Available to hire
Hi, I’m Melissa, an experienced marketing leader with over 15 years in driving impactful digital campaigns and inclusive engagement strategies. I specialize in developer-focused content and brand storytelling, helping tech, healthcare, media, and nonprofit sectors connect with diverse audiences. I’m passionate about tech for good and promoting equitable design to create meaningful connections.
I love collaborating cross-functionally to craft strategic communications that build trust and grow community engagement. Outside work, I’m also dedicated to nonprofit initiatives, especially around health equity, and enjoy contributing to global conversations about digital representation.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Social Media Lead at Auth0 by Okta
May 1, 2022 - PresentLed Auth0’s global social strategy, creating developer-first content across LinkedIn, X, and YouTube balancing technical depth with accessible storytelling. Drove impactful campaigns on AI, authorization, and identity topics, including Model Context Protocol Servers and secure authentication for GenAI applications. Owned content development for major product launches and developer education initiatives. Managed social planning and execution for flagship events like Auth0 Developer Day and Oktane, amplifying speaker sessions and community engagement. Collaborated across product marketing, developer relations, brand, and external agencies for aligned messaging. Introduced influencer outreach and trend-based content to increase reach and position Auth0 as a leader in developer security.
Senior Internet Advertising & Media Specialist – Developer Relations at Mozilla
December 31, 2022 - July 14, 2025Managed developer-focused content across @MozHacks and @MozDevNet on X. Led organic search-driven content strategy to boost engagement and discoverability. Built scalable editorial workflows used by design, marketing, and engineering teams.
Programme Director – Marketing & Outreach at The Open University
April 30, 2024 - July 14, 2025Led national outreach strategy to increase participation from underserved communities. Designed inclusive campaign toolkits and supported long-term community engagement.
Founder at Cell Fe For Life
February 1, 2021 - PresentFounded and run a nonprofit initiative to normalize blood donation in Black communities. Partnered with schools, youth groups, and healthcare organizations to co-create outreach content.
Member / Emoji Proposal Author at Unicode Consortium
September 1, 2017 - PresentAuthored emoji proposals such as Blood Drop, Bandage, Interracial Couple, and Raspberry. Promoted global representation in digital expression and Unicode standards.
EDI Advisory Board Member at The Pony Club
June 1, 2023 - PresentServe on advisory board supporting national equity and inclusion strategy for UK’s largest equestrian youth charity.
Multiple Roles at NHS Blood and Transplant
April 30, 2021 - July 14, 2025Senior Marketing Manager – Convalescent Plasma: Delivered UK-wide acquisition strategy during COVID-19 to recruit plasma donors. Managed £1m+ cross-channel campaign exceeding donation targets. Co-Chair – BAME Network: Advised senior leadership on inclusion and equity policy. Social Media Lead: Designed and led digital communications and crisis communications strategy. BAME Strategy Lead: Authored NHSBT's first BAME strategy to improve staff and donor representation.
Social Media Lead at Auth0 by Okta
May 1, 2022 - PresentLead Auth0's global social strategy, crafting developer-first content across LinkedIn, X, and YouTube combining technical depth and accessible storytelling. Drive high-impact campaigns on AI, authorization, and identity topics. Own content development for product launches and developer education. Spearhead social planning for flagship events and collaborate with product marketing and developer relations. Introduced influencer outreach and trend-based strategies to increase brand visibility and position Auth0 as a leader in developer security.
Senior Internet Advertising & Media Specialist - Developer Relations at Mozilla
December 31, 2022 - July 18, 2025Led developer-focused content across social channels and newsletters, enhancing engagement and discoverability for Firefox. Developed organic search-driven content strategy and built scalable editorial workflows involving design, marketing, and engineering teams. Collaborated with influencers and bloggers on marketing campaigns and maintained consistent brand tone. Launched the AI, in Real Life - Internet Health Report Podcast in 2022.
Programme Director - Marketing & Outreach at The Open University
April 1, 2024 - July 18, 2025Led national outreach strategy focused on increasing participation from underserved communities. Designed inclusive campaign toolkits and supported long-term community engagement. Spearheaded cultural shifts to enhance transformation initiatives and coordinated cross-functional teams for effective programme execution, fostering transparency and trust with stakeholders.
EDI Advisory Board Member at The Pony Club
June 1, 2023 - PresentServed on the advisory board to support national equity and inclusion strategy for the UK's largest equestrian youth charity. Promoted the organization’s mission and programmes across the UK, enhancing corporate image through effective public relations initiatives.
Founder at Cell Fe For Life
February 1, 2021 - PresentFounded and run a nonprofit initiative to normalize blood donation within Black communities. Partnered with schools, youth groups, and healthcare organizations to co-create outreach content and drive donor registration to support people living with sickle cell disease.
Member / Emoji Proposal Author at Unicode Consortium
September 1, 2017 - PresentAuthored over 10 emoji proposals to drive global representation in digital expression and Unicode standards, working closely with graphic designers to create visibly recognizable emoji designs.
Senior Marketing Manager - Convalescent Plasma at NHS Blood and Transplant
April 1, 2021 - July 18, 2025Delivered UK-wide acquisition strategy during COVID-19 for plasma donor recruitment. Managed a £1m+ cross-channel campaign exceeding donation appointment targets.
Co-Chair - BAME Network at NHS Blood and Transplant
April 1, 2021 - July 18, 2025Advised senior leadership on policy and accountability for inclusion and equity.
Social Media Lead at NHS Blood and Transplant
April 1, 2021 - July 18, 2025Designed and led digital communications strategy including crisis communications.
BAME Strategy Lead at NHS Blood and Transplant
January 31, 2020 - July 18, 2025Authored NHSBT's first BAME strategy to increase staff and donor representation.
Education
MA at University of Westminster
January 1, 2017 - December 31, 2019MA at University of Westminster
January 1, 2017 - January 1, 2019Qualifications
Industry Experience
Software & Internet, Healthcare, Media & Entertainment, Non-Profit Organization, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
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