Hi! I'm Edward Watts, a passionate and innovative digital marketer with a creative flair for design. I recently completed my Design Foundations Certificate at Conestoga College, where I sharpened my skills in hand-drawn art and foundational design theory. I also hold a Diploma in Digital Marketing & Business Management with Distinction from Trios College. I enjoy blending visuals and strategy to craft marketing solutions that connect with today's digital audience. I've gained hands-on experience managing social media campaigns, creating engaging content, and optimizing ad performance across platforms like Meta and Google. Whether it's creating scroll-stopping visuals or analyzing campaign metrics, I'm ready to help brands grow with creative and strategic marketing initiatives.

Edward Watts

Hi! I'm Edward Watts, a passionate and innovative digital marketer with a creative flair for design. I recently completed my Design Foundations Certificate at Conestoga College, where I sharpened my skills in hand-drawn art and foundational design theory. I also hold a Diploma in Digital Marketing & Business Management with Distinction from Trios College. I enjoy blending visuals and strategy to craft marketing solutions that connect with today's digital audience. I've gained hands-on experience managing social media campaigns, creating engaging content, and optimizing ad performance across platforms like Meta and Google. Whether it's creating scroll-stopping visuals or analyzing campaign metrics, I'm ready to help brands grow with creative and strategic marketing initiatives.

Available to hire

Hi! I’m Edward Watts, a passionate and innovative digital marketer with a creative flair for design. I recently completed my Design Foundations Certificate at Conestoga College, where I sharpened my skills in hand-drawn art and foundational design theory. I also hold a Diploma in Digital Marketing & Business Management with Distinction from Trios College. I enjoy blending visuals and strategy to craft marketing solutions that connect with today’s digital audience.

I’ve gained hands-on experience managing social media campaigns, creating engaging content, and optimizing ad performance across platforms like Meta and Google. Whether it’s creating scroll-stopping visuals or analyzing campaign metrics, I’m ready to help brands grow with creative and strategic marketing initiatives.

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Language

English
Fluent

Work Experience

Social Media Manager (Contract) at New Trend Corporation
February 1, 2024 - Present
Executed targeted advertising strategies on Meta and Google platforms, increasing audience engagement and lead conversion. Designed scroll-stopping visual content to promote decking, fencing, and outdoor solutions, improving click-through rates. Collaborated with fabrication and design teams to ensure visual brand consistency across digital touchpoints.
Digital Marketing Intern at Guhuza & TorontoJobs
February 29, 2024 - July 13, 2025
Created branded content and visual templates for social hiring campaigns. Assisted with virtual job fair promotions, improving attendance through SEO and social channel optimization. Developed user engagement strategies using interactive posts and CTA testing.
Roadshow Representative at Influence Marketing
April 30, 2023 - July 13, 2025
Represented lifestyle brands like Kenneth Cole and Viking across pop-up retail activations. Boosted product sales by customizing presentations to customer needs and interests. Provided live demos, product education, and upselling strategies during retail events.

Education

Certificate at Conestoga College, Doon Campus
January 1, 2024 - April 30, 2025
Diploma at Trios College
January 1, 2022 - February 29, 2024

Qualifications

Design Foundations Certificate
January 1, 2024 - April 30, 2025
Diploma in Digital Marketing & Business Management (with Distinction)
January 1, 2022 - February 29, 2024

Industry Experience

Media & Entertainment, Retail, Professional Services, Real Estate & Construction, Other
    paper Digital Marketing & Logo Style Portfolio
    In photo design for digital marketing, I created visually compelling content tailored to brand messaging across social media, websites, and promotional campaigns. I learned how to apply design principles like balance, contrast, and typography to capture audience attention, reinforce brand identity, and drive engagement.

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