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I am Ana Maria Moreno Usme, a dedicated and self-motivated professional currently working as a Social Media Executive at World of Malta. With a passion for digital marketing, I develop and implement strategies that boost community engagement and brand presence across platforms. I thrive in collaborative environments and continuously seek to optimize campaigns based on audience insights and performance analytics. My background includes co-founding a roller-skating school where I managed operations and paid social advertising, alongside prior experience in admin, logistics, live game presenting, and data analysis. My skill set encompasses social media advertising, content creation, copywriting, and analytics, complemented by strong organizational capabilities and a goal-oriented mindset.…I am Ana Maria Moreno Usme, a dedicated and self-motivated professional currently working as a Social Media Executive at World of Malta. With a passion for digital marketing, I develop and implement strategies that boost community engagement and brand presence across platforms. I thrive in collaborative environments and continuously seek to optimize campaigns based on audience insights and performance analytics. My background includes co-founding a roller-skating school where I managed operations and paid social advertising, alongside prior experience in admin, logistics, live game presenting, and data analysis. My skill set encompasses social media advertising, content creation, copywriting, and analytics, complemented by strong organizational capabilities and a goal-oriented mindset.

Ana Maria Moreno Usme

Social Media Manager, Content Creator, Marketing Strategist, +4

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I am Ana Maria Moreno Usme, a dedicated and self-motivated professional currently working as a Social Media Executive at World of Malta. With a passion for digital marketing, I develop and implement strategies that boost community engagement and brand presence across platforms. I thrive in collaborative environments and continuously seek to optimize campaigns based on audience insights and performance analytics. My background includes co-founding a roller-skating school where I managed operations and paid social advertising, alongside prior experience in admin, logistics, live game presenting, and data analysis. My skill set encompasses social media advertising, content creation, copywriting, and analytics, complemented by strong organizational capabilities and a goal-oriented mindset.…I am Ana Maria Moreno Usme, a dedicated and self-motivated professional currently working as a Social Media Executive at World of Malta. With a passion for digital marketing, I develop and implement strategies that boost community engagement and brand presence across platforms. I thrive in collaborative environments and continuously seek to optimize campaigns based on audience insights and performance analytics. My background includes co-founding a roller-skating school where I managed operations and paid social advertising, alongside prior experience in admin, logistics, live game presenting, and data analysis. My skill set encompasses social media advertising, content creation, copywriting, and analytics, complemented by strong organizational capabilities and a goal-oriented mindset.

Available to hire

I am Ana Maria Moreno Usme, a dedicated and self-motivated professional currently working as a Social Media Executive at World of Malta. With a passion for digital marketing, I develop and implement strategies that boost community engagement and brand presence across platforms. I thrive in collaborative environments and continuously seek to optimize campaigns based on audience insights and performance analytics.

My background includes co-founding a roller-skating school where I managed operations and paid social advertising, alongside prior experience in admin, logistics, live game presenting, and data analysis. My skill set encompasses social media advertising, content creation, copywriting, and analytics, complemented by strong organizational capabilities and a goal-oriented mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Social Media Executive at World of Malta

December 1, 2023 - Present

Develop and implement social media strategies that drive community engagement, increase brand awareness, and support user acquisition goals. Conceptualize, create, and execute all social content across channels, ensuring alignment with marketing and product initiatives. Manage social content calendars and distribution plans while defining and tracking KPIs. Foster strong community relationships by engaging with audiences and amplifying positive sentiment and brand loyalty.

Co-Founder | Operations and paid social advertising at The Roller Academy

June 30, 2025 - July 14, 2025

Scaled a roller-skating school teaching over 500 students and managing more than 150 classes annually. Planned and executed Meta Ads campaigns focused on lead generation and enrollment with continuous A/B testing. Implemented efficient booking systems, created website and social media content, introduced trial classes and rental options to increase enrollment. Led outreach and collaboration efforts with local schools fostering roller-skating promotion.

Admin & Logistics Officer at Plan H Ltd.

December 31, 2023 - July 14, 2025

Managed email marketing campaigns via Mailchimp and handled client inquiries through various channels. Utilized SAGE for client information management and provided administrative support. Conducted data entry, updated records, and generated reports to support operational efficiency.

Live Game Presenter at Eeze (AmazingGaming)

October 31, 2021 - July 14, 2025

Presented and moderated live casino games with enthusiasm and accuracy. Interacted with players via live streaming to enhance engagement and retention. Maintained professional on-camera presence, following scripts and brand guidelines to ensure clear communication.

Data Analyst at TGI S.A. ESP -

January 31, 2020 - July 14, 2025

Collected and validated data from multiple departments while organizing information to meet company and third-party requirements. Identified errors ensuring data accuracy and streamlined reporting processes for improved efficiency. Collaborated cross-functionally to optimize data flow.

Social Media Executive at World of Malta

December 1, 2023 - Present

Develop and implement social media strategies that drive community engagement, increase brand awareness, and support user acquisition goals. Conceptualize, create, and execute all social content across channels, maintaining alignment with marketing initiatives. Build and manage social content calendars and distribution plans. Define and track KPIs for performance measurement and report insights monthly. Foster strong community relationships through active engagement and user feedback.

Co-Founder | Operations and paid social advertising at The Roller Academy

June 1, 2025 - August 4, 2025

Scaled a roller-skating school by teaching over 500 students and managing more than 150 classes annually. Planned and executed Meta Ads campaigns focused on lead generation and enrollment with ongoing A/B testing. Implemented an efficient booking system to improve operational efficiency. Created content for website and social media to raise brand awareness. Introduced strategies like free trial classes and rental skate options to boost enrollment. Led outreach and collaboration with local schools to expand the student base and promote physical activity.

Admin & Logistics Officer at Plan H Ltd.

December 1, 2023 - August 4, 2025

Managed email marketing campaigns through Mailchimp and handled client inquiries across channels. Utilized SAGE software for client information management and administrative support. Executed data entry, record updates, and report generation efficiently.

Live Game Presenter at Eeze (AmazingGaming)

October 1, 2021 - August 4, 2025

Presented and moderated live casino games with enthusiasm and accuracy. Interacted with players via live streaming to boost engagement and retention. Maintained professional and dynamic on-camera presence, adapting to different broadcast formats. Followed scripts and brand guidelines to ensure clear communication.

Data Analyst at TGI S.A. ESP

January 1, 2020 - August 4, 2025

Collected and validated data from multiple departments, organized information to meet company and third-party requirements. Identified errors to ensure data accuracy and streamlined reporting processes for improved efficiency. Collaborated cross-functionally to optimize data flow.