Available to hire
Hi, I’m Joana! With a strong background in marketing and social media management, I specialize in creating compelling content and developing effective employer branding strategies. I’ve had the opportunity to work on projects that combine creativity with cutting-edge technology, like AI-powered automation for project references and sustainability communication.
I enjoy collaborating closely with teams across sales, design, and communications to drive engagement and help brands grow their online presence. Outside of work, I am passionate about design and storytelling, always looking for new ways to connect with audiences and make an impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
German
Beginner
Work Experience
Marketing and Social Media Manager at Seedbox.AI
March 1, 2025 - PresentDeveloped and distributed press releases, authored key messaging for media campaigns, facilitated press briefings and interviews, and secured media coverage to enhance brand visibility. Created targeted marketing materials and case studies supporting lead generation campaigns across LinkedIn, email, and paid ads. Contributed to a comprehensive website revamp to align with new sales offerings. Led initiatives to boost Seedbox’s employer brand through storytelling, social media campaigns, and executive branding, resulting in a 40% increase in engagement. Collaborated on Climate Nuts initiatives to promote AI-driven sustainability, producing an annual impact report and managing updated visual identity materials. Supported co-branded content and engagement through national associations like the KI Bundesverband.
Employer Branding and Marketing Manager at KI professionals GmbH, Stuttgart
March 1, 2025 - July 14, 2025Developed a fully AI-powered automation process for the collection and packaging of project references, streamlining content creation and improving efficiency. Created brand identity for the sister company from scratch, ensuring a cohesive brand image. Built and executed a comprehensive employer branding strategy enhancing reputation as an employer of choice. Successfully organized and coordinated audits and award participation, positioning the company as a leader in employee satisfaction. Designed and implemented social media, sales, and recruiting marketing strategies. Executed and optimized paid advertising campaigns across LinkedIn and Meta platforms. Created and executed social media strategies leading to a 54% LinkedIn followers increase in 2024. Collaborated with sales to develop compelling sales materials. Organized events including collaborations with Innovative Women and internal company events.
Marketing Expert at META, Lisbon
January 31, 2022 - July 14, 2025Assisted businesses in the UK and Nordic countries to achieve marketing objectives through targeted ads on Facebook, Instagram, and other Meta platforms. Managed a portfolio of over 200 accounts, collaborating with decision-makers. Specialized in Ads Manager to create, monitor, and optimize campaigns driving significant client results.
Social Media Manager at Freelance, Lisbon/ Rio de Janeiro/ Stuttgart
October 31, 2022 - July 14, 2025Managed social media presence and designed assets for multiple clients across Lisbon, Rio de Janeiro, and the UK on platforms including Instagram, LinkedIn, Meta, and TikTok. Developed and executed marketing campaigns using email, META ads, and Google ads tailored to client needs. Analyzed and optimized client websites to improve user experience and engagement.
Account Manager at Reddit, Lisbon
August 31, 2022 - July 14, 2025Crafted and executed marketing strategies on Reddit to drive engagement and brand growth. Advised businesses on community building and organic communication. Managed a portfolio of over 50 high-value accounts across the EMEA region, ensuring optimal client satisfaction and campaign performance. Utilized data analysis and Salesforce tools to optimize campaigns and provide insights.
Recruiting and Employer Branding Manager at KI professionals GmbH, Stuttgart
June 1, 2023 - July 14, 2025Organized career fairs and company social events. Managed ATS and end-to-end recruitment processes. Created and optimized paid job ads. Developed social media strategies achieving a 172.7% LinkedIn follower growth. Redesigned corporate identity and website aligned with brand strategy, including CI merchandising.
Marketing and Social Media Manager at Seedbox.AI
March 1, 2025 - PresentDeveloped and distributed press releases, authored key messaging for media campaigns, facilitated press briefings and interviews, and secured media coverage to enhance brand visibility. Created targeted marketing materials and case studies supporting lead generation campaigns across LinkedIn, email, and paid ads. Led initiatives to boost Seedbox’s employer brand through storytelling, social media campaigns, and executive branding, resulting in a 40% increase in engagement. Collaborated on sustainability initiatives including producing an annual impact report and managing updated visual identity materials. Supported co-branded content and engagement through national associations.
Employer Branding and Marketing Manager at KI professionals GmbH, Stuttgart
March 1, 2025 - July 14, 2025Developed a fully AI-powered automation process for project references improving efficiency. Created brand identity for sister company from scratch aligning with corporate vision. Built and executed comprehensive employer branding strategy enhancing company reputation. Organized audits and award participation positioning company as leader in employee satisfaction. Designed and implemented social media, sales, and recruiting marketing strategies driving brand visibility. Executed paid advertising campaigns across LinkedIn and Meta. Managed content production, video editing, photography, and design for social media achieving 54% LinkedIn follower increase in 2024. Collaborated with sales to produce compelling materials. Organized events including collaboration with Innovative Women.
Marketing Expert at META, Lisbon
January 31, 2022 - July 14, 2025Assisted UK and Nordic businesses in achieving marketing goals via targeted ads on Meta platforms. Managed portfolio of over 200 accounts working closely with decision-makers to ensure successful campaigns. Specialized in Ads Manager to create, monitor, and optimize ads driving significant client results.
