Available to hire
Hi, I’m a product designer with over 7 years of experience creating simple and impactful digital products. I love transforming complex ideas into clear, useful experiences and working closely with teams to build things that truly make a difference for users.
I have a strong passion for design systems, user experience, and collaborative problem-solving, which I’ve applied across various industries including fintech, healthcare, and digital platforms. I’m always eager to learn and grow alongside talented teams.
Skills
Experience Level
Language
English
Advanced
Work Experience
UI/UX Lead at Setlary
January 1, 2024 - PresentLed design for an Early Wage Access platform, responsible for both the employee-facing app and employer dashboard. Designed end-to-end UX for a salary-on-demand system used by thousands of workers. Built the company’s first design system to speed up iteration and maintain consistency. Partnered closely with engineers, product, and stakeholders to deliver features on time. Conducted user interviews to improve onboarding and trust perception.
Product Design Lead at Virgoku
January 1, 2024 - July 14, 2025One of the earliest product designers helping shape a new digital wallet from the ground up. Led design for major features including P2P transfer, interbank, QRIS, digital goods like PLN, PDAM, Game Vouchers, BPJS. Reworked the registration and KYC flow, increasing verification success by 80%. Launched mutual fund feature in collaboration with product and legal teams. Developed Virgo’s first design system to scale product growth and consistency.
Product Consultant at Aladin Bank (BNS)
December 31, 2021 - July 14, 2025Redesigned the end-to-end experience for a mobile-first, Sharia-compliant digital bank. Built flows for onboarding, zakat, savings goals, and investment aligned with Islamic values. Focused on clarity, inclusivity, and educating younger Muslim users about financial wellness.
Product Designer at Good Doctor (GrabHealth)
December 31, 2020 - July 14, 2025Improved internal tools used by doctors during consultations and prescriptions. Reduced task time by 50% by simplifying layout and decision paths. Collaborated with medical experts and developers to ensure accurate design solutions.
UX Design Lead at Alodokter
December 31, 2019 - July 14, 2025Worked on improving the core app experience for one of Indonesia’s top health-tech platforms. Reframed Alodokter apps for users and Alomedika for doctors. Increased paid feature adoption by 300% through UX audits and redesign. Simplified navigation and improved clarity across care and consultation flows.
Digital Creative Director at SALT Digital Agency
December 31, 2018 - July 14, 2025Handled web and mobile product work for high-profile brands in insurance, FMCG, telecommunications, banking, and sport sectors. Delivered campaign and platform design from ideation to high-fidelity output.
Creative Director at Future Mediatrix Group
December 31, 2015 - July 14, 2025Led visual and interaction direction for education and corporate clients. Notably redesigned digital presence and academic materials for Universitas Terbuka.
Web Designer at Qoo10 Indonesia
August 3, 2014 - July 31, 2015Created e-commerce campaign visuals, landing pages, and UI enhancements for product categories .
Education
BA at Universitas kristen Maranatha
January 1, 2008 - December 31, 2012Qualifications
Google Play Best of 2022 Award
January 1, 2022 - December 31, 2022Playstore® Award
November 1, 2020 - November 30, 2020Best Insurance Asia Awards (AXA Indonesia)
July 1, 2017 - July 31, 2017Best Website Multinational Corporation (Indosat Ooreedoo)
November 1, 2015 - November 30, 2015International Gold Stevie Awards 2015 (Indosat Ooreedoo)
November 1, 2015 - November 30, 2015Industry Experience
Financial Services, Healthcare, Telecommunications, Consumer Goods, Education, Software & Internet, Media & Entertainment
Skills
Experience Level
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