Joseph Kuriachan

Improved landing page conversion rates by 28% using A/B testing, increased site traffic by 82% through targeted keywords and backlink strategies, and boosted website speed by 34% with on-page optimization. Tracked and presented weekly KPI reports to executives.

Led the planning, execution, and optimization of paid social campaigns across Meta, Google Ads, and YouTube. Managed large advertising budgets with a focus on ROI, created proposals, monitored campaign performance, and reported results. Developed strategic media plans aligned with admissions goals, collaborated with creative and admissions teams, and mentored junior marketing staff. Delivered significant lead generation and admissions results with effective budget use.

Led the planning, execution, and optimization of paid social campaigns across Meta, Google Ads, and YouTube. Developed strategic media plans aligned with admissions goals and managed large advertising budgets to maximize efficiency and ROI. Built strong stakeholder relationships and led strategy discussions, collaborating with creative and admissions teams to ensure cohesive delivery. Mentored a junior marketing executive and continuously monitored trends and competitors to adjust strategies proactively. Delivered over 2,000 leads and 360 admissions for Sanskara School resulting in a ₹3.6Cr return on ₹16L ad spend, and generated 2,400+ leads and 300 conversions for MITS using ₹2L ad spend.