Social Media Manager at Freelance
October 31, 2022 - July 14, 2025Managed social media presence for clients in Lisbon, Rio de Janeiro, and the UK including asset design for Instagram, LinkedIn, Meta, and TikTok. Developed and executed marketing campaigns through email, META ads, and Google ads tailored to client needs. Analyzed and improved client websites with optimized UX and call-to-action landing pages boosting engagement and conversions.
Account Manager at Reddit, Lisbon
August 31, 2022 - July 14, 2025Crafted and executed strategic marketing tailored for Reddit platform to drive engagement and brand growth. Advised on community building and organic communication strengthening audience connections. Managed portfolio of 50+ high-value clients across EMEA ensuring client satisfaction and campaign performance. Utilized data analysis and Salesforce tools to optimize campaigns and deliver actionable insights.
Recruiting and Employer Branding Manager at KI professionals GmbH, Stuttgart
June 1, 2023 - July 14, 2025Organized career fairs and company social events managing all logistics and print materials. Managed Applicant Tracking System and recruitment processes ensuring smooth hiring. Created and optimized paid job ads across KI Group. Developed social media strategies and designs leading to 172.7% growth in LinkedIn followers. Redesigned corporate identity and website with related merchandising aligning to brand strategy.
Marketing and Social Media Manager at Seedbox.AI
March 1, 2025 - PresentDeveloped and distributed press releases, authored key messaging for media campaigns, facilitated press briefings and interviews, and secured media coverage to enhance brand visibility. Created targeted marketing materials and case studies supporting lead generation campaigns across LinkedIn, email, and paid ads. Contributed to a comprehensive website revamp to align with new sales offerings. Led initiatives to boost Seedbox’s employer brand through storytelling, social media campaigns, and executive branding, resulting in a 40% increase in engagement. Collaborated on Climate Nuts initiatives to promote AI-driven sustainability, including producing an annual impact report and managing updated visual identity materials. Supported co-branded content and engagement through national associations like the KI Bundesverband.
Employer Branding and Marketing Manager at KI professionals GmbH, Stuttgart
March 1, 2025 - July 14, 2025Developed a fully AI-powered automation process for the collection and packaging of project references, streamlining content creation and improving efficiency. Created the brand identity for the sister company from scratch and continuously updated corporate identity materials ensuring brand consistency. Built and executed comprehensive employer branding strategy enhancing the company’s reputation. Successfully organized audits and participation in awards like 'Great Place to Work' and Focus Award, positioning the company as a recognized leader in workplace excellence. Designed and implemented social media, sales, and recruiting marketing strategies driving brand visibility. Executed and optimized paid advertising campaigns across LinkedIn and Meta platforms. Created and executed social media strategies including content production, video editing, photography, and design achieving a 54% increase in LinkedIn followers in 2024. Collaborated with the sales team to develop compelling sale
Marketing Expert at META, Lisbon
January 31, 2022 - July 14, 2025Assisted businesses in the UK and Nordic countries in achieving marketing objectives through targeted ads on Facebook, Instagram, and other Meta platforms. Managed a diverse portfolio of over 200 accounts, collaborating with decision-makers to ensure successful ad campaigns. Specialized in using Ads Manager to create, monitor, and optimize campaigns driving significant results.
Social Media Manager at Freelance, Lisbon/ Rio de Janeiro/ Stuttgart
October 31, 2022 - July 14, 2025Managed social media presence for multiple clients across Lisbon, Rio de Janeiro, and the UK, including designing social media assets to enhance brand identity on Instagram, LinkedIn, Meta, and TikTok. Developed and executed marketing campaigns through email, META ads, and Google ads tailored to client needs. Analyzed client websites to improve user experience and designed website assets to boost engagement and conversions.
Account Manager at Reddit, Lisbon
August 31, 2022 - July 14, 2025Crafted and executed marketing strategies tailored to clients on Reddit platform focusing on engagement and brand growth. Advised businesses on creating communities and organic communication for authentic audience connections. Managed over 50 high-value accounts across EMEA, ensuring optimal client satisfaction and campaign performance. Utilized data analysis and Salesforce tools to optimize campaign outcomes.
Recruiting and Employer Branding Manager at KI professionals GmbH, Stuttgart
June 1, 2023 - July 14, 2025Organized career fairs handling print materials, job ads, and booth decoration. Coordinated internal social events. Managed ATS and end-to-end recruitment process ensuring smooth hiring. Created and optimized paid job ads for companies within the KI Group. Developed social media strategies and content achieving 172.7% growth in LinkedIn followers. Redesigned corporate identity and website aligned to evolving brand strategy and designed merchandising.
