I am an experienced 2D Game Artist passionate about creating high-quality 2D assets and user interfaces for online and mobile-first games. With extensive skills in UI/UX design, game art, and animation, I collaborate closely with cross-functional teams to deliver engaging, user-centered game experiences optimized for mobile and web platforms. I enjoy leading projects and mentoring teams to produce polished, stylized game visuals. My background spans art direction, freelance UI/UX design, and team leadership roles in gaming companies. I'm proficient with the Adobe Creative Suite, Esoteric Spine, and am currently enhancing my skills in Figma and Unity. I love working on free-to-play mobile games where player engagement and creative asset production are at the core of what I do.…

Diane Lees

I am an experienced 2D Game Artist passionate about creating high-quality 2D assets and user interfaces for online and mobile-first games. With extensive skills in UI/UX design, game art, and animation, I collaborate closely with cross-functional teams to deliver engaging, user-centered game experiences optimized for mobile and web platforms. I enjoy leading projects and mentoring teams to produce polished, stylized game visuals. My background spans art direction, freelance UI/UX design, and team leadership roles in gaming companies. I'm proficient with the Adobe Creative Suite, Esoteric Spine, and am currently enhancing my skills in Figma and Unity. I love working on free-to-play mobile games where player engagement and creative asset production are at the core of what I do.…

Available to hire

I am an experienced 2D Game Artist passionate about creating high-quality 2D assets and user interfaces for online and mobile-first games. With extensive skills in UI/UX design, game art, and animation, I collaborate closely with cross-functional teams to deliver engaging, user-centered game experiences optimized for mobile and web platforms. I enjoy leading projects and mentoring teams to produce polished, stylized game visuals.

My background spans art direction, freelance UI/UX design, and team leadership roles in gaming companies. I’m proficient with the Adobe Creative Suite, Esoteric Spine, and am currently enhancing my skills in Figma and Unity. I love working on free-to-play mobile games where player engagement and creative asset production are at the core of what I do.

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Skills

Experience Level

Artwork
Expert
Logo
Expert
Icon
Expert
Banner
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
UI
Expert
Branding
Expert
Flyer
Expert
Game Design
Expert
Illustration
Expert
Greetings Card
Expert
Brochure
Expert
Animation
Expert
Adobe After Effects
Expert
App Design
Expert
Adobe InDesign
Expert
Adobe Animate
Expert
Adobe Premiere Pro
Expert
Audacity
Intermediate
Unity
Intermediate
Figma
Intermediate
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Language

English
Fluent

Work Experience

UI and UX Designer Freelance at Blue Squid Studios
September 1, 2024 - Present
Leading the UI Design and branding for a UK based online lottery platform.
Art Director at Gaming Realms
January 1, 2024 - July 14, 2025
Designed and maintained high-quality, stylised UI/UX assets for online games, ensuring alignment with style guides and adapting to evolving artistic directions. Collaborated with developers and designers to optimise asset integration for mobile and web platforms. Produced user-friendly interfaces focused on accessibility and engagement. Created in-game assets including icons, backgrounds, and animations for multiple titles. Managed in-house and outsourced art production, creating concept art and promotional materials.
Head of Design at Gaming Realms
January 1, 2021 - July 14, 2025
Managed a team of 7 designers, mentoring junior artists and enhancing team productivity. Led art direction for top-performing Slingo titles, improving player retention. Developed workflows to reduce production times while maintaining quality. Produced art and animations for various Slingo and slot games. Directed branding and visual design for Slingo Originals' website and LinkedIn presence.
Senior 2D Game Artist at Gaming Realms London
January 1, 2016 - July 14, 2025
Created UI, banners, and promotional material for casino platforms. Designed and animated daily bonus features and promotional assets. Developed assets and animations for initial Slingo games and related titles.
Senior Social Game Artist and Graphic Designer at BeJig London
July 1, 2013 - July 14, 2025
Designed user interfaces, art, and animations for social casino games, focusing on interactive features to boost engagement. Produced assets for daily rewards, leaderboards, and milestone achievements. Created promotional materials including email newsletters and Facebook posts.
Lead Designer at Playtech London
February 1, 2012 - July 14, 2025
Directed the creative design of the Gala Bingo client, contributed to wireframing and process flow development. Illustrated detailed icons and managed workflows. Mentored colleagues in design practices.
2D Slot Game Artist/Graphic Designer at Virtue Fusion/Playtech London
April 1, 2011 - July 14, 2025
Designed and animated characters, stylised UI assets, icons and backgrounds for slot games. Created logos, flash banners, and promotional materials for various campaigns. Worked with programming teams to develop new game features. Committed graphics and managed live updates.

Education

MA at City University, London
January 1, 2000 - December 31, 2000
BA at KIAD, Maidstone, UK
September 1, 1991 - July 30, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet
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