Available to hire
Hi, I’m Agata—an results-driven digital marketer and web developer based in Toronto. I bring 8+ years of experience in both B2B and B2C digital marketing, SEO, PPC, and data-driven web development. I love turning data into actionable insights and building scalable systems that help businesses grow.
I’m passionate about solving problems creatively, staying on the pulse of new tech, and collaborating with teams to optimize funnels, launch campaigns, and improve user experiences. When I’m not optimizing campaigns, you’ll find me tinkering with the latest tools or drafting ideas to boost efficiency and ROI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Polish
Fluent
Work Experience
Digital Marketing and Web Specialist at Searchspring
November 30, 2023 - July 13, 2025Developed and executed Google Ads and LinkedIn Ads strategies that reduced CPC by 62% and increased conversions by 120%, consistently achieving an ROI of 1:3.5 as budgets scaled. Led the development and successful launch of a new company website, supervising coding, debugging, and SEO efforts which increased organic traffic by 16% year-over-year. Managed content updates and created new website sections using HTML, CSS, PHP, and JavaScript. Oversaw social media channels, increasing follower base by 23% year-over-year. Improved website conversion rate by 1.4 percentage points through A/B testing and user behavior analysis using VWO. Analyzed campaign performance with Salesforce, Pardot, and Google Analytics, delivering weekly reports to management. Coordinated sales events and trade shows.
Marketing and Business Development Manager at AquaMobile
September 30, 2018 - July 13, 2025Supervised social media performance and launched multiple email campaigns, improving ROI by 12% and boosting the company's social media ratings. Optimized content using Google Search Console, MOZ, and SEMrush, leading to a 65% increase in impressions and improved search rankings. Enhanced WordPress themes and CRM functionality to streamline SEO and registration processes. Introduced and managed a tracking system for registrations leveraging Google Analytics and Tag Manager. Collaborated with developers and CEO to launch an automated registration system. Managed a team of 5 including virtual staff.
Digital Marketing Consultant at iDetail
December 31, 2017 - July 13, 2025Optimized Google Ads campaigns to reduce CPA by 30%, increase CTR by one point, grow clicks by 57%, and boost monthly gross revenue by 48%. Developed initial content creation plans and SEO strategies targeting blog topics, keywords, and audience research.
Marketplace Analyst at AquaMobile
February 28, 2018 - July 13, 2025Optimized PPC advertising across multiple platforms, decreasing cost per conversion by 53%, doubling conversions, and reducing costs by 10%. Led several SEO projects including local landing page creation, content optimization, and keyword research, resulting in a 30% traffic increase and rise in domain authority. Prepared and presented performance reports with actionable insights. Streamlined landing page creation in WordPress, reducing creation time by 90%. Enhanced CRM for lead nurturing affecting over 60,000 records to improve conversion rates.
Web Developer at Freelance
July 1, 2025 - October 6, 2025Developed custom website themes for two small businesses using WordPress (PHP, JavaScript, HTML, CSS) and Shopify (Liquid, HTML, CSS, JS). Implemented responsive, mobile-first designs with UX/UI best practices to improve customer engagement and reduce bounce rates. Led SEO efforts using SEMrush and Google Search Console, increasing organic traffic by 16% YoY. Updated site content and created new sections; managed CRM-like content updates and social media integration.
Digital Marketing and Web Specialist at SearchSpring
November 1, 2023 - October 6, 2025Developed Google Ads and LinkedIn Ads strategies, reducing CPC by 62%, increasing conversions by 120%, and achieving an ROI of 1:3.5 as budgets scaled. Launched a new company website, supervised coding and debugging, and performed ongoing SEO in Google Search Console and SEMrush. Maintained organic rankings, increased traffic, and managed content updates in WordPress, HTML/CSS/PHP, and Shopify. Drove SEO efforts, increasing YoY organic traffic by 16% and social followers by 23%. Improved conversions by 1.4 percentage points through A/B testing and behavioral analysis.
Marketing and Business Development Manager at AquaMobile
September 1, 2018 - October 6, 2025Supervised social media performance and launched multiple email campaigns, maintaining high PPC efficiency and improving ROI by 12% while boosting social media reach. Oversaw content creation and optimization using Google Search Console, Moz, and SEMrush, resulting in a 65% year-over-year increase in impressions and a 1.6-point rise in average search position. Updated WordPress content and CRM-related processes; coordinated CRM updates and marketing automation.
Digital Marketing Consultant at iDetail
December 1, 2017 - October 6, 2025Optimized Google Ads campaigns, achieving a 30% reduction in CPA, a 1-point CTR increase, 57% more clicks, and a 48% boost in monthly gross revenue. Developed a content plan and SEO strategy (blog topics, keywords) and contributed to the first phase of SEO efforts to improve organic visibility.
