Hi, I'm Yash Saxena, a results-driven Digital Marketing Strategist with over two years of experience helping D2C brands grow through data-backed, sales-focused campaigns. I have a knack for blending analytics with creativity to boost conversion rates and drive revenue growth. I've worked extensively with platforms like Amazon, Google, and Meta ads, and enjoy creating brand-consistent landing pages to enhance user experience. I'm passionate about collaborating across teams and managing remote workflows efficiently. With training from ESCP in consumer behaviour and market trends, I continually aim to leverage insights and innovative marketing strategies to help brands build a global presence and scale successfully.

Yash Saxena

Hi, I'm Yash Saxena, a results-driven Digital Marketing Strategist with over two years of experience helping D2C brands grow through data-backed, sales-focused campaigns. I have a knack for blending analytics with creativity to boost conversion rates and drive revenue growth. I've worked extensively with platforms like Amazon, Google, and Meta ads, and enjoy creating brand-consistent landing pages to enhance user experience. I'm passionate about collaborating across teams and managing remote workflows efficiently. With training from ESCP in consumer behaviour and market trends, I continually aim to leverage insights and innovative marketing strategies to help brands build a global presence and scale successfully.

Available to hire

Hi, I’m Yash Saxena, a results-driven Digital Marketing Strategist with over two years of experience helping D2C brands grow through data-backed, sales-focused campaigns. I have a knack for blending analytics with creativity to boost conversion rates and drive revenue growth. I’ve worked extensively with platforms like Amazon, Google, and Meta ads, and enjoy creating brand-consistent landing pages to enhance user experience.

I’m passionate about collaborating across teams and managing remote workflows efficiently. With training from ESCP in consumer behaviour and market trends, I continually aim to leverage insights and innovative marketing strategies to help brands build a global presence and scale successfully.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent
Hindi
Fluent
Spanish; Castilian
Beginner

Work Experience

Communications Support at SAP
September 30, 2024 - July 13, 2025
Led Communications for Corporate EMEA segment of SAP shortly after joining. Created over 25 executive presentations, newsletters, and assets used by multiple internal teams. Composed more than 20 internal communications to align cross-functional teams and boost collaboration. Managed logistics, scheduling, and post-event analytics for 8+ webinars and events, leading to a 15% increase in attendance. Strategically boosted LinkedIn engagement by 40% for two sales leaders through targeted content.
Digital Marketing Executive at Virtail
October 31, 2022 - July 13, 2025
Developed and executed Meta and Google ad campaign strategies that resulted in up to 17% profit margins for 12 skincare brands. Boosted brand ranking for these brands on Amazon USA by 70% within 4 months. Led five brand launches into luxury and affordable sectors of the US skincare market. Achieved a 24% revenue increase and enhanced organic ranking of 8 products on Amazon USA and Canada. Coordinated communications between influencers, virtual assistants, and local teams to improve efficiency and workflow management.
Brand Management Role at Glenmark Pharmaceuticals
October 31, 2021 - July 13, 2025
Achieved an average of 96% sales target in a highly competitive dermatology market within 10 months. Converted 13 high-profile clients over seven months for a newly launched product via communications and networking. Successfully turned around three loss-making products into profitable ones within 11 months, increasing overall sales by 25%.
Digital Marketing Trainee at PharmEasy
May 31, 2020 - July 13, 2025
Conducted 12 SEO research campaigns using tools like Google Analytics, Google Search Console, Keyword Planner, and SEMrush. Improved ranking of 10 blog pages through metadata optimization, internal linking, and image SEO techniques.

Education

MSc at ESCP Business School
January 1, 2023 - December 31, 2025
B.Pharm + MBA at NMIMS University
January 1, 2016 - December 31, 2021

Qualifications

Microsoft Excel Certification
January 11, 2030 - July 13, 2025
Social Media Marketing Certification (Hootsuite)
January 11, 2030 - July 13, 2025
Product Market Fit Certification (EdX)
January 11, 2030 - July 13, 2025

Industry Experience

Consumer Goods, Retail, Healthcare, Life Sciences, Software & Internet