Hi, I’m Lerato Mokoena—a versatile content writer specializing in SEO-friendly blog posts, product descriptions, and marketing copy across beauty, skincare, wellness, finance, and healthcare. Based in Durban, South Africa, I enjoy turning complex topics into clear, engaging content, collaborating with marketing teams to build calendars, boost rankings, and drive conversions. I’ve earned certificates in content marketing, SEO, and TEFL to support my storytelling and teaching-focused approach.…

Lerato Mokoena

Hi, I’m Lerato Mokoena—a versatile content writer specializing in SEO-friendly blog posts, product descriptions, and marketing copy across beauty, skincare, wellness, finance, and healthcare. Based in Durban, South Africa, I enjoy turning complex topics into clear, engaging content, collaborating with marketing teams to build calendars, boost rankings, and drive conversions. I’ve earned certificates in content marketing, SEO, and TEFL to support my storytelling and teaching-focused approach.…

Available to hire

Hi, I’m Lerato Mokoena—a versatile content writer specializing in SEO-friendly blog posts, product descriptions, and marketing copy across beauty, skincare, wellness, finance, and healthcare.
Based in Durban, South Africa, I enjoy turning complex topics into clear, engaging content, collaborating with marketing teams to build calendars, boost rankings, and drive conversions. I’ve earned certificates in content marketing, SEO, and TEFL to support my storytelling and teaching-focused approach.

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Skills

Experience Level

Copywriting
Expert
SEO
Expert
WordPress
Intermediate
Social Media Design
Intermediate
Wix
Intermediate
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Language

English
Fluent

Work Experience

Content Writer at BeautyMore
August 1, 2023 - Present
Developed SEO blog posts and web content for beauty, skincare, and wellness products. Wrote detailed product descriptions aligned with brand tone and target audience. Contributed to social media campaigns and product launch content strategies. Collaborated with marketing team to plan monthly content calendars. Improved product page conversions through compelling copy and optimized keywords.
Freelance Content Writer at Self Employed
February 1, 2025 - Present
Created high-performing articles, blog posts, and website copy for finance, healthcare, and lifestyle brands. Specialized in simplifying complex topics like insurance, budgeting, and wellness for everyday readers. Researched keywords and applied SEO best practices to boost clients’ Google rankings. Delivered clear, informative content with proper sourcing, tone consistency, and on-time deadlines.
Mr Delivery Administrator at Mr Delivery
December 31, 2016 - September 16, 2025
Managed schedules, records and logistics for deliveries. Responded to client inquiries and ensured accurate documentation. Assisted with general office duties and reporting.
Customer Service Representative at CCI
December 31, 2022 - September 16, 2025
Handled customer inquiries from the UK via phone and email with 90%+ satisfaction rate. Assisted with account troubleshooting, billing issues, and service requests. Maintained up-to-date knowledge of products and policies.

Education

Bachelor of Education at University of South Africa
June 1, 2020 - May 31, 2024
TELF Teaching Certificate at Online Teacher Records School
March 1, 2025 - April 1, 2025
HubSpot Academy Content Marketing Certificate at HubSpot Academy
June 1, 2025 - June 30, 2025
Semrush Academy SEO Content Writing Certificate at Semrush Academy
July 1, 2025 - July 31, 2025

Qualifications

TELF Teaching Certificate
March 1, 2025 - April 30, 2025
Content Marketing Certificate
June 1, 2025 - June 30, 2025
SEO Content Writing Certificate
July 1, 2025 - July 31, 2025
HubSpot Academy Content Marketing Certificate
June 1, 2025 - June 30, 2025
Semrush Academy SEO Content Writing Certificate
July 1, 2025 - July 31, 2025
SEO & Content Playbook Certificate
July 1, 2025 - July 31, 2025
HubSpot Academy Content Marketing Certificate
June 1, 2025 - June 1, 2025
Semrush Academy SEO Content Writing Certificate
July 1, 2025 - July 1, 2025

Industry Experience

Consumer Goods, Financial Services, Healthcare, Education, Media & Entertainment, Professional Services, Software & Internet, Retail
    paper Human Side of Technology
    This thoughtful, SEO-driven blog post explores the often-overlooked emotional and ethical dimensions of modern technology. It highlights why real innovation must prioritize empathy, inclusion, and the human experience — not just progress. Written in a warm, insightful tone, the piece calls on tech brands to lead with heart, not just hardware. HumanCenteredTech DigitalStorytelling EthicalInnovation TechWithHeart ContentByLerato TechForGood InclusiveInnovation FutureOfTech TechContentWriter EmpathyInTech videoeditor…
    paper ESG Investing
    This blog post explores how ESG (Environmental, Social, and Governance) investing empowers individuals to build wealth with integrity. Centered around the idea that "investing is self-respect," the article highlights how values-based investing allows people—especially women and first-time investors—to align their money with their principles. It blends financial insight with emotional empowerment, making ethical investing feel accessible and meaningful. ESGInvesting FinancialWellness ValuesBasedInvesting InvestWithPurpose EthicalInvesting SustainableFinance MoneyWithMeaning FinancialEmpowerment InvestingForBeginners WealthBuilding WomenInvestors SelfRespectInFinance…