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I create impactful videos and brand-led content that connect people through authentic storytelling and strong visuals, using strategy and data to guide every project. With years of experience leading creative teams and managing end-to-end video production for top global brands, I strive to blend strategic insight with detailed craft in everything I do. I’m passionate about audience-focused storytelling and have had the opportunity to work on a variety of projects—from documentaries to social media campaigns—all aimed at building meaningful community connections and delivering high-quality visual narratives.…I create impactful videos and brand-led content that connect people through authentic storytelling and strong visuals, using strategy and data to guide every project. With years of experience leading creative teams and managing end-to-end video production for top global brands, I strive to blend strategic insight with detailed craft in everything I do. I’m passionate about audience-focused storytelling and have had the opportunity to work on a variety of projects—from documentaries to social media campaigns—all aimed at building meaningful community connections and delivering high-quality visual narratives.

Francis Lee

Creative Director, Video Editor, Content Creator

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I create impactful videos and brand-led content that connect people through authentic storytelling and strong visuals, using strategy and data to guide every project. With years of experience leading creative teams and managing end-to-end video production for top global brands, I strive to blend strategic insight with detailed craft in everything I do. I’m passionate about audience-focused storytelling and have had the opportunity to work on a variety of projects—from documentaries to social media campaigns—all aimed at building meaningful community connections and delivering high-quality visual narratives.…I create impactful videos and brand-led content that connect people through authentic storytelling and strong visuals, using strategy and data to guide every project. With years of experience leading creative teams and managing end-to-end video production for top global brands, I strive to blend strategic insight with detailed craft in everything I do. I’m passionate about audience-focused storytelling and have had the opportunity to work on a variety of projects—from documentaries to social media campaigns—all aimed at building meaningful community connections and delivering high-quality visual narratives.

Available to hire

I create impactful videos and brand-led content that connect people through authentic storytelling and strong visuals, using strategy and data to guide every project. With years of experience leading creative teams and managing end-to-end video production for top global brands, I strive to blend strategic insight with detailed craft in everything I do.

I’m passionate about audience-focused storytelling and have had the opportunity to work on a variety of projects—from documentaries to social media campaigns—all aimed at building meaningful community connections and delivering high-quality visual narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Video Editor

January 1, 2024 - Present

Creative direction and production for branded video, short-form social, and documentary-style work, encompassing editing, sound design, and full post-production across lifestyle, cultural, and personal storytelling—led by audience insight and community connection.

Head of Creative | Video & Content at PA Consulting, London

December 31, 2023 - July 14, 2025

Led creative strategy and end-to-end video production for global brands including Meta, Microsoft, and WhatsApp. Responsibilities included creative ideation, concept development, delivering documentaries, VR insight launches, social campaigns, and research films, combining strategic vision with detailed craft. Managed projects in collaboration with cross-functional teams, applied audience insight through qualitative research and data visualization to enhance engagement, and advocated for audience-first storytelling at industry conferences.

Head of Studio at Sparkler, London

December 31, 2018 - July 14, 2025

Led brand strategy and insight-driven creative projects including conceptual design, UX/UI research, consumer journey mapping, and segmentation. Drove business growth through client engagement and new business pitches. Established an ethnographic documentary filmmaking division integrating research methodologies for empathy-driven insights. Spearheaded a company rebrand, developing multi-channel communication frameworks, brand systems, and assets including brand identity, collateral, website, logos, and social media.