Fitness and Wellbeing
Ema Staraite
Published
Branding, Web & Product Design
We worked with Liforce, a health and fitness brand, to bring their vision to life from the ground up — developing a bold and performance-driven identity for their product line, starting with Creatine Gummies.
Our work began with crafting a logo that embodies vitality, energy, and simplicity — aligning with Liforce’s mission to support active lifestyles through smart supplementation. From there, we built out a clean and modern brand identity system that feels both athletic and approachable, appealing to gym-goers and wellness enthusiasts alike.
Brand Identity
Logo Design
Web Design
Product Design
For the product design, we created eye-catching packaging that communicates the benefits clearly while standing out on shelves and digital storefronts. Strong typography, vibrant colors, and custom iconography were used to highlight the product’s core advantages: Strength, Brain Health, and Recovery. This project brought together strategy, aesthetics, and functionality to launch Liforce as a credible and competitive player in the health supplement space.