Marketing and Social Media Manager at Seedbox.AI
March 1, 2025 - PresentDeveloped and distributed press releases, authored key messaging for media campaigns, facilitated press briefings and interviews, and secured media coverage to enhance brand visibility. Created targeted marketing materials and case studies supporting lead generation campaigns across LinkedIn, email, and paid ads, contributing to a comprehensive website revamp. Led initiatives to boost Seedbox’s employer brand through storytelling, social media campaigns, and executive branding, resulting in a 40% increase in engagement. Collaborated on Climate Nuts initiatives to promote AI-driven sustainability, including producing an annual impact report and managing updated visual identity materials. Supported co-branded content and engagement through national associations like the KI Bundesverband.
Employer Branding and Marketing Manager at KI professionals GmbH, Stuttgart
March 1, 2025 - July 14, 2025Developed a fully AI-powered automation process for collecting and packaging project references, streamlining content creation and improving efficiency. Created brand identity for the sister company from scratch and continuously updated corporate identity materials including website design, merchandising, and print design to ensure brand consistency. Built and executed employer branding strategies to improve company reputation and organized participation in awards like 'Great Place to Work' and Focus Award for 'Employee of the Year.' Designed and implemented social media, sales, and recruiting marketing strategies, executed paid advertising campaigns on LinkedIn and Meta platforms, and created content and social media designs achieving a 54% increase in LinkedIn followers in 2024. Collaborated with sales team to develop sales materials and managed events including collaborations with Innovative Women.
Marketing Expert at META, Lisbon
January 31, 2022 - July 14, 2025Assisted businesses in the UK and Nordic countries with targeted ads on Facebook, Instagram, and other Meta platforms. Managed a portfolio of over 200 accounts, working closely with decision-makers to ensure successful ad campaigns. Specialized in using Ads Manager to create, monitor, and optimize advertising campaigns driving significant results for clients.
Social Media Manager at Freelance
October 31, 2022 - July 14, 2025Managed social media presence for multiple clients across Lisbon, Rio de Janeiro, and the UK, designing social media assets to enhance brand identity on Instagram, LinkedIn, Meta, and TikTok. Developed and executed extensive marketing campaigns through email, META ads, and native Google ads tailored to client needs. Analyzed client websites to improve user experiences and designed website assets including call-to-action landing pages that boosted engagement and conversions.
Account Manager at Reddit, Lisbon
August 31, 2022 - July 14, 2025Crafted and executed marketing strategies tailored to clients' needs on the Reddit platform, focusing on engagement and brand growth. Advised businesses on creating thriving communities and structuring organic communication. Managed a portfolio of over 50 high-value accounts across the EMEA region, ensuring optimal client satisfaction and campaign performance. Utilized data analysis and Salesforce tools to optimize campaigns and provide actionable insights.
Recruiting and Employer Branding Manager at KI professionals GmbH, Stuttgart
June 1, 2023 - July 14, 2025Organized career fairs including print materials, job ads, and booth decoration. Coordinated internal social events fostering a positive work environment. Managed ATS and the end-to-end recruitment process to ensure smooth hiring. Created and optimized paid job ads for several companies within the KI Group GmbH. Developed and implemented social media strategies and branding that achieved 172.7% growth in LinkedIn followers. Redesigned corporate identity and website aligning with evolving brand strategy, also designed CI merchandising.
Education
B.Sc Anthropology at Universidade de Lisboa
January 1, 2019 - December 31, 2020B.Sc at Universidade de Lisboa
January 1, 2019 - December 31, 2020B.Sc at Universidade de Lisboa
January 1, 2019 - December 31, 2020B.Sc at Universidade de Lisboa
January 1, 2019 - December 31, 2020Qualifications
Certified in Digital Marketing Principles
January 1, 2019 - December 31, 2019LinkedIn Content and Creative Design
January 11, 2030 - July 14, 2025Marketing Solutions Fundamentals
January 11, 2030 - July 14, 2025Marketing Strategy
January 11, 2030 - July 14, 2025HubSpot Academy Content Marketing
January 11, 2030 - July 14, 2025Social Media Marketing
January 11, 2030 - July 14, 2025Google Atelier Digital Certificate in Digital Marketing Principles
January 1, 2020 - December 31, 2020LinkedIn Content and Creative Design Certification
January 1, 2022 - December 31, 2022LinkedIn Marketing Solutions Fundamentals Certification
January 1, 2022 - December 31, 2022LinkedIn Marketing Strategy Certification
January 1, 2022 - December 31, 2022HubSpot Academy Content Marketing Certification
January 1, 2022 - December 31, 2022HubSpot Academy Social Media Marketing Certification
January 1, 2022 - December 31, 2022Google Atelier Digital Certified in Digital Marketing Principles
January 1, 2020 - December 31, 2020HubSpot Marketing Solutions Fundamentals
January 1, 2022 - December 31, 2022HubSpot Content Marketing Certification
January 1, 2022 - December 31, 2022HubSpot Social Media Marketing Certification
January 1, 2022 - December 31, 2022Certified in Digital Marketing Principles
January 1, 2020 - December 31, 2020Marketing Solutions Fundamentals
January 11, 2030 - July 14, 2025LinkedIn Content and Creative Design
January 11, 2030 - July 14, 2025HubSpot Academy Content Marketing
January 11, 2030 - July 14, 2025Social Media Marketing
January 11, 2030 - July 14, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Telecommunications, Other, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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