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I am a results-driven digital marketing leader with over seven years of experience managing high-performing campaigns across Meta, Google, and SEO channels. I specialize in lead generation, conversion optimization, e-commerce (Shopify), and team leadership, having delivered high ROI for educational institutions and B2B/B2C clients alike. I excel in crafting strategic media plans, managing large advertising budgets, and mentoring marketing teams to exceed business objectives. Passionate about staying updated with the latest trends and platform changes, I continuously optimize digital marketing efforts to maximize impact and efficiency. I have a proven track record of delivering thousands of leads and significant admissions through expert campaign management and data-driven decision-making.…I am a results-driven digital marketing leader with over seven years of experience managing high-performing campaigns across Meta, Google, and SEO channels. I specialize in lead generation, conversion optimization, e-commerce (Shopify), and team leadership, having delivered high ROI for educational institutions and B2B/B2C clients alike. I excel in crafting strategic media plans, managing large advertising budgets, and mentoring marketing teams to exceed business objectives. Passionate about staying updated with the latest trends and platform changes, I continuously optimize digital marketing efforts to maximize impact and efficiency. I have a proven track record of delivering thousands of leads and significant admissions through expert campaign management and data-driven decision-making.

Joseph Kuriachan

Digital Marketer, Performance Marketer, SEO Expert, +3

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I am a results-driven digital marketing leader with over seven years of experience managing high-performing campaigns across Meta, Google, and SEO channels. I specialize in lead generation, conversion optimization, e-commerce (Shopify), and team leadership, having delivered high ROI for educational institutions and B2B/B2C clients alike. I excel in crafting strategic media plans, managing large advertising budgets, and mentoring marketing teams to exceed business objectives. Passionate about staying updated with the latest trends and platform changes, I continuously optimize digital marketing efforts to maximize impact and efficiency. I have a proven track record of delivering thousands of leads and significant admissions through expert campaign management and data-driven decision-making.…I am a results-driven digital marketing leader with over seven years of experience managing high-performing campaigns across Meta, Google, and SEO channels. I specialize in lead generation, conversion optimization, e-commerce (Shopify), and team leadership, having delivered high ROI for educational institutions and B2B/B2C clients alike. I excel in crafting strategic media plans, managing large advertising budgets, and mentoring marketing teams to exceed business objectives. Passionate about staying updated with the latest trends and platform changes, I continuously optimize digital marketing efforts to maximize impact and efficiency. I have a proven track record of delivering thousands of leads and significant admissions through expert campaign management and data-driven decision-making.

Available to hire

I am a results-driven digital marketing leader with over seven years of experience managing high-performing campaigns across Meta, Google, and SEO channels. I specialize in lead generation, conversion optimization, e-commerce (Shopify), and team leadership, having delivered high ROI for educational institutions and B2B/B2C clients alike. I excel in crafting strategic media plans, managing large advertising budgets, and mentoring marketing teams to exceed business objectives.

Passionate about staying updated with the latest trends and platform changes, I continuously optimize digital marketing efforts to maximize impact and efficiency. I have a proven track record of delivering thousands of leads and significant admissions through expert campaign management and data-driven decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Deputy Manager – Digital Marketing at Muthoot Institute of Technology & Science & Sanskara School

July 31, 2025 - July 14, 2025

Led the planning, execution, and optimization of paid social campaigns across Meta, Google Ads, and YouTube. Managed large advertising budgets with a focus on ROI, created proposals, monitored campaign performance, and reported results. Developed strategic media plans aligned with admissions goals, collaborated with creative and admissions teams, and mentored junior marketing staff. Delivered significant lead generation and admissions results with effective budget use.

Digital Marketing Specialist at Webeteer Technologies

July 31, 2022 - July 14, 2025

Acted as primary strategist and execution lead for paid and organic marketing campaigns. Managed performance tracking and reporting, delivering 11,000+ monthly website visitors and tripled revenue through SEO and PPC. Led content creation by managing a team of writers and designers, built retargeting campaigns that increased conversions by 300%, and implemented A/B SEO testing to improve keyword rankings by 29%.

Social Media Manager at HHM / Inetscreen

October 31, 2021 - July 14, 2025

Developed and managed engaging social content across platforms, achieving a 43% average ROI from paid media campaigns. Built an SEO blog increasing organic visitors significantly and managed a cross-functional team of marketers and contractors. Established A/B testing protocols that improved campaign results by 56%.

Digital Marketing Executive at Relient Group

January 31, 2029 - July 14, 2025

Improved landing page conversion rates by 28% using A/B testing, increased site traffic by 82% through targeted keywords and backlink strategies, and boosted website speed by 34% with on-page optimization. Tracked and presented weekly KPI reports to executives.

Digital Marketing Intern at IPCS

December 31, 2016 - July 14, 2025

Supported social media and email campaigns with content creation and scheduling. Increased blog traffic by 72% through SEO keyword integration and recommended content improvements using Google Search Console data.

Deputy Manager – Digital Marketing at Muthoot Institute of Technology & Science & Sanskara School

July 1, 2025 - August 16, 2025

Led the planning, execution, and optimization of paid social campaigns across Meta, Google Ads, and YouTube. Developed strategic media plans aligned with admissions goals and managed large advertising budgets to maximize efficiency and ROI. Built strong stakeholder relationships and led strategy discussions, collaborating with creative and admissions teams to ensure cohesive delivery. Mentored a junior marketing executive and continuously monitored trends and competitors to adjust strategies proactively. Delivered over 2,000 leads and 360 admissions for Sanskara School resulting in a ₹3.6Cr return on ₹16L ad spend, and generated 2,400+ leads and 300 conversions for MITS using ₹2L ad spend.

Digital Marketing Specialist at Webeteer Technologies (HQ: Canada)

July 1, 2022 - August 16, 2025

Acted as primary strategist and execution lead for paid and organic marketing campaigns, overseeing performance tracking and reporting using Meta Ads Manager and Google Ads Manager. Delivered 11,000+ monthly website visitors and tripled revenue through SEO and PPC. Developed over 275 blog outlines and led a team of content writers and designers. Built retargeting campaigns that increased paid conversions by 300% and implemented A/B SEO testing improving keyword rankings by 29%. Collaborated closely with internal design and content teams for creative alignment.

Social Media Manager at HHM/Inetscreen

October 1, 2021 - August 16, 2025

Developed and managed engaging social content across platforms, delivering an average 43% ROI from paid media campaigns. Built an SEO blog that scaled organic visitors from 800 to 5,000 monthly. Managed a cross-functional team of 11 marketers and contractors. Established A/B testing protocols improving campaign results by 56%.

Digital Marketing Executive at Relient Group

January 1, 2023 - August 16, 2025

Improved landing page conversion rates by 28% through A/B testing and increased site traffic by 82% through targeted keyword and backlink strategies. Boosted website speed by 34% via on-page optimization and media management. Tracked and presented weekly KPI reports to the executive team.

Digital Marketing Intern at IPCS

December 1, 2016 - August 16, 2025

Supported social media and email campaigns with content creation and scheduling. Boosted blog traffic by 72% through SEO keyword integration and recommended improvements to underperforming content using Google Search Console data. Acquired basic SEO skills.