Diane Lees

Available to hire

I am an experienced 2D Game Artist passionate about creating high-quality 2D assets and user interfaces for online and mobile-first games.

About

I am an experienced 2D Game Artist passionate about creating high-quality 2D assets and user interfaces for online and mobile-first games. With extensive skills in UI/UX design, game art, and animation, I collaborate closely with cross-functional teams to deliver engaging, user-centered game experiences optimized for mobile and web platforms. I enjoy leading projects and mentoring teams to produce polished, stylized game visuals.

My background spans art direction, freelance UI/UX design, and team leadership roles in gaming companies. I’m proficient with the Adobe Creative Suite, Esoteric Spine, and am currently enhancing my skills in Figma and Unity. I love working on free-to-play mobile games where player engagement and creative asset production are at the core of what I do.

  • Joined July 2025

Industry experience

  • Gaming
  • Media & Entertainment
  • Software & Internet

Projects · 6

logo graphicdesigner illustrator wordgame userinterface digitalpainting ux photoshop figma unity branding illustration casual game

  • Artist

logo graphicdesigner illustrator designer slot gameartist 2dgameart photoshop illustrater aftereffects 2dspineanimation backgroundart unity

  • Animator
  • Art Director
  • Illustrator

logo graphicdesigner illustrator photoshop illustrator aftereffects 2dspine unity illustration ui userinterface 2D 2D animation art director character illustration

  • Artist

Work experience· 7 roles

UI and UX Designer Freelance · Blue Squid StudiosSep 2024 – Present · 2 yrs 3 mos

Leading the UI Design and branding for a UK based online lottery platform.

Art Director · Gaming RealmsJan 2024 – Jul 2025 · 1 yr 7 mos

Designed and maintained high-quality, stylised UI/UX assets for online games, ensuring alignment with style guides and adapting to evolving artistic directions. Collaborated with developers and designers to optimise asset integration for mobile and web platforms. Produced user-friendly interfaces focused on accessibility and engagement. Created in-game assets including icons, backgrounds, and animations for multiple titles. Managed in-house and outsourced art production, creating concept art and promotional materials.

Head of Design · Gaming RealmsJan 2021 – Jul 2025 · 4 yrs 7 mos

Managed a team of 7 designers, mentoring junior artists and enhancing team productivity. Led art direction for top-performing Slingo titles, improving player retention. Developed workflows to reduce production times while maintaining quality. Produced art and animations for various Slingo and slot games. Directed branding and visual design for Slingo Originals' website and LinkedIn presence.

Senior 2D Game Artist · Gaming Realms LondonJan 2016 – Jul 2025 · 9 yrs 7 mos
Senior Social Game Artist and Graphic Designer · BeJig LondonJul 2013 – Jul 2025 · 12 yrs 1 mo
Lead Designer · Playtech LondonFeb 2012 – Jul 2025 · 13 yrs 6 mos
2D Slot Game Artist/Graphic Designer · Virtue Fusion/Playtech LondonApr 2011 – Jul 2025 · 14 yrs 4 mos

Education

MA · City University, London2000
BA · KIAD, Maidstone, UK1991 – 1994

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