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Hi, I'm Cherry Lee, a results-driven marketing professional with hands-on experience in campaign management, content strategy, and product launches. I love leveraging creativity, storytelling, and data-driven insights to help brands grow and engage with their customers effectively. Over the years, I've developed skills in digital marketing, SEO, PPC advertising, and social media management to optimize marketing efforts and maximize ROI. I am passionate about working collaboratively across teams and always keen to learn new strategies to improve marketing performance. Whether negotiating with suppliers, managing inventory, or crafting audience-focused messaging, I enjoy tackling challenges in dynamic market environments and driving successful outcomes.…Hi, I'm Cherry Lee, a results-driven marketing professional with hands-on experience in campaign management, content strategy, and product launches. I love leveraging creativity, storytelling, and data-driven insights to help brands grow and engage with their customers effectively. Over the years, I've developed skills in digital marketing, SEO, PPC advertising, and social media management to optimize marketing efforts and maximize ROI. I am passionate about working collaboratively across teams and always keen to learn new strategies to improve marketing performance. Whether negotiating with suppliers, managing inventory, or crafting audience-focused messaging, I enjoy tackling challenges in dynamic market environments and driving successful outcomes.

Cherry Lee

Digital Marketer, Product Marketer, Marketing Strategist, +2

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Hi, I'm Cherry Lee, a results-driven marketing professional with hands-on experience in campaign management, content strategy, and product launches. I love leveraging creativity, storytelling, and data-driven insights to help brands grow and engage with their customers effectively. Over the years, I've developed skills in digital marketing, SEO, PPC advertising, and social media management to optimize marketing efforts and maximize ROI. I am passionate about working collaboratively across teams and always keen to learn new strategies to improve marketing performance. Whether negotiating with suppliers, managing inventory, or crafting audience-focused messaging, I enjoy tackling challenges in dynamic market environments and driving successful outcomes.…Hi, I'm Cherry Lee, a results-driven marketing professional with hands-on experience in campaign management, content strategy, and product launches. I love leveraging creativity, storytelling, and data-driven insights to help brands grow and engage with their customers effectively. Over the years, I've developed skills in digital marketing, SEO, PPC advertising, and social media management to optimize marketing efforts and maximize ROI. I am passionate about working collaboratively across teams and always keen to learn new strategies to improve marketing performance. Whether negotiating with suppliers, managing inventory, or crafting audience-focused messaging, I enjoy tackling challenges in dynamic market environments and driving successful outcomes.

Available to hire

Hi, I’m Cherry Lee, a results-driven marketing professional with hands-on experience in campaign management, content strategy, and product launches. I love leveraging creativity, storytelling, and data-driven insights to help brands grow and engage with their customers effectively. Over the years, I’ve developed skills in digital marketing, SEO, PPC advertising, and social media management to optimize marketing efforts and maximize ROI.

I am passionate about working collaboratively across teams and always keen to learn new strategies to improve marketing performance. Whether negotiating with suppliers, managing inventory, or crafting audience-focused messaging, I enjoy tackling challenges in dynamic market environments and driving successful outcomes.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Product Manager & Purchaser (Full-time) at CyberPowerPC, UK

August 1, 2024 - Present

Product Manager and Purchaser responsible for overseeing peripheral categories while assisting with cases, coolers, and PSUs. Experienced in monitoring inventory and managing purchasing to maintain stock availability and cost efficiency. Skilled in market research and competitor analysis to ensure product competitiveness. Proven ability to liaise with suppliers, negotiate favourable terms, launch products on the website accurately, and collaborate across teams to support business goals. Managed a portfolio of 50+ peripheral SKUs while assisting in product planning for 100+ case, cooler, and PSU models, ensuring alignment with market demand and sales strategy. Monitored inventory across 4 product categories, maintaining over 95% stock availability by coordinating timely purchases. Conducted regular market research and competitor analysis on 5+ brands to guide pricing, features, and positioning decisions. Negotiated with 15+ suppliers to secure cost-effective deals, achieving an average

Digital Marketing Executive (Freelance) at Moving Adverts

May 1, 2025 - Present

Conducted detailed audits and optimizations across SEO, Paid Search, and content channels for hospitality and tourism brands. Managed Google Ads campaigns to improve conversion rates and budget efficiency. Delivered performance analyses using GA4 insights, refining keyword targeting and creative assets. Developed actionable strategies to align spend with high-intent traffic and maximize return on investment. Audited 6+ Google Ads campaigns, identifying underperforming keywords and reducing wasted spend by 30%. Improved conversion rates by prioritizing 20+ high-intent, brand-specific keywords. Delivered asset-level analyses across 4 Performance Max campaigns, recommending creative updates that boosted conversions by up to 25%. Built marketing performance dashboards to track KPIs across 5 campaigns, improving reporting efficiency and decision-making.

Senior Café Associate (Part-time) at TSUJIRI, Newcastle Upon Tyne

April 30, 2024 - July 14, 2025

Led team of more than 5 staff members, ensuring high-quality customer service, operational efficiency, and adherence to brand standards. Managed service for up to 80 customers, focusing on enhancing customer engagement and satisfaction. Contributed to store's marketing efforts by improving social media presence and collaborating on marketing content creation. Utilized photography and videography skills to boost brand visibility and increase foot traffic. Trained new staff members, fostering a skilled and adaptable team that excelled in a fast-paced environment, while ensuring production of more than 15 cakes and various drinks weekly maintaining strict quality control standards. Served over 200 customers weekly with excellent customer service. Assisted in producing over 10 engaging social media posts to contribute to the store's marketing and online presence.

Customer Service Specialist (Part-time) at Harbour City Estates Limited, Hong Kong

September 30, 2021 - July 14, 2025

Managed crowd control to maintain a smooth mall environment, addressed customer inquiries, and resolved issues promptly. Implemented strategies for efficient data management and customer service workflows. Processed over 100 data entry tasks per shift with full accuracy. Assisted an average of 80+ customers daily, delivering high-quality service and support.