Ema Staraite

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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers.

About

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.


Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

Industry experience

  • Financial Services
  • Healthcare
  • Professional Services
  • Real Estate & Construction

Projects · 4

For Yamama, a vibrant Mediterranean restaurant, I developed and executed a complete social media strategy aimed at increasing brand awareness, driving footfall, and showcasing the restaurant’s authentic dishes.

The project included:

Content Creation: Curated and designed engaging photo and video content — from mouth-watering food shots and chef highlights to behind-the-scenes clips and customer moments.

Social Media Strategy: Established a consistent posting schedule across Instagram, Facebook, and TikTok, focusing on storytelling, local community engagement, and seasonal promotions.

Brand Aesthetic: Defined a warm, appetising visual identity that reflected the restaurant’s Mediterranean roots through cohesive colour palettes and typography.

Community Engagement: Managed comments, messages, and collaborations with local food influencers to grow organic reach.

Campaigns: Launched targeted social media campaigns to promote new menu items, weekend events, and delivery partnerships.

Result: Increased online engagement, improved brand recognition within the local area, and boosted in-restaurant visits through visually rich, authentic storytelling.

Branding, Web & Product Design

We worked with Liforce, a health and fitness brand, to bring their vision to life from the ground up — developing a bold and performance-driven identity for their product line, starting with Creatine Gummies.

Our work began with crafting a logo that embodies vitality, energy, and simplicity — aligning with Liforce’s mission to support active lifestyles through smart supplementation. From there, we built out a clean and modern brand identity system that feels both athletic and approachable, appealing to gym-goers and wellness enthusiasts alike.

Brand Identity
Logo Design
Web Design
Product Design

For the product design, we created eye-catching packaging that communicates the benefits clearly while standing out on shelves and digital storefronts. Strong typography, vibrant colors, and custom iconography were used to highlight the product’s core advantages: Strength, Brain Health, and Recovery. This project brought together strategy, aesthetics, and functionality to launch Liforce as a credible and competitive player in the health supplement space.

  • Brand Strategist

We partnered with SAF Solutions, a finance brand, to refresh their digital presence and bring their website up to modern design standards. The original site lacked visual impact and didn’t reflect the professionalism or trustworthiness needed in the financial services sector.

Our redesign focused on creating a clean, contemporary look that feels both approachable and credible. We introduced a refined color palette, sharp typography, and a minimalist layout to give the brand a more polished and trustworthy appearance. The improved structure also ensures smoother user journeys for both existing clients and potential leads.

Modern Visual Design
Mobile-Responsive Layout
UI/UX Refresh
Financial Brand Positioning
CMS Setup & Content Management
Accessibility Improvements

The website was made fully responsive, mobile-optimised, and equipped with an intuitive CMS — allowing the SAF Solutions team to easily manage their content. The result is a modern, professional platform that builds confidence with visitors and positions SAF Solutions as a forward-thinking player in the finance space.

To support ModuleCo Healthcare’s mission of delivering cutting-edge modular healthcare solutions, we redesigned their website from the ground up. The goal was to create a faster, cleaner, and more intuitive digital experience that better represents their innovative services and connects with their NHS audience.

The redesign involved a full UX/UI overhaul, modern visual branding, streamlined navigation, and mobile-first responsiveness. We integrated clear pathways for different user types – including healthcare professionals, estates teams, and partners – while placing a strong focus on performance, accessibility, and lead generation.

Full Website Redesign
Improved Content Management
Expanded Service Pages
Stronger Brand Identity
Performance & Accessibility
Mobile-First Design

A major milestone in this project was migrating the website from an outdated Joomla platform to a fully custom-built WordPress site. This transition allowed for greater flexibility, improved content management, and enhanced performance — setting the foundation for a future-proof digital presence. We also significantly expanded the site’s structure to include new pages and service areas that were previously missing, such as: Maintenance Services; Manufacturing & Modular Build Process; Surgical Hubs and Modular Car Parks. These additions ensure ModuleCo’s full-service capabilities are clearly communicated and easily accessible to users.

To complement the redesign, we also executed a comprehensive SEO upgrade — improving site speed, metadata, mobile performance, keyword structure, internal linking, and schema mark-up. As a result, the new site is not only more visually compelling but also fully optimised for visibility and search performance. The updated brand identity and digital platform now reflect ModuleCo’s position as a trusted partner in healthcare infrastructure — ready to scale and evolve with their clients’ needs.

Work experience· 6 roles

Digital Marketing Manager · Pleavin Group: Pleavin Power, Pleavin Properties, Pleavin Petroleum, Pirtek WirralSep 2024 – Jul 2025 · 11 mos

Led social media strategy resulting in significant engagement and follower growth using tools like Hootsuite and Jasper. Executed targeted email marketing campaigns increasing retention and lead generation. Designed and launched brand merchandise to enhance loyalty. Managed e-commerce store launch with Klaviyo integration. Organized community engagement events and collaborated with media and PR agencies to boost brand visibility. Set up and optimized Google Ads and Meta Ads campaigns to improve reach and ROI.

Digital Marketing Manager · ModuleCo Healthcare - Healthcare InfrastructureSep 2024 – Present · 2 yrs 3 mos

Launched new branded finance offerings with complete go-to-market strategies. Migrated the company website from Joomla to WordPress, implementing SEO best practices and heatmaps that generated 5+ qualified inbound leads per month. Managed Apollo.io and HubSpot CRM workflows coordinating cross-team marketing and sales campaigns. Ran Google Ads targeting NHS Trusts and healthcare suppliers, optimizing for engagement and conversion. Oversaw production of high-quality case studies showcasing project success. Designed branded exhibition stands and marketing materials. Liaised with PR agencies for thought leadership coverage. Led and managed a marketing team.

Digital Marketing Manager · SAF Solutions - B2B Financial & Commercial ServicesSep 2024 – Present · 2 yrs 3 mos

Led a full website redesign in WordPress, implementing SEO with tools such as SEMRush, Ubersuggest, Ahrefs, and Surfer SEO, which resulted in a +50 improvement in search rankings within 3 months. Managed automated email campaigns and workflows using HubSpot and built targeted databases using Apollo.io for outbound marketing. Ran paid LinkedIn lead generation campaigns and created supplier-facing branded finance products including brochures and landing pages. Used Google Analytics, Search Console, and Tag Manager to track and optimise campaign performance. Collaborated with external marketing agencies to support broader campaign execution and built a custom ChatGPT tool to support the wider team.

Marketing Freelance · Various Clients including Liforce Ltd, Yamama Liverpool, Insurya & HomirxJul 2023 – Present · 3 yrs 5 mos
Digital Marketing Assistant · Pleavin Group: Pleavin Power, Pleavin Properties, Pleavin Petroleum, Pirtek WirralDec 2022 – Jul 2025 · 2 yrs 8 mos
Web and UX Designer · Caesar7 Ltd - Web and Marketing AgencyNov 2019 – Jul 2025 · 5 yrs 9 mos

Education

MSc · Liverpool John Moores University2020 – 2021

Certifications and awards

CIM Level 4 Certificate in Professional Digital Marketing2020
Google Digital Marketing & E-commerce Certificate2024
Become an AI-Powered Marketer2024

Testimonials · 5.0 from 1 review

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