Available to hire
Hi, I’m Shaista Jabeen, a PhD scholar in Marketing and a digital marketing specialist based in Pécs City, Hungary. With a strong academic background and practical experience in marketing, I specialize in creating and managing digital campaigns across various platforms including Google, Facebook, Instagram, and TikTok. I enjoy using data analytics and audience research to drive impactful marketing strategies.
In addition to my digital marketing expertise, I am passionate about helping businesses grow through thoughtful media planning, content creation, and market research. I’m also very involved in social work and societal welfare, which motivates me to connect marketing and community development in meaningful ways.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Urdu
Fluent
Panjabi, Punjabi
Advanced
Hindi
Advanced
Hungarian
Intermediate
German
Intermediate
Work Experience
Marketing and Administration Officer at XpertFlow Technologies (Pvt.) Ltd.
May 31, 2020 - July 14, 2025Planned and executed all communications and media actions across channels including online and social media. Managed Google Ads, Facebook Ads, and Instagram Ads campaigns. Conducted market research, data analysis, customer segmentation, and targeting. Organized marketing events and measured their success. Handled payroll and personnel database management. Developed and updated office policies and organized company records. Managed quarterly and annual reporting and budgeted marketing events and campaigns.
Account & Finance Officer (part time) at Bitsym Pvt Ltd.
December 31, 2018 - July 14, 2025Maintained company and project accounts, including filing returns and bookkeeping. Prepared quarterly financial reports for projects. Performed general administrative duties such as secretarial liaison, payments, and payroll. Prepared books of accounts.
Marketing Officer at Theta Technologies (Pvt.) Ltd.
December 31, 2018 - July 14, 2025Prepared, planned, and managed publicity material to maximize brand promotion on social media channels. Managed Google Ads and data collection using analytics and tag manager. Developed innovative communication methods to engage existing and new customers. Executed communication and media strategies across channels. Planned and evaluated marketing events and campaigns. Developed internal marketing programs and supported the marketing manager in daily activities. Delivered campaigns within agreed timelines.
Marketing and Administration Officer at XpertFlow Technologies (Pvt.) Ltd.
May 31, 2020 - July 14, 2025Planned and executed all communications and media actions across channels including online and social media. Managed Google, Facebook, and Instagram ads. Conducted market research, data analysis, segmentation, and targeting. Organized marketing events, managed budgets, handled payroll and personnel database management, developed office policies, maintained company records, and prepared quarterly and annual reports.
Account & Finance Officer (part time) at Bitsym Pvt Ltd.
December 31, 2018 - July 14, 2025Maintained company accounts and projects, handled filings of returns and ledgers, prepared quarterly financial reports, and managed general administrative duties including secretarial liaison, payments, and payroll.
Marketing Officer at Theta Technologies (Pvt.) Ltd.
December 31, 2018 - July 14, 2025Prepared, planned, and managed publication of publicity materials to maximize brand promotion on social media. Managed Google ads and data collection through analytics and tag manager. Developed innovative communication strategies for customers. Executed communications and media actions, organized marketing events, implemented internal marketing programs, supported marketing manager and delivered campaigns within timelines.
Marketing and Administration Officer at XpertFlow Technologies (Pvt.) Ltd.
May 31, 2020 - July 14, 2025Planned and executed all communications and media actions on all channels including online and social media. Managed Google Ads, Facebook Ads, and Instagram Ads. Conducted market research, data analysis, segmentation, and targeting. Managed marketing events and evaluated their success. Kept communications with customers and suppliers via online sources. Handled payroll and managed personnel database. Developed and updated office policies and organized company records with quarterly and annual reporting. Budgeted marketing events and campaigns.
Account & Finance Officer (part time) at Bitsym Pvt Ltd.
December 31, 2018 - July 14, 2025Maintained accounts of the company and its projects including filing returns, ledgers, and bookkeeping. Prepared quarterly financial reports. Handled general administrative duties such as secretarial liaison, payments, and payroll. Prepared books of accounts.
Marketing Officer at Theta technologies (Pvt.) Ltd.
December 31, 2018 - July 14, 2025Prepared, planned, and managed publication of publicity material to maximize brand promotion across social media platforms. Managed Google Ads and data collection using Google Analytics and Tag Manager. Created innovative communications for existing and potential customers. Planned and executed media actions across channels, organized marketing events, and assessed their success. Supported marketing manager with daily marketing activities and campaign delivery within timelines.
Education
Master in Business Administration at Fatima Jinnah Women University
January 1, 2016 - December 31, 2018Bachelors in Business studies at Fatima Jinnah Women University
January 1, 2014 - December 31, 2016Bachelors in Commerce at University of Punjab
January 1, 2011 - December 31, 2013Master in Business Administration at Fatima Jinnah Women University
January 1, 2016 - December 31, 2018Bachelors in Business studies at Fatima Jinnah Women University
January 1, 2014 - December 31, 2016Bachelors in Commerce at University of Punjab
January 1, 2011 - December 31, 2013Master in Business Administration at Fatima Jinnah Women University
January 1, 2016 - December 31, 2018Bachelors in Business studies at Fatima Jinnah Women University
January 1, 2014 - December 31, 2016Bachelors in Commerce at University of Punjab
January 1, 2011 - December 31, 2013Qualifications
Google certification for Foundation for Digital Marketing and Ecommerce
January 1, 2020 - December 31, 2020E-Rozgaar Social Media marketing program
January 1, 2020 - December 31, 2020Google certification for Foundation for Digital Marketing and Ecommerce
January 1, 2020 - December 31, 2020E-Rozgaar Social Media marketing program
January 1, 2020 - December 31, 2020Six-month training of banking laws and practices under Allied Bank Limited training and development program
January 1, 2018 - June 30, 2018Google certification for Foundation for Digital Marketing and Ecommerce
January 1, 2020 - December 31, 2020E-Rozgaar Social Media marketing program
January 1, 2020 - December 31, 2020Industry Experience
Professional Services, Retail, Media & Entertainment, Education, Non-Profit Organization, Financial Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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