I’m a designer from…
Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.
Employment and project experience
Senior Designer Apple Inc.
January 2017 - March 2017
UX Designer Airbnb Inc.
January 2019 - March 2019
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
For Yamama, a vibrant Mediterranean restaurant, I developed and executed a complete social media strategy aimed at increasing brand awareness, driving footfall, and showcasing the restaurant’s authentic dishes.
The project included:
Content Creation: Curated and designed engaging photo and video content — from mouth-watering food shots and chef highlights to behind-the-scenes clips and customer moments.
Social Media Strategy: Established a consistent posting schedule across Instagram, Facebook, and TikTok, focusing on storytelling, local community engagement, and seasonal promotions.
Brand Aesthetic: Defined a warm, appetising visual identity that reflected the restaurant’s Mediterranean roots through cohesive colour palettes and typography.
Community Engagement: Managed comments, messages, and collaborations with local food influencers to grow organic reach.
Campaigns: Launched targeted social media campaigns to promote new menu items, weekend events, and delivery partnerships.
Result: Increased online engagement, improved brand recognition within the local area, and boosted in-restaurant visits through visually rich, authentic storytelling.
Branding, Web & Product Design
We worked with Liforce, a health and fitness brand, to bring their vision to life from the ground up — developing a bold and performance-driven identity for their product line, starting with Creatine Gummies.
Our work began with crafting a logo that embodies vitality, energy, and simplicity — aligning with Liforce’s mission to support active lifestyles through smart supplementation. From there, we built out a clean and modern brand identity system that feels both athletic and approachable, appealing to gym-goers and wellness enthusiasts alike.
Brand Identity
Logo Design
Web Design
Product Design
For the product design, we created eye-catching packaging that communicates the benefits clearly while standing out on shelves and digital storefronts. Strong typography, vibrant colors, and custom iconography were used to highlight the product’s core advantages: Strength, Brain Health, and Recovery. This project brought together strategy, aesthetics, and functionality to launch Liforce as a credible and competitive player in the health supplement space.
We partnered with SAF Solutions, a finance brand, to refresh their digital presence and bring their website up to modern design standards. The original site lacked visual impact and didn’t reflect the professionalism or trustworthiness needed in the financial services sector.
Our redesign focused on creating a clean, contemporary look that feels both approachable and credible. We introduced a refined color palette, sharp typography, and a minimalist layout to give the brand a more polished and trustworthy appearance. The improved structure also ensures smoother user journeys for both existing clients and potential leads.
Modern Visual Design
Mobile-Responsive Layout
UI/UX Refresh
Financial Brand Positioning
CMS Setup & Content Management
Accessibility Improvements
The website was made fully responsive, mobile-optimised, and equipped with an intuitive CMS — allowing the SAF Solutions team to easily manage their content. The result is a modern, professional platform that builds confidence with visitors and positions SAF Solutions as a forward-thinking player in the finance space.
To support ModuleCo Healthcare’s mission of delivering cutting-edge modular healthcare solutions, we redesigned their website from the ground up. The goal was to create a faster, cleaner, and more intuitive digital experience that better represents their innovative services and connects with their NHS audience.
The redesign involved a full UX/UI overhaul, modern visual branding, streamlined navigation, and mobile-first responsiveness. We integrated clear pathways for different user types – including healthcare professionals, estates teams, and partners – while placing a strong focus on performance, accessibility, and lead generation.
Full Website Redesign
Improved Content Management
Expanded Service Pages
Stronger Brand Identity
Performance & Accessibility
Mobile-First Design
A major milestone in this project was migrating the website from an outdated Joomla platform to a fully custom-built WordPress site. This transition allowed for greater flexibility, improved content management, and enhanced performance — setting the foundation for a future-proof digital presence. We also significantly expanded the site’s structure to include new pages and service areas that were previously missing, such as: Maintenance Services; Manufacturing & Modular Build Process; Surgical Hubs and Modular Car Parks. These additions ensure ModuleCo’s full-service capabilities are clearly communicated and easily accessible to users.
To complement the redesign, we also executed a comprehensive SEO upgrade — improving site speed, metadata, mobile performance, keyword structure, internal linking, and schema mark-up. As a result, the new site is not only more visually compelling but also fully optimised for visibility and search performance. The updated brand identity and digital platform now reflect ModuleCo’s position as a trusted partner in healthcare infrastructure — ready to scale and evolve with their clients’ needs.
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