28, 2023 - July 13, 2025Developed and executed content strategies to improve the company's digital presence and customer engagement. Created compelling marketing materials, managed social media accounts, and optimized content for search engines. Collaborated with designers and printing teams to maintain consistent branding and promotional campaigns. Wrote and edited blog posts, social media content, website copy, and marketing materials related to printing services. Managed and scheduled social media posts to engage customers and promote services. Assisted in content strategy planning to drive business growth.
Human Resources Intern at A. Moosajee Sons
August 1, 2022 - September 1, 2022Supported recruitment coordination and maintained internal records.
Call Centre Representative at Sehat Kahani
July 1, 2020 - October 1, 2020Handled customer queries and maintained accurate communication records.
Education
Bachelor's in Business Administration at DHA Suffa University, Karachi, Pakistan
January 1, 2020 - December 31, 2024Bachelor's at DHA Suffa University, Karachi, Pakistan
January 1, 2020 - December 31, 2024Bachelor's at DHA Suffa University, Karachi, Pakistan
January 1, 2020 - December 31, 2024Bachelor's at DHA Suffa University, Karachi, Pakistan
January 1, 2020 - December 31, 2024Bachelor of Business Administration (Marketing) at DHA Suffa University
January 11, 2030 - June 5, 2026Qualifications
Montessori Diploma (0–6 Years)
September 1, 2025 - July 24, 2025Montessori Diploma (0–6 Years)
September 1, 2025 - July 24, 2025Montessori Diploma (0–6 Years)
September 1, 2025 - December 31, 2025First-Aid Certificate
January 11, 2030 - June 5, 2026Food Hygiene and Safety Certificate
January 11, 2030 - June 5, 2026Child Protection & Safeguarding Certificate
January 11, 2030 - June 5, 2026Health and Safety in Education Certificate
January 11, 2030 - June 5, 2026The Prevent Duty Certificate
January 11, 2030 - June 5, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Manufacturing, Education, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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