Marketplace Analyst at AquaMobile
February 1, 2018 - October 6, 2025Optimized PPC advertising on Bing, Google, and Facebook, achieving a 53% decrease in cost per conversion, a 106% increase in conversions, and a 10% reduction in costs. Led multiple SEO projects, including local landing page creation, content optimization, keyword research, and updating title tags and meta descriptions for a site with over 10,000 pages, resulting in a 30% increase in traffic and a 7-point rise in domain authority. Prepared performance reports and insights for management; contributed to strategy discussions.
Momentum Stock Screener and Trading Tracker (Personal Project) at Momentum Stock Screener and Trading Tracker
September 1, 2024 - October 6, 2025Developed a stock screening tool to select a few attractive small-cap stocks to trade at any given time. The screener can display price, volume, daily change, relative volume, and news for all displayed stocks. Tech stack includes HTML, CSS, JavaScript, Python, and MySQL.
Web Developer at Freelance
July 1, 2025 - October 6, 2025Developed custom website themes for two small businesses using WordPress (PHP, JavaScript, HTML, CSS) and Shopify (Liquid, HTML, CSS, JS). Implemented responsive, mobile-first designs with a focus on UX/UI to improve customer engagement and reduce bounce rates. Led SEO efforts, increasing organic traffic by 16% YoY. Managed content updates and created new sections within existing themes using HTML, CSS, PHP and JavaScript.
Digital Marketing and Web Specialist at SearchSpring
November 1, 2023 - October 6, 2025Developed Google Ads and LinkedIn Ads strategy, reducing CPC by 62% and increasing conversions by 120% with scalable budgets, achieving an ROI of 1:3.5. Built and launched a new company website, supervised coding and debugging, and performed SEO to sustain rankings. Increased organic traffic 16% YoY, managed social channels (LinkedIn, Twitter, Facebook, Instagram) with a 23% follower growth, and improved conversion rate by 1.4 percentage points through A/B testing and funnel analysis. Produced weekly performance reports using Salesforce and Pardot; coordinated sales events and trade shows.
Marketing and Business Development Manager at AquaMobile
September 1, 2018 - October 6, 2025Oversaw social media performance, launched multiple PPC campaigns improving ROI by 12% and boosting social media engagement. Created and optimized content using Google Search Console, MOZ and SEMrush resulting in 65% YoY impressions growth and a 1.6-point rise in average position. Edited and updated WordPress themes to enhance SEO and streamlined registrations via CRM enhancements. Implemented tracking for a new registration process to capture key metrics, collaborating with developers on process improvements.
Digital Marketing Consultant at iDetail
December 1, 2017 - October 6, 2025Optimized Google Ads, achieving a 30% reduction in CPA, a 1-point CTR increase, a 57% rise in clicks, and a 48% boost in monthly gross revenue. Developed a content plan and SEO strategy as the first phase of the company’s SEO efforts.
Marketplace Analyst at AquaMobile
February 1, 2018 - October 6, 2025Optimized PPC advertising on Bing, Google, and Facebook, achieving a 53% decrease in cost per conversion, a 106% increase in conversions, and a 10% reduction in costs. Led multiple SEO projects including local landing page creation, content optimization, keyword research, and updating title tags and meta descriptions for a site with over 10,000 pages, resulting in a 30% increase in traffic and a 7-point rise in domain authority. Prepared performance reports and recommendations; developed landing pages in WordPress using PHP and JavaScript, reducing creation time by 90% and supporting A/B testing. Enhanced CRM, improving client nurturing and lead education for over 60,000 records, boosting conversions.
Education
Master of Science at University of Rzeszow
January 1, 2012 - December 31, 2014Bachelor of Science at University of Rzeszow
January 1, 2009 - December 31, 2012Master of Science in Economics at University of Rzeszow, Poland
January 1, 2012 - December 31, 2014Bachelor of Science in Economics at University of Rzeszow, Poland
January 1, 2009 - December 31, 2012Master of Science in Economics at University of Rzeszów, Rzeszów, Poland
January 1, 2012 - December 31, 2014Bachelor of Science in Economics at University of Rzeszów, Rzeszów, Poland
January 1, 2009 - December 31, 2012Qualifications
Front-End Web Development – University of Calgary
January 1, 2023 - December 31, 2023SQL for Data Science - University of California
January 1, 2023 - December 31, 2023Google Analytics Certification
January 1, 2023 - December 31, 2023Google Ads Certification
January 1, 2023 - December 31, 2023Front-End Web Development
January 11, 2030 - October 6, 2025SQL for Data Science
January 11, 2030 - October 6, 2025Google Analytics Certification
January 11, 2030 - October 6, 2025Google Ads Certification
January 11, 2030 - October 6, 2025Front-End Web Development
January 11, 2030 - October 6, 2025SQL for Data Science
January 11, 2030 - October 6, 2025Google Analytics Certification
January 11, 2030 - October 6, 2025Google Ads Certification
January 11, 2030 - October 6, 2025Industry Experience
Software & Internet, Retail, Financial Services, Professional Services, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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