Available to hire
I am a creative and driven graduate, having studied Business and International Relations at Aston University. I am keen to gain new experiences within the business and creative areas of the Web3, fashion and music industries, building on some experience I have already gained, as I seek to develop a career within these industries.
I have founded Koi Club Apparel and held senior social media roles for brands like 1664 Blanc, San Miguel, Diageo, The Sandbox, and Horizon Union. I am passionate about blending culture, technology and community, with hands-on experience in content creation, marketing, and community building across Web3 and entertainment spaces.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Korean
Beginner
Panjabi, Punjabi
Beginner
Work Experience
Founder at Koi Club Apparel
February 1, 2025 - PresentFounded a Japanese-inspired clothing company. Responsibilities include content creation, social media management, website maintenance, marketing, budget management, and apparel design.
Social Media Account Manager at Full Fat Agency
December 31, 2024 - July 14, 2025Managed day-to-day client communications for accounts including 1664 Blanc and San Miguel. Led and executed a range of paid and organic social activity. Project-managed a team of executives, creatives, and community support to achieve client goals. Monitored and analysed stats against KPIs to optimise activity.
Social Media Manager at Inside Ideas Group / Oliver Agency
December 31, 2023 - July 14, 2025Oversaw and executed day-to-day organic and paid social campaigns for Diageo brand accounts including Smirnoff, Johnnie Walker, Tanqueray, Gordons and Chase. Collaborated with high-profile partners. Built audience-specific strategies to improve engagement. Led two direct reports and coordinated with paid social agencies. Used Sprinklr for paid ads and reporting.
Social Media Manager at Kairos Group (Kairos Media)
October 31, 2022 - July 14, 2025Managed and built communities for The Sandbox and Horizon Union gaming accounts using Twitter, TikTok, Reddit, Discord and Instagram. Grew The Sandbox Twitter account substantially. Created and implemented NFT, DeFi, and gaming marketing plans. Executed monthly activations to increase awareness. Collaborated with internal marketing teams.
Community and Marketing Manager at Fruitful Labs/Love Boat Exchange
August 31, 2021 - July 14, 2025Created and implemented blockchain marketing plans in DeFi, NFT, and crypto spaces. Managed communities on Discord, Telegram, Twitter, and Medium. Wrote protocol-related articles. Performed daily crypto market analysis and competitor analysis. Created internal guides and oversaw copywriting efforts.
Marketing Executive at Verso
March 31, 2021 - July 14, 2025Managed social media content and campaigns for Hideout Festival and Nova Batida Festival. Created posts and mailers, liaised with artist management and PR agencies. Used Google Analytics and SurveyMonkey for tracking and feedback. Produced blogs and media reports. Coordinated on-site content creation and communication.
Social Media Executive at Pitch Marketing Group
March 31, 2019 - July 14, 2025Executed social media tasks supporting marketing campaigns.
Social Media Intern at New Era Europe
May 31, 2018 - July 14, 2025Assisted with social media activities and account management.
Founder at Koi Club Apparel
February 1, 2025 - PresentFounded a Japanese-inspired clothing company responsible for content creation, social media management, website maintenance, marketing, budget management, and apparel design.
Social Media Account Manager (Contract/Freelance) at Full Fat Agency
December 31, 2024 - August 28, 2025Managed key accounts (1664 Blanc and San Miguel) including client communications and led a team of executives, creatives, and community support. Executed paid and organic social activities and analysed KPIs for optimisation.
Social Media Manager at Inside Ideas Group / Oliver Agency
December 31, 2023 - August 28, 2025Managed social campaigns for Diageo brands including Smirnoff, Johnnie Walker, Tanqueray, Gordons, and Chase. Worked with collaborators to build targeted brand strategies and analysed campaign data. Led two direct reports and collaborated with social agencies using Sprinklr.
Social Media Manager at Kairos Group (Kairos Media)
October 31, 2022 - August 28, 2025Managed gaming and crypto social media accounts like The Sandbox and Horizon Union. Grew The Sandbox Twitter followers from 180,000 to over 1,000,000 in 7 months. Created marketing plans for NFTs, DeFi, and gaming content and executed monthly activations.
Community and Marketing Manager at Fruitful Labs/Love Boat Exchange
August 31, 2021 - August 28, 2025Implemented marketing plans in blockchain, DeFi, and NFT spaces. Managed communities on Discord, Telegram, Twitter, and Medium. Conducted market and competitor analysis and oversaw copywriting efforts for social media and articles.
Marketing Executive at Verso
March 31, 2021 - August 28, 2025Managed music festival accounts (Hideout Festival, Nova Batida Festival) through social media content creation, mailers, and liaising with artists and PR agencies. Used Google Analytics and SurveyMonkey for reporting and feedback gathering.
Social Media Executive at Pitch Marketing Group
March 31, 2019 - August 28, 2025Handled social media tasks, details unspecified.
Social Media Intern at New Era Europe
May 31, 2018 - August 28, 2025Assisted with social media related tasks and campaigns.
Founder at Koi Club Apparel
February 1, 2025 - PresentFounded a Japanese-inspired clothing company. Responsibilities include content creation, social media management, website maintenance, marketing, budget management and apparel design.
Social Media Account Manager at Full Fat Agency (Contract/Freelance)
December 1, 2024 - September 17, 2025Managed day-to-day client communications for 1664 Blanc and San Miguel; led and executed paid and organic social activity; project-managed a team of executives, creatives and community support; monitored KPIs to optimise activity.
Social Media Manager at Inside Ideas Group / Oliver Agency
December 1, 2023 - September 17, 2025Oversee day-to-day organic and paid campaigns for Diageo brands including Smirnoff, Johnnie Walker, Tanqueray, Gordons and Chase; built targeted strategy; analysed statistics to optimise campaigns; managed 2 direct reports; collaborated with paid social agencies; used Sprinklr to oversee paid ads and reports.
Social Media Manager at Kairos Group (Kairos Media)
October 1, 2022 - September 17, 2025Worked on The Sandbox and Horizon Union; built communities across Twitter, TikTok, Reddit, Discord and Instagram; grew The Sandbox main Twitter from 180,000 to 1,000,000 followers in 7 months; created marketing plans relating to NFTs, DeFi and gaming content; monthly activations; liaised with internal marketing teams.
Community and Marketing Manager at Fruitful Labs/Love Boat Exchange
August 1, 2021 - September 17, 2025Created and implemented blockchain-related marketing plans within the DeFi, NFT and crypto space; built communities on Discord, Telegram, Twitter and Medium; wrote articles for Medium; conducted daily market analysis and competitor analysis; created internal social media guidelines; oversaw copywriting for posts and articles.
Marketing Executive at Verso
March 1, 2021 - September 17, 2025Worked on two music festival accounts; created daily social posts; liaised with artist management and record labels over track usage; coordinated with PR/advertising agencies; produced content; used Google Analytics and created annual blogs/reports.
Social Media Executive at Pitch Marketing Group
March 1, 2019 - September 17, 2025Managed social media activities and campaigns for clients; contributed to account growth and engagement strategies.
Social Media Intern at New Era Europe
May 1, 2018 - September 17, 2025Supported social media initiatives; assisted with content creation and scheduling; gained exposure to digital marketing workflows.
Education
Bachelors of Business at Drexel University
September 1, 2018 - June 30, 2019Bachelors of Business and International Relations at Aston University
September 1, 2015 - June 30, 2019Bachelors of Business and International Relations at Aston University
January 11, 2030 - August 28, 2025Bachelors of Business at Drexel University
January 11, 2030 - August 28, 2025Bachelor of Business and International Relations at Aston University
January 11, 2030 - September 17, 2025Bachelor of Business at Drexel University
January 11, 2030 - September 17, 2025Qualifications
120-hour TEFL Course
January 11, 2030 - July 14, 2025120-hour TEFL Course
January 11, 2030 - August 28, 2025120-hour TEFL Course
January 11, 2030 - August 28, 2025120-hour TEFL Course
January 11, 2030 - September 17, 2025120-hour TEFL Course
January 11, 2030 - September 17, 2025Industry Experience
Media & Entertainment, Retail, Gaming, Financial Services